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Catalina | December 02, 2021
Leading shopper intelligence and omni-channel media provider Catalina and GSTV, the national video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, have formed a strategic partnership to make GSTV an integral part of more retailers' and CPG brands' retail media strategies. Catalina will provide the required measurement metrics that demonstrate the efficiency and effectiveness of advertising on GSTV to help retailers and brands clos...
Xandr, GumGum | May 05, 2022
Xandr has recently announced that it will avail GumGum's Verity contextual and model security know-how accessible to its shoppers.
GumGum and Xandr had collaborated since 2012 when GumGum's supply-side platform was connected to Xandr's "Make investments" DSP. Xandr is a part of AT&T that provides a global marketplace for premium advertising. Whereas GumGum is a contextual-first global digital advertising platform that captures people's attention witho...
CLOUD MEDIA CENTER | August 28, 2021
Cloud Media Center a uniquely positioned startup in the video-distribution space — has dramatically broadened and diversified its content offering to advertisers and publishers through a freshly minted partnership with Hollywood-based content producer, Trigger Media Group.
“We are thrilled to join forces with a talented, well-connected, multi-genre production house like Trigger,” said CMC Chairman Bob Portrie. “This dynamic new partnership takes us to the next leve...
searchenginejournal | April 08, 2020
Despite short-term uncertainty in early trends of reduced audio consumption during COVID-19, Spotify has remained a winner the past few years in the audio streaming space. They are continuing to move forward with their ad model growth, particularly for brands that may not have the in-house capabilities of bigger name players who routinely crank out radio ads. On the heels of a 68% increase of active advertisers over the past year, their Ads Studio product is now expanding its geotargeting to ove...
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