Invitation Digital (IDL)

Invitation Digital is a digital marketing company providing innovative discount, incentive reward & loyalty solutions for consumers & businesses alike .

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MGID INTEGRATES ORACLE MOAT

MGID, Oracle | September 16, 2021

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MGID, the global pioneer in native advertising, has directly integrated Oracle Moat into its platform, to provide enhanced measurement, transparency and verification to its advertisers. Oracle Moat Analytics will give MGID’s advertisers access to trusted third-party measurement for every aspect of their native and display campaign performance, including viewability and attention, reach, and frequency, as well as sales lift measurement. With the integration, advertisers will ...

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ADVERTY AB INVENTS AND LAUNCHES A NEW IN-GAME BRAND ADVERTISING FORMAT CALLED IN-MENU™ ADS

PR Newswire | September 08, 2020

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Adverty AB (publ) has invented and launched a new in-game brand advertising format called In-Menu™, which enables contextually relevant IAB display banner ads on menu screens in between gameplay. The new ad unit, along with Adverty's In-Play™ format, completes a product suite of seamless in-game ad solutions that combine both brand awareness and performance-based advertising. Adverty, the leading in-game platform for advertisers, agencies and game developers, today invites a new ...

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ADVERTISER PLATFORMS

ZYPE TO PREVIEW NEW CAPABILITIES FOR OTT APPS PUBLISHING, ANALYTICS AND MONETIZATION AT NAB SHOW

Zype | April 19, 2022

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Zype, the leading video API and infrastructure platform, today announced that the company will be revealing new product innovations and integrations for OTT video publishers during this year’s NAB Show. Zype representatives will be in Las Vegas to showcase the new capabilities of the Zype Platform at the NAB Show from April 23rd to April 27th. With Zype, video publishers can distribute content worldwide to a network that is poised to grow exponentially with every new smart T...

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AD NETWORKS

LOCAL MEDIA CONSORTIUM AND GOOGLE NEWS INITIATIVE ANNOUNCE PUBLICATION OF DIGITAL ADVERTISING REVENUE PLAYBOOK FOR SMALL AND MIDSIZE PUBLISHERS

Google News Initiative, Local Media Consortium | June 01, 2021

news image

The Google News Initiative (GNI), in collaboration with the Local Media Consortium (LMC), has released the GNI Advertising Revenue Playbook, a comprehensive guide for small and midsize news organizations on how to monetize web content and grow digital advertising revenue successfully. This is one of GNI's Digital Growth Program pillars, along with audience development, reader revenue, data, and product. The playbook is intended to educate both publishers who do not yet have a ...

Read More
news image

ADVERTISER PLATFORMS

MGID INTEGRATES ORACLE MOAT

MGID, Oracle | September 16, 2021

MGID, the global pioneer in native advertising, has directly integrated Oracle Moat into its platform, to provide enhanced measurement, transparency and verification to its advertisers. Oracle Moat Analytics will give MGID’s advertisers access to trusted third-party measurement for every aspect of their native and display campaign performance, including viewability and attention, reach, and frequency, as well as sales lift measurement. With the integration, advertisers will ...

Read More
news image

ADVERTY AB INVENTS AND LAUNCHES A NEW IN-GAME BRAND ADVERTISING FORMAT CALLED IN-MENU™ ADS

PR Newswire | September 08, 2020

Adverty AB (publ) has invented and launched a new in-game brand advertising format called In-Menu™, which enables contextually relevant IAB display banner ads on menu screens in between gameplay. The new ad unit, along with Adverty's In-Play™ format, completes a product suite of seamless in-game ad solutions that combine both brand awareness and performance-based advertising. Adverty, the leading in-game platform for advertisers, agencies and game developers, today invites a new ...

Read More
news image

ADVERTISER PLATFORMS

ZYPE TO PREVIEW NEW CAPABILITIES FOR OTT APPS PUBLISHING, ANALYTICS AND MONETIZATION AT NAB SHOW

Zype | April 19, 2022

Zype, the leading video API and infrastructure platform, today announced that the company will be revealing new product innovations and integrations for OTT video publishers during this year’s NAB Show. Zype representatives will be in Las Vegas to showcase the new capabilities of the Zype Platform at the NAB Show from April 23rd to April 27th. With Zype, video publishers can distribute content worldwide to a network that is poised to grow exponentially with every new smart T...

Read More
news image

AD NETWORKS

LOCAL MEDIA CONSORTIUM AND GOOGLE NEWS INITIATIVE ANNOUNCE PUBLICATION OF DIGITAL ADVERTISING REVENUE PLAYBOOK FOR SMALL AND MIDSIZE PUBLISHERS

Google News Initiative, Local Media Consortium | June 01, 2021

The Google News Initiative (GNI), in collaboration with the Local Media Consortium (LMC), has released the GNI Advertising Revenue Playbook, a comprehensive guide for small and midsize news organizations on how to monetize web content and grow digital advertising revenue successfully. This is one of GNI's Digital Growth Program pillars, along with audience development, reader revenue, data, and product. The playbook is intended to educate both publishers who do not yet have a ...

Read More

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C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us