WELCOME TO The advertising REPORT
Newsletter | Member Login | Signup
Home > Companies > HOWARD/MERRELL
Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
Conference
AD NETWORKS
Comcast Advertising | June 10, 2022
Today, Comcast Advertising released a new, cross-industry report titled “The Comcast Advertising Report 2022: Actionable Insights for the Modern TV Advertiser.” Relying on proprietary data, the report provides a unique view into the current landscape from the perspective of viewers, buyers and then sellers – culminating in a specific and fact-based recommendation for the optimal balance of TV and streaming advertising. Comcast Advertising, the advertising divisio...
AD TECH AND MARTECH
Integral Ad Science | July 01, 2021
Integral Ad Science (IAS), an ad-tech firm specializing in ad verification, revealed its initial public offering (IPO) pricing today. Its trading floor debut comes after a wave of optimistic bets on adtech companies such as The Trade Desk, Magnite, LiveRamp, and Criteo after Google's statement on Thursday that it would postpone the deprecation of third-party cookies until 2023. Here is what they must do. understand the marketers Every day, IAS utilizes its dataset of over 100 ...
ADVERTISER PLATFORMS
Business Wire | March 30, 2023
InMobi, a leading provider of content, monetization and marketing technologies that help businesses fuel growth, released a Publisher Insights Study to better understand publishers’ priorities in the ever-evolving landscape with 65% of respondents saying their key focus area for 2023 is identity resolution and contextual targeting. With Apple’s AppTrackingTransparency (ATT) in place and Google’s Android Privacy Sandbox on the horizon, the need for a ‘sing...
adexchanger | February 06, 2020
The New York Times posted strong results stemming from digital subscriptions; Facebook licensing revenue; its new TV show, The Weekly; Wirecutter and its Crossword and Cooking apps. But advertising wasn’t a bright spot. Coming off a tough comparison quarter, advertising declined 10.7% year-over-year to $171.3 million. Advertising accounts for one-third of total revenue. Overall Q4 revenue rose 1.1% as the Times’ two other revenue categories grew, offsetting advertising’s declin...
AD NETWORKS, ADVERTISER CAMPAIGN MANAGEMENT, PROGRAMMATIC ADVERTISING
Video
DISPLAY ADVERTISING
Whitepaper
Keep me plugged in with the best
Join thousands of your peers and receive our weekly newsletter with the latest news, industry events, customer insights, and market intelligence.
Welcome back!
Put your news, events, company, and promotional content in front of thousands of your peers and potential customers.
Not a member yet? Not a problem, Sign Up
Sign up
Sign up to contribute and publish your news, events, brand, and content with the community for FREE