HOWARD/MERRELL

howardmerrell.com

Raleigh, NC-based Howard/Merrell was a pioneer in understanding and applying the power of emotions to develop effective business and communications strategies. Agency service offerings included brand development, creative development and production, consumer insight research, public relations, media asset services, event planning and management, social media, interactive services, Hispanic marketing and strategic account management.

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MOBILE CAMPAIGNS IN INDIA DELIVER STRONGER RESULTS IN H1 2021, ACCORDING TO IAS MEDIA QUALITY REPORT

Integral Ad Science | October 19, 2021

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Brand risk and ad fraud rates in India ranked below the global average Viewability on mobile environments increased in India MUMBAI, 19 October 2021: Today, Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, released its Read More

Ad Networks

META CALLS OUT APPLE FOR ANTI-TRACKING GRIEVANCES

Meta, Apple | May 27, 2022

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In a memo sent to U.S regulators, Meta called out Apple’s control of the mobile app ecosystem and its advertising restraints. Meta, among many other companies, submitted a response to a request from the National Telecommunications and Information Administration. This request asked for opinions on the competition in the mobile app ecosystem from tech companies and interested parties. Meta’s 19-page memo highlighted grievances with Apple and discussed how tech companies were at war ove...

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PEARL MEDIA AND SEAPORT CAPITAL ACQUIRE LURE

Pearl Media, Seaport Capital, Lure | May 02, 2022

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Montclair-based Pearl Media partnered with Seaport Capital and acquired New York-based Lure Outdoor. With this acquisition, Lure outdoor has earned the reputation of a premier street-level Out of Home Media company in the US. Seaport Capital indulges in lower-middle markets and primarily invests in communication infrastructure and services, business and information services and media companies. LURE Outdoor's out-of-home (OOH) portfolio includes over 120 high-profile street-le...

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Advertiser Platforms

CATALINA AND GSTV FORM STRATEGIC PARTNERSHIP TO MEASURE IMPACT OF DOOH ADS

Catalina | December 02, 2021

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Leading shopper intelligence and omni-channel media provider Catalina and GSTV, the national video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, have formed a strategic partnership to make GSTV an integral part of more retailers' and CPG brands' retail media strategies. Catalina will provide the required measurement metrics that demonstrate the efficiency and effectiveness of advertising on GSTV to help retailers and brands clos...

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Ad Networks

MOBILE CAMPAIGNS IN INDIA DELIVER STRONGER RESULTS IN H1 2021, ACCORDING TO IAS MEDIA QUALITY REPORT

Integral Ad Science | October 19, 2021

Brand risk and ad fraud rates in India ranked below the global average Viewability on mobile environments increased in India MUMBAI, 19 October 2021: Today, Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, released its Read More

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Ad Networks

META CALLS OUT APPLE FOR ANTI-TRACKING GRIEVANCES

Meta, Apple | May 27, 2022

In a memo sent to U.S regulators, Meta called out Apple’s control of the mobile app ecosystem and its advertising restraints. Meta, among many other companies, submitted a response to a request from the National Telecommunications and Information Administration. This request asked for opinions on the competition in the mobile app ecosystem from tech companies and interested parties. Meta’s 19-page memo highlighted grievances with Apple and discussed how tech companies were at war ove...

Read More
news image

Display Advertising

PEARL MEDIA AND SEAPORT CAPITAL ACQUIRE LURE

Pearl Media, Seaport Capital, Lure | May 02, 2022

Montclair-based Pearl Media partnered with Seaport Capital and acquired New York-based Lure Outdoor. With this acquisition, Lure outdoor has earned the reputation of a premier street-level Out of Home Media company in the US. Seaport Capital indulges in lower-middle markets and primarily invests in communication infrastructure and services, business and information services and media companies. LURE Outdoor's out-of-home (OOH) portfolio includes over 120 high-profile street-le...

Read More
news image

Advertiser Platforms

CATALINA AND GSTV FORM STRATEGIC PARTNERSHIP TO MEASURE IMPACT OF DOOH ADS

Catalina | December 02, 2021

Leading shopper intelligence and omni-channel media provider Catalina and GSTV, the national video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, have formed a strategic partnership to make GSTV an integral part of more retailers' and CPG brands' retail media strategies. Catalina will provide the required measurement metrics that demonstrate the efficiency and effectiveness of advertising on GSTV to help retailers and brands clos...

Read More

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C-Suite On Deck

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us