InterMark Network

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The first and only full-fledged dedicated healthcare marketing group in the Middle East that tells your brand’s story in a way that captivates and motivates your audience and achieves your marketing and branding goals. We are a next generation marketing network built to connect health and wellness brands with people's deep desire to make healthy choices and lead healthy lives.The secret of our success is our team of 200+ very different people, with unique skill sets and diverse personalities, who work together to leverage brands—to reach new boundaries and explore new opportunities.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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PAID SEARCH GLOSSARY & TIPS ON GETTING STARTED WITH GOOGLE ADS

business2community | March 23, 2020

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Google Ads is Google’s advertising platform and the largest ad platform on the internet. If you want to build your brand message and promote your business, you need paid media to be a strong component of your marketing budget. Google Ads allows your business to skip the period of waiting for your website to move up in the organic search rankings. Although organic search is important, it takes time to organically show up at the top for your most important keywords. Enter the solution: paid ...

Read More

DIGITAL TARGETING BASED ON TV CONSUMPTION EXPLAINED

thedrum | January 29, 2020

news image

As advertisers, we’re constantly striving to attain the holy grail of media: increase audience reach. So far, there is no magic lamp or ‘open sesame’ and each brand takes their own unique approach when trying to reach their target audience. Some trendier approaches tend to include personalization or adapting to your audience. Much of the current strategic focus is on delivering quality content, which is important in its own right. However, the way in which we create strategic t...

Read More

LYFT BUYS HALO CARS FOR DIGITAL CAR-TOP ADVERTISING

autoblog | February 23, 2020

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Lyft has bought U.S.-based startup Halo Cars, which allows drivers to make money through digital advertisements displayed on top of their vehicles. The deal, first reported by Axios, was confirmed by the ride-hailing company on Friday. Lyft did not comment on the financing of the deal. Halo Cars was founded in 2018 and has operations in U.S. markets such as New York and Chicago. Lyft and larger rival Uber, both based in San Francisco, are pursuing different roads in search of profitability, with...

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DISPLAY ADVERTISING

COMCAST TECHNOLOGY SOLUTIONS AND PREMIUMMEDIA360 INTEGRATION ENABLES ADVERTISERS TO AUTOMATE TV DATA MANAGEMENT IN MEDIA LIFECYCLE

Comcast Technology Solutions, PremiumMedia360 | May 26, 2021

news image

Comcast Technology Solutions (CTS), a Comcast Cable division that delivers media and entertainment technology to advertisers, agencies, and content providers, and PremiumMedia360, the market leader in TV advertising data automation, announced a new strategic partnership today. The CTS Ad Management Platform integration allows TV advertising buyers and sellers to automatically synchronize and solve reconciliation inconsistencies throughout the ad buy lifecycle. These new capabilities have the pot...

Read More
news image

PAID SEARCH GLOSSARY & TIPS ON GETTING STARTED WITH GOOGLE ADS

business2community | March 23, 2020

Google Ads is Google’s advertising platform and the largest ad platform on the internet. If you want to build your brand message and promote your business, you need paid media to be a strong component of your marketing budget. Google Ads allows your business to skip the period of waiting for your website to move up in the organic search rankings. Although organic search is important, it takes time to organically show up at the top for your most important keywords. Enter the solution: paid ...

Read More
news image

DIGITAL TARGETING BASED ON TV CONSUMPTION EXPLAINED

thedrum | January 29, 2020

As advertisers, we’re constantly striving to attain the holy grail of media: increase audience reach. So far, there is no magic lamp or ‘open sesame’ and each brand takes their own unique approach when trying to reach their target audience. Some trendier approaches tend to include personalization or adapting to your audience. Much of the current strategic focus is on delivering quality content, which is important in its own right. However, the way in which we create strategic t...

Read More
news image

LYFT BUYS HALO CARS FOR DIGITAL CAR-TOP ADVERTISING

autoblog | February 23, 2020

Lyft has bought U.S.-based startup Halo Cars, which allows drivers to make money through digital advertisements displayed on top of their vehicles. The deal, first reported by Axios, was confirmed by the ride-hailing company on Friday. Lyft did not comment on the financing of the deal. Halo Cars was founded in 2018 and has operations in U.S. markets such as New York and Chicago. Lyft and larger rival Uber, both based in San Francisco, are pursuing different roads in search of profitability, with...

Read More
news image

DISPLAY ADVERTISING

COMCAST TECHNOLOGY SOLUTIONS AND PREMIUMMEDIA360 INTEGRATION ENABLES ADVERTISERS TO AUTOMATE TV DATA MANAGEMENT IN MEDIA LIFECYCLE

Comcast Technology Solutions, PremiumMedia360 | May 26, 2021

Comcast Technology Solutions (CTS), a Comcast Cable division that delivers media and entertainment technology to advertisers, agencies, and content providers, and PremiumMedia360, the market leader in TV advertising data automation, announced a new strategic partnership today. The CTS Ad Management Platform integration allows TV advertising buyers and sellers to automatically synchronize and solve reconciliation inconsistencies throughout the ad buy lifecycle. These new capabilities have the pot...

Read More