IDG (International Data Group)

IDG (International Data Group) connects the world of tech buyers with insights, intent and engagement. We believe technology exists to make the world a better place. It shortens distances, increases knowledge and drives change. But technology alone serves no one. It lacks purpose. It lacks heart. It is computing power without brain power, a half-measure that falls short of its potential.

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ADVERTISER PLATFORMS

MGID INTEGRATES ORACLE MOAT

MGID, Oracle | September 16, 2021

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MGID, the global pioneer in native advertising, has directly integrated Oracle Moat into its platform, to provide enhanced measurement, transparency and verification to its advertisers. Oracle Moat Analytics will give MGID’s advertisers access to trusted third-party measurement for every aspect of their native and display campaign performance, including viewability and attention, reach, and frequency, as well as sales lift measurement. With the integration, advertisers will ...

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MOBILE ADVERTISING

CLEAN.IO AND KARGO PARTNER TO PRESERVE PUBLISHER REVENUE WHILE ENSURING MOBILE ADS MALWARE FREE

clean.io, Kargo | March 17, 2021

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clean.io, the quickly arising worldwide leader in malvertising anticipation for publishers and platforms, and Kargo, the leader in mobile advertising, today reported an association pointed toward saving publisher income while guaranteeing the mobile ads conveyed by means of the Kargo platform are liberated from malware. Kargo's central goal is to help publishers drive more yield from their properties while making mobile ad experiences that serve their crowds and regard their b...

Read More

FACEBOOK BUYS GIPHY TO INTEGRATE IT WITH INSTAGRAM SERVICE

Facebook | May 18, 2020

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Facebook announces the acquisition of Giphy, along with plans to integrate it with other services such as Instagram. Facebook is acquiring Giphy, one of the most popular GIF-sharing sites on the web, in a deal that’s reportedly valued at $400 million....

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AD NETWORKS

PROSEGUR SECURITY INTRODUCES THE WORLD'S FIRST EAS SYSTEM WITH AN INTEGRATED AD PLATFORM

Prosegur Security | December 15, 2021

news image

Prosegur Security, a global leader in security technology, has launched EVO, the world's first EAS system with an integrated ad platform that can pay for itself through advertising revenue while also providing retailers with valuable data on in-store traffic. The EVO system features monitors that play retailer-approved ads at store entrances, managed remotely by Prosegur and its technology partner INEO. "Silicon Valley and even major online retailers have created major re...

Read More
news image

ADVERTISER PLATFORMS

MGID INTEGRATES ORACLE MOAT

MGID, Oracle | September 16, 2021

MGID, the global pioneer in native advertising, has directly integrated Oracle Moat into its platform, to provide enhanced measurement, transparency and verification to its advertisers. Oracle Moat Analytics will give MGID’s advertisers access to trusted third-party measurement for every aspect of their native and display campaign performance, including viewability and attention, reach, and frequency, as well as sales lift measurement. With the integration, advertisers will ...

Read More
news image

MOBILE ADVERTISING

CLEAN.IO AND KARGO PARTNER TO PRESERVE PUBLISHER REVENUE WHILE ENSURING MOBILE ADS MALWARE FREE

clean.io, Kargo | March 17, 2021

clean.io, the quickly arising worldwide leader in malvertising anticipation for publishers and platforms, and Kargo, the leader in mobile advertising, today reported an association pointed toward saving publisher income while guaranteeing the mobile ads conveyed by means of the Kargo platform are liberated from malware. Kargo's central goal is to help publishers drive more yield from their properties while making mobile ad experiences that serve their crowds and regard their b...

Read More
news image

FACEBOOK BUYS GIPHY TO INTEGRATE IT WITH INSTAGRAM SERVICE

Facebook | May 18, 2020

Facebook announces the acquisition of Giphy, along with plans to integrate it with other services such as Instagram. Facebook is acquiring Giphy, one of the most popular GIF-sharing sites on the web, in a deal that’s reportedly valued at $400 million....

Read More
news image

AD NETWORKS

PROSEGUR SECURITY INTRODUCES THE WORLD'S FIRST EAS SYSTEM WITH AN INTEGRATED AD PLATFORM

Prosegur Security | December 15, 2021

Prosegur Security, a global leader in security technology, has launched EVO, the world's first EAS system with an integrated ad platform that can pay for itself through advertising revenue while also providing retailers with valuable data on in-store traffic. The EVO system features monitors that play retailer-approved ads at store entrances, managed remotely by Prosegur and its technology partner INEO. "Silicon Valley and even major online retailers have created major re...

Read More