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DISPLAY ADVERTISING, RETARGETING, AD NETWORKS

MobileFuse | January 02, 2023

MobileFuse, a leading digital advertising platform, has released a new mobile software development kit (SDK), mediation adapters, and a proprietary video player. These tools are designed to reduce friction and allow mobile app publishers and mediation platforms to access MobileFuse's premium inventory and increase revenue. This will help mobile app publishers and mediation platforms because it will give them access to MobileFuse's premium inventory and cut down on the costs of making the...

AD TECH AND MARTECH

martly.io | June 17, 2022

Smartly.io, the leading social advertising automation platform for creative and performance marketers, today announced the appointment of Ryan Jamboretz as President, Commercial & Partnerships. When Jamboretz joined Smartly.io in 2021 as its first Chief Strategy Officer, he was focused on leading Smartly.io’s mergers and acquisitions (M&A) strategy, as the company accelerated its growth. Now he will oversee sales, customer success, strategic partnerships and M&A, keeping Smartl...

AD NETWORKS

Publicis Groupe, Profitero | May 04, 2022

Publicis Groupe has announced the acquisition of Profitero, a well-established SaaS global ecommerce intelligence platform. Profitero helps brands with digital shelf visibility and actionable insights to grow market share and profits. The transaction is thought to be worth around 200 million euros ($210.73 million), but the terms have not been disclosed. According to Crunchbase, Profitero has raised $48.7 million in funding and employs 300 people. Profitero ha...

ADVERTISER CAMPAIGN MANAGEMENT

SERVPRO | November 02, 2021

SERVPRO, the nation's leader in fire and water cleanup and restoration services, will bring its Like it never even happened® brand promise to life in a fun, visually-striking advertising campaign. The new "There's a PRO for That" campaign, which is scheduled to launch on November 1, showcases SERVPRO's industry-leading arsenal of cleaning and restoration capabilities through a series of extreme scenarios that put its services to the test. The new integrat...