HealixGlobal

Ad Networks

American Advertising Federation, Clear Channel Outdoor Holdings | April 22, 2021

Mosaic Award champs will be perceived for their faithful obligation to incorporation and for giving a voice to multicultural networks. From a staggering number of entries, all champs have accepted progressed advertising methods, strategic approaches and have created various programs that help improve the main concern, yet in addition secure a pertinent part in a persistently advancing professional workplace. "Our multicultural networks are harming during an extreme year, conf...

Social Media Advertising

Emplifi | August 05, 2022

Emplifi, the leading unified customer experience platform, revealed the findings of its Q2 2022 analysis of social media spend across thousands of brands worldwide. The report findings highlight a rebound in median monthly global ad spend compared to the same period last year, a decrease in the median monthly click-through rate (CTR), a slight uptick in median monthly cost-per-click (CPC), and steady engagement on Facebook and Instagram. The data also shows a slight decrease in br...

Ad Tech and Martech

Human Security | September 26, 2022

HUMAN Security, Inc. (formerly White Ops), the global leader in safeguarding enterprises from digital attacks with modern defense, today announced the discovery and disruption of a highly sophisticated fraud operation targeting advertising software development kits (SDKs) within 9 apps on the Apple App Store and 80 Android apps on the Google Play Store, which collectively have been downloaded more than 13 million times. The attack, nicknamed Scylla, is an adaptation of a fraud scheme first obser...

Meta | March 31, 2022

A lawsuit accusing Meta Platforms Inc.’s Facebook of overstating its advertising audience got a lot bigger Tuesday when a court expanded the pool of plaintiffs to include more than 2 million small ad buyers. Dismissing what he called a “blunderbuss of objections” by the company, a federal judge in San Francisco ruled that the case can proceed as a class action on behalf of small business owners and individuals who bought ads on Facebook or Instagram since Aug. 15...