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searchenginejournal | March 24, 2020
Google Ads is enhancing asset reporting in app campaigns with four new updates to provide advertisers with detailed and actionable insights. Here are more details on each of the four new updates. Google Ads rates creative assets with “low”, “good”, and “best” asset ratings. Advertisers can better understand how Google defines these ratings with new tooltips. Tooltips are displayed when hovering over a performance rating, as shown below. A tooltip recommends an...
ADVERTISER CAMPAIGN MANAGEMENT
BuySellAds, OneScreen.ai | April 05, 2022
BuySellAds (BSA), a mutually beneficial ecosystem for publishers and advertisers, is joining forces with OneScreen.ai, a SaaS-enabled B2B marketplace provider for out-of-home (OOH) advertising, to offer OOH advertising opportunities to its clients.
BSA helps create direct relationships between online publishers and advertisers to help publishers maximize ad reach and increase brand awareness. Through the partnership, BSA will tap into OneScreen.ai’s outdoor advertising direc...
Nextdoor, Oracle Advertising | October 18, 2022
Nextdoor (NYSE: KIND), the neighborhood network, and Oracle Advertising, a leader in real-time attention analytics, today announced a strategic collaboration that will offer greater transparency and controls to Nextdoor advertisers, helping ensure high-value, optimal ad experiences on the platform. Development is expected to begin in 2023.
Heidi Andersen, Chief Revenue Officer at Nextdoor said: "We know that advertisers are seeking more definitive ways to help e...
University of Houston Law Center | December 27, 2021
A new study authored by University of Houston Law Center Professor Jim Hawkins and student Tiffany Penner and published in the Emory Law Journal indicates that the payday lending industry often targets Black and Latino communities in advertising their products, while the mainstream banking industry targets white consumers.
In "Advertising Injustices: Marketing Race and Credit in America," Hawkins and Penner present two empirical studies they conducted on lenders in Houst...
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