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Local Media Consortium | July 17, 2020
The Local Media Consortium and the Google News Initiative today announced the results of a survey examining advertiser perceptions of local media and what local media can do to strengthen their digital ad strategies. The study, conducted by leading business strategy and research company Magid and titled 2020 Advertiser Assessment of Local Media Digital Advertising, analyzed the views of national and local advertisers and ad agencies across the U.S., focusing on how local media can better address...
Social Media Advertising
Viamedia | May 20, 2022
Viamedia, the leading fully-integrated independent cross-media local advertising company, announced the launch of its new Parity ADS Platform. It uses a transitional approach to amplify live streams for IP-delivered distribution by simultaneously inserting regionally targeted ads on linear streams to align with the local ads on traditional cable TV systems.
"Our new Parity ADS Platform is one of the industry's first transitional approaches and introd...
cnbc | April 16, 2020
At a Glance:
As the impact of the coronavirus pandemic hits businesses and their ad spends, advertising holding companies are preparing for a drop in demand and some are telling their employees to expect staff cuts and furloughs.
Retina AI | February 03, 2022
Retina AI, the leading predictive customer lifetime value (pCLV) intelligence company today announced an integration with Google Ads, allowing customers to track how effective their advertising campaigns are in acquiring customers with high lifetime value to brands.
The new integration means that customers will now be able to measure their advertising campaigns effortlessly on both Facebook and Google. The new capabilities will be available to all existing customers and work direc...
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