James Rammal Advertising LLC

jra.agency

An independent local agency with multinational flair, James Rammal Advertising LLC (JRA) is a key player in the UAE’s advertising and marketing communications industry since 2002. Coming from 6 different cultures and speaking 7 international languages, the JRA team (visionary creatives, insightful strategic planners and dedicated account managers) shares 60 years of experience across 3 continents, to guarantee an unrivalled standard of service.

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NETFLIX HOLDS ITS OWN IN THE STREAMING WARS FOR NOW

wrbl | January 23, 2020

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Netflix is holding its ground in the streaming wars, passing its first big test since Apple and Disney launched rival services. The company added 8.8 million worldwide subscribers during its fourth quarter, surpassing expectations at a time when it faces heated competition. Netflix had said it expected to add 7.6 million subscribers, and analysts thought the service would fare even better. The increase pales slightly next to the 8.9 million subscribers the service added in the fourth quarter of ...

Read More

BRAND MARKETING

CONNECTED TV ADVERTISING COMPANIES VIDEOBYTE AND VIDEOBRIDGE ANNOUNCE MERGER

VideoByte | November 09, 2021

news image

VideoByte and VideoBridge, leading providers of digital advertising technology, today announced the merger of the two companies creating a global best-in-class Connected TV (CTV) advertising experience. The combined company will operate under the VideoByte brand effective today and merge full business operations through Q4 of this year. Our organizations share a similar outlook as we look to further enhance the overall CTV experience. We are perfectly positioned to i...

Read More

AD TECH AND MARTECH

ADVERTY IS GRANTED SECOND PATENT BY THE US PATENT AND TRADEMARK OFFICE FOR IN-GAME AD VIEWABILITY TECHNOLOGY

Adverty | January 13, 2021

news image

Adverty AB (publ) has been allowed a second patent by the United States Patent and Trademark Office for its in-game advertisement visibility technology. The new specialized patent secures a strategy for deciding if an advert is viewed as noticeable in a three-dimensional gaming climate delivered on a screen – a vital usefulness of Adverty's industry-driving in-game advertising platform. Adverty, the main in-game platform for sponsors, organizations and game engineers, to...

Read More

BRAND MARKETING

RAKUTEN ADVERTISING'S "ACCELERATE" QUICKENS AFFILIATE MARKETING GROWTH AND FUELS MARKET EXPANSION

Rakuten Advertising | October 27, 2021

news image

Rakuten Advertising has introduced Accelerate, a fully-managed, affiliate marketing program led by experienced analysts leveraging unique data insights, competitive intelligence, custom campaign modeling and publisher matchmaking to optimize performance marketing spend with unprecedented speed. Unlike other affiliate programs, Accelerate assumes the financial risk of testing new publishers, meaning advertisers are guaranteed to only pay for performance. By tapping into the c...

Read More
news image

NETFLIX HOLDS ITS OWN IN THE STREAMING WARS FOR NOW

wrbl | January 23, 2020

Netflix is holding its ground in the streaming wars, passing its first big test since Apple and Disney launched rival services. The company added 8.8 million worldwide subscribers during its fourth quarter, surpassing expectations at a time when it faces heated competition. Netflix had said it expected to add 7.6 million subscribers, and analysts thought the service would fare even better. The increase pales slightly next to the 8.9 million subscribers the service added in the fourth quarter of ...

Read More
news image

BRAND MARKETING

CONNECTED TV ADVERTISING COMPANIES VIDEOBYTE AND VIDEOBRIDGE ANNOUNCE MERGER

VideoByte | November 09, 2021

VideoByte and VideoBridge, leading providers of digital advertising technology, today announced the merger of the two companies creating a global best-in-class Connected TV (CTV) advertising experience. The combined company will operate under the VideoByte brand effective today and merge full business operations through Q4 of this year. Our organizations share a similar outlook as we look to further enhance the overall CTV experience. We are perfectly positioned to i...

Read More
news image

AD TECH AND MARTECH

ADVERTY IS GRANTED SECOND PATENT BY THE US PATENT AND TRADEMARK OFFICE FOR IN-GAME AD VIEWABILITY TECHNOLOGY

Adverty | January 13, 2021

Adverty AB (publ) has been allowed a second patent by the United States Patent and Trademark Office for its in-game advertisement visibility technology. The new specialized patent secures a strategy for deciding if an advert is viewed as noticeable in a three-dimensional gaming climate delivered on a screen – a vital usefulness of Adverty's industry-driving in-game advertising platform. Adverty, the main in-game platform for sponsors, organizations and game engineers, to...

Read More
news image

BRAND MARKETING

RAKUTEN ADVERTISING'S "ACCELERATE" QUICKENS AFFILIATE MARKETING GROWTH AND FUELS MARKET EXPANSION

Rakuten Advertising | October 27, 2021

Rakuten Advertising has introduced Accelerate, a fully-managed, affiliate marketing program led by experienced analysts leveraging unique data insights, competitive intelligence, custom campaign modeling and publisher matchmaking to optimize performance marketing spend with unprecedented speed. Unlike other affiliate programs, Accelerate assumes the financial risk of testing new publishers, meaning advertisers are guaranteed to only pay for performance. By tapping into the c...

Read More