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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
JCDecaux | September 09, 2021
JCDecaux SA, the number one outdoor advertising company worldwide, announces today the launch of JCDecaux Data Solutions - a portfolio of global and local data-driven solutions that enables advertisers to maximise the power and ROI of their media investment.
JCDecaux Data Solutions’ purpose is to offer ever more effective solutions to JCDecaux’s stakeholders so they can leverage data to optimise their campaigns in all countries across the world. Mixing global and local...
AD TECH AND MARTECH
Conviva, The Trade Desk | July 30, 2021
Conviva, a streaming analytics startup, launched its first ad tech product on Thursday, contextual data integration with The Trade Desk.
Conviva embeds a sensor in the videos or streaming material of publishers and programmers. The sensor is not a third-party data collector in the same way that a cookie or SDK is. Instead, according to Conviva CEO Keith Zubchevich, it is the tool that publishers use in their video players to monitor video quality and engagement, such as buffering ...
sportbusiness | February 26, 2020
Coastal Plain League baseball team Savannah Bananas have announced that their historic ballpark, Grayson Stadium, will become completely advertising-free in the 2020 season. The Bananas, who are entering their fifth year in the Coastal Plain League, a collegiate summer competition, are believed to be the first baseball team in the United States to debut this initiative. All advertising will be removed from the facility, which dates back to 1926, with the signage returned to the advertisers who w...
nypost | March 17, 2020
The coronavirus pandemic could slash as much as $3 billion from advertising and marketing budgets in 2020, according to a new report. “This is a global human disaster that impacts every company,” said Jack Myers, who authored the report and who has been tracking the ad spend market since the 1980s. On Monday, Myers released a new forecast on the ad spending impact of the COVID-19 outbreak tripling his previous forecast of a $1 billion blow. Given how quickly the virus has been spread...
RETARGETING, AD NETWORKS, ADVERTISER CAMPAIGN MANAGEMENT
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