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IconMediaDirect.com

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A leading direct response marketing agency connecting brand strategy with intelligent media buying and optimization tactics that deliver ROI-based growth. Headquartered in greater Los Angeles, the agency specializes in media buying & planning, attribution, analytics and campaign management that produces accountable results on television, online and at retail.

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Advertiser Campaign Management

IMA LAUNCHES GLOBAL AD CAMPAIGN HIGHLIGHTING THE NEED FOR SKILLED CMAS IN BUSINESSES

IMA®, The Gate | September 14, 2022

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Today, IMA® (Institute of Management Accountants), the association of accountants and financial professionals in business, launched a new global, integrated advertising campaign in support of the CMA® (Certified Management Accountant) certification program. The multi-channel campaign was developed in partnership with The Gate, an international advertising agency and marketing services company, for the seventh consecutive year. The ads look to empower accounting and finance...

Read More

Retargeting

APPLE LIKELY TO LIMIT SIGNALS FOR AD TARGETING AND MEASUREMENT

Apple | June 07, 2022

news image

The marketing community expects tougher policy enforcement in programs like Private Realy, Apple’s way of hiding IP addresses which are internet signals that marketers use to track consumers across the web. Apple might create even more opportunities for its ad business. Developers will have to go through Apple to run effective campaigns on its devices. “The likelihood is pretty high that Apple is going to announce something around Private Relay being alwa...

Read More

Advertiser Platforms

TRUE INFLUENCE® PARTNERS WITH THE TRADE DESK TO MAKE DIGITAL ADVERTISING MORE EFFECTIVE

True Influence | December 08, 2021

news image

True Influence®, powered by MeritB2B, the technology leader of data-driven sales and marketing solutions, today announced that it has partnered with The Trade Desk (NASDAQ: TTD), a leading global advertising technology company, as a primary media buying platform for True Influence's programmatic campaigns. We know that targeting the right customer at the right time is crucial to success, so we develop our products to help make that process easier. Working wit...

Read More

Advertiser Campaign Management

IRONSOURCE AND SENSOR TOWER PARTNER TO UNLOCK GROWTH FOR APP MARKETERS

Sensor Tower, ironSource | November 07, 2022

news image

ironSource (NYSE: IS), a leading business platform for the App Economy, today announced its partnership with Sensor Tower, the leading source of enterprise-grade market intelligence for the digital ecosystem. By combining the keyword intelligence of Sensor Tower from across the market, with the campaign management and optimization capabilities of ironSource Luna, the partnership will create one place for app marketers to scale Apple Search Ads campaigns to drive incremental growth. ironSource Lu...

Read More
news image

Advertiser Campaign Management

IMA LAUNCHES GLOBAL AD CAMPAIGN HIGHLIGHTING THE NEED FOR SKILLED CMAS IN BUSINESSES

IMA®, The Gate | September 14, 2022

Today, IMA® (Institute of Management Accountants), the association of accountants and financial professionals in business, launched a new global, integrated advertising campaign in support of the CMA® (Certified Management Accountant) certification program. The multi-channel campaign was developed in partnership with The Gate, an international advertising agency and marketing services company, for the seventh consecutive year. The ads look to empower accounting and finance...

Read More
news image

Retargeting

APPLE LIKELY TO LIMIT SIGNALS FOR AD TARGETING AND MEASUREMENT

Apple | June 07, 2022

The marketing community expects tougher policy enforcement in programs like Private Realy, Apple’s way of hiding IP addresses which are internet signals that marketers use to track consumers across the web. Apple might create even more opportunities for its ad business. Developers will have to go through Apple to run effective campaigns on its devices. “The likelihood is pretty high that Apple is going to announce something around Private Relay being alwa...

Read More
news image

Advertiser Platforms

TRUE INFLUENCE® PARTNERS WITH THE TRADE DESK TO MAKE DIGITAL ADVERTISING MORE EFFECTIVE

True Influence | December 08, 2021

True Influence®, powered by MeritB2B, the technology leader of data-driven sales and marketing solutions, today announced that it has partnered with The Trade Desk (NASDAQ: TTD), a leading global advertising technology company, as a primary media buying platform for True Influence's programmatic campaigns. We know that targeting the right customer at the right time is crucial to success, so we develop our products to help make that process easier. Working wit...

Read More
news image

Advertiser Campaign Management

IRONSOURCE AND SENSOR TOWER PARTNER TO UNLOCK GROWTH FOR APP MARKETERS

Sensor Tower, ironSource | November 07, 2022

ironSource (NYSE: IS), a leading business platform for the App Economy, today announced its partnership with Sensor Tower, the leading source of enterprise-grade market intelligence for the digital ecosystem. By combining the keyword intelligence of Sensor Tower from across the market, with the campaign management and optimization capabilities of ironSource Luna, the partnership will create one place for app marketers to scale Apple Search Ads campaigns to drive incremental growth. ironSource Lu...

Read More

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Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us