Ideas Collide

ideascollide.com

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Ideas Collide (est. 2005) is a strategic marketing communications firm that develops custom marketing solutions that drive action and results. Focused on delivering innovation with business and data intelligence has established Ideas Collide as a highly-sought out and unique strategic marketing partner. Bring your business challenge to the table and the IC team will invent and integrate marketing solutions to meet the challenge with impact.

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Advertiser Campaign Management, Ad Tech and Martech

TEADS ENHANCES CAMPAIGN PERFORMANCE WITH FIRST TO MARKET ATTENTION MEASUREMENT INTEGRATION IN TEADS AD MANAGER

ExchangeWire | June 27, 2023

news image

Teads, the global media platform, has announced the release of attention metrics in Teads Ad Manager (TAM), its dynamic programmatic buying platform. This integration makes Teads the first platform to embed Lumen’s attention measurement natively and gives clients the ability to measure attention similarly to how they measure viewability. This integration marks one year since the launch of Teads Attention Program, an incubator for innovation, which fuelled hundreds of tests...

Read More

ADVERTISING VETERANS TEAM UP TO LAUNCH SPECIALIST PRESS AGENCY

cityam | January 23, 2020

news image

Steve Goodman, who served at WPP for 36 years, and former Omnicom director Peter Thomson said the new venture will exploit the opportunities created by an evolving media landscape. The London-based agency will focus on print media, providing a specialist outlook similar to those already available for the radio and outdoor advertising sectors. Print advertising spend has suffered a steady decline over the last decade, falling from 25 per cent of total spend in 2012 to just 8.7 per cent last year....

Read More

Advertiser Platforms

SMART ADSERVER RANKS FIRST IN THE "MOST SECURE AD PLATFORMS" CATEGORY FOR 2020

Confiant, Smart | April 06, 2021

news image

Smart AdServer was found to have the lowest security violation rate for sell-side platforms in 2020, according to advertising security leader Confiant. Confiant determined that Smart AdServer ranked first among the best performers in the entire data set for the year, based on its 2020 Demand Quality Report data, which covers more than 100 channels and 650 million impressions tracked. Smart, a leading independent end-to-end ad tech platform, revealed today that it has a 99.9% success rate in iden...

Read More

Retargeting

APPLE LIKELY TO LIMIT SIGNALS FOR AD TARGETING AND MEASUREMENT

Apple | June 07, 2022

news image

The marketing community expects tougher policy enforcement in programs like Private Realy, Apple’s way of hiding IP addresses which are internet signals that marketers use to track consumers across the web. Apple might create even more opportunities for its ad business. Developers will have to go through Apple to run effective campaigns on its devices. “The likelihood is pretty high that Apple is going to announce something around Private Relay being alwa...

Read More
news image

Advertiser Campaign Management, Ad Tech and Martech

TEADS ENHANCES CAMPAIGN PERFORMANCE WITH FIRST TO MARKET ATTENTION MEASUREMENT INTEGRATION IN TEADS AD MANAGER

ExchangeWire | June 27, 2023

Teads, the global media platform, has announced the release of attention metrics in Teads Ad Manager (TAM), its dynamic programmatic buying platform. This integration makes Teads the first platform to embed Lumen’s attention measurement natively and gives clients the ability to measure attention similarly to how they measure viewability. This integration marks one year since the launch of Teads Attention Program, an incubator for innovation, which fuelled hundreds of tests...

Read More
news image

ADVERTISING VETERANS TEAM UP TO LAUNCH SPECIALIST PRESS AGENCY

cityam | January 23, 2020

Steve Goodman, who served at WPP for 36 years, and former Omnicom director Peter Thomson said the new venture will exploit the opportunities created by an evolving media landscape. The London-based agency will focus on print media, providing a specialist outlook similar to those already available for the radio and outdoor advertising sectors. Print advertising spend has suffered a steady decline over the last decade, falling from 25 per cent of total spend in 2012 to just 8.7 per cent last year....

Read More
news image

Advertiser Platforms

SMART ADSERVER RANKS FIRST IN THE "MOST SECURE AD PLATFORMS" CATEGORY FOR 2020

Confiant, Smart | April 06, 2021

Smart AdServer was found to have the lowest security violation rate for sell-side platforms in 2020, according to advertising security leader Confiant. Confiant determined that Smart AdServer ranked first among the best performers in the entire data set for the year, based on its 2020 Demand Quality Report data, which covers more than 100 channels and 650 million impressions tracked. Smart, a leading independent end-to-end ad tech platform, revealed today that it has a 99.9% success rate in iden...

Read More
news image

Retargeting

APPLE LIKELY TO LIMIT SIGNALS FOR AD TARGETING AND MEASUREMENT

Apple | June 07, 2022

The marketing community expects tougher policy enforcement in programs like Private Realy, Apple’s way of hiding IP addresses which are internet signals that marketers use to track consumers across the web. Apple might create even more opportunities for its ad business. Developers will have to go through Apple to run effective campaigns on its devices. “The likelihood is pretty high that Apple is going to announce something around Private Relay being alwa...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us