James Rammal Advertising LLC

jra.agency

An independent local agency with multinational flair, James Rammal Advertising LLC (JRA) is a key player in the UAE’s advertising and marketing communications industry since 2002. Coming from 6 different cultures and speaking 7 international languages, the JRA team (visionary creatives, insightful strategic planners and dedicated account managers) shares 60 years of experience across 3 continents, to guarantee an unrivalled standard of service.

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AD NETWORKS,BRAND MARKETING

TED SARANDOS TALKS NETFLIX’S POTENTIAL AD PARTNERS AND MORE AT CANNES

Netflix | June 24, 2022

news image

Netflix’s co-CEO Ted Sarandos was honored as the Cannes Lions 2022 Entertainment Person of the Year award. He took the main stage on June 23 in Netflix’s festival debut. He talked about questions about Netflix’s stock decline and more-is-more content approach while carefully sidestepping ad deal rumors and platform competitors. Sarandos brushed off the specifics on any rumored ad deals and said that Netflix was talking to all potential ad partners. However, he di...

Read More

AD TECH AND MARTECH

ADTECH AND SEARCH EXECUTIVE BILL MICHELS JOINS MOLOCO AS GM OF RETAIL MEDIA

Moloco | October 03, 2022

news image

Moloco, a machine learning company, today announced that advertising and search product executive Bill Michels has been appointed General Manager of Moloco’s Retail Media business unit. Prior to joining Moloco, Bill Michels was the Executive Vice President of Product at The Trade Desk. Michels brings more than two decades of successful leadership across product management, engineering, data strategy, and business development for some of the definitive companies in advertisin...

Read More

DISPLAY ADVERTISING

BLOCKCHAIN IN DIGITAL MARKETING: MORE CUSTOMER CONFIDENCE – AND INNOVATIVE ADVERTISING METHODS

T-Systems International | April 20, 2021

news image

Concerns around online activities, such as cybersecurity, data privacy, and transparency, are affecting digital marketing. Blockchain technology will help in the stabilization of customer trust in the digital world. It will increase the credibility of online ads, brand honesty, cross-promotion with influencers, and reward customers for data sharing. Due to the monopoly or duopoly, platform companies such as Facebook pose threats to multiple industry leaders in digital marketing. F...

Read More

GOOGLE WAIVES AD SERVING FEES FOR NEWS PUBLISHERS

searchenginejournal | April 17, 2020

news image

For the next 5 months, Google Ads will waive the ad serving fees associated with their Google Ad Manager product. The platform most commonly known and associated with Google’s legacy AdSense advertising product, where publishers earn money for displaying ads on their website. Publishers will be notified in the next few days if they qualify, with further program detail and how their account statements will reflect the difference. The announcement is timely, as ad revenue continues to take a...

Read More
news image

AD NETWORKS,BRAND MARKETING

TED SARANDOS TALKS NETFLIX’S POTENTIAL AD PARTNERS AND MORE AT CANNES

Netflix | June 24, 2022

Netflix’s co-CEO Ted Sarandos was honored as the Cannes Lions 2022 Entertainment Person of the Year award. He took the main stage on June 23 in Netflix’s festival debut. He talked about questions about Netflix’s stock decline and more-is-more content approach while carefully sidestepping ad deal rumors and platform competitors. Sarandos brushed off the specifics on any rumored ad deals and said that Netflix was talking to all potential ad partners. However, he di...

Read More
news image

AD TECH AND MARTECH

ADTECH AND SEARCH EXECUTIVE BILL MICHELS JOINS MOLOCO AS GM OF RETAIL MEDIA

Moloco | October 03, 2022

Moloco, a machine learning company, today announced that advertising and search product executive Bill Michels has been appointed General Manager of Moloco’s Retail Media business unit. Prior to joining Moloco, Bill Michels was the Executive Vice President of Product at The Trade Desk. Michels brings more than two decades of successful leadership across product management, engineering, data strategy, and business development for some of the definitive companies in advertisin...

Read More
news image

DISPLAY ADVERTISING

BLOCKCHAIN IN DIGITAL MARKETING: MORE CUSTOMER CONFIDENCE – AND INNOVATIVE ADVERTISING METHODS

T-Systems International | April 20, 2021

Concerns around online activities, such as cybersecurity, data privacy, and transparency, are affecting digital marketing. Blockchain technology will help in the stabilization of customer trust in the digital world. It will increase the credibility of online ads, brand honesty, cross-promotion with influencers, and reward customers for data sharing. Due to the monopoly or duopoly, platform companies such as Facebook pose threats to multiple industry leaders in digital marketing. F...

Read More
news image

GOOGLE WAIVES AD SERVING FEES FOR NEWS PUBLISHERS

searchenginejournal | April 17, 2020

For the next 5 months, Google Ads will waive the ad serving fees associated with their Google Ad Manager product. The platform most commonly known and associated with Google’s legacy AdSense advertising product, where publishers earn money for displaying ads on their website. Publishers will be notified in the next few days if they qualify, with further program detail and how their account statements will reflect the difference. The announcement is timely, as ad revenue continues to take a...

Read More