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Cox Media Group, Amazon | July 22, 2021

CMG Local Solutions today announced a strategic partnership with Amazon Advertising, which will allow CMG Local Solutions advertisers to access local audiences via Amazon Advertising's digital services. CMG Local Solutions advertisers throughout the country may now programmatically acquire display and OTT ads via Amazon DSP and evaluate their campaign performance using Amazon Advertising's suite of full-funnel measurement solutions. These new offerings, when combined with CMG's premi...

Ad Tech and Martech

Dealer Inspire | November 18, 2020

Dealer Inspire (DI), a Cars.com Inc. (NYSE: CARS) organization that gives problematic innovation and digital advertising solutions to the automotive industry, reported another OEM partnership agreement with FordDirect. The organization denotes DI's 30th ensured OEM program to date. DI has been chosen by FordDirect as a preferred digital advertising supplier for its US-based Ford businesses, who are presently qualified for DI's full set-up of associated digital showcasing a...

Mobile Advertising, Ad Networks, Advertiser Campaign Management

FreeWheel | January 04, 2023

Ad-tech company Blockboard has announced a partnership with Comcast-owned FreeWheel, a global technology platform for television advertising. As a result of the collaboration, FreeWheel's premium CTV (connected TV) inventory will be made available to all of Blockboard's advertising clients. The collaboration is expected to open up unprecedented opportunities for advertisers, allowing them to access the most sought-after CTV inventory on FreeWheel’s platform. “T...

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INNOVO® | September 27, 2022

Although one in three women experience Stress Urinary Incontinence (SUI) at some point in their lives, public and media taboos around the topic have exacerbated the physical and mental stress caused by bladder leaks, while common remedies like pads and adult diapers are often considered inconvenient and less than comfortable. To provide women the opportunity to live life free from bladder leaks in as little as three months, consumer medical company Atlantic Therapeutics paired com...