January Digital

Numerator | April 21, 2020

Numerator, a data and tech company serving the market research space, has launched two new indices to provide needed visibility into the shifts of advertising and promotional activities as a result of COVID-19. The Numerator Advertising Index tracks media spend versus a year ago across media types and categories. The index provides visibility into how categories are changing their overall spend and shifting their advertising dollars across media types, with the spread of the coronavirus and ensu...

adexchanger | January 17, 2020

As the streaming wars intensify, NBCUniversal on Thursday sought to draw a clear distinction between the soon-to-be-launched Peacock and its streaming and digital competitors. Peacock will debut with 10 ad experiences that emphasize interactivity and performance, the company revealed during an investor day in New York City. It will run just five minutes of ads per hour, the lightest ad load in the industry. NBCUniversal will also set strict standards for frequency caps. “Our audiences won&...

Ad Networks

Kohl’s | July 22, 2022

Kohl’s (NYSE: KSS) today announced the expansion of Kohl’s Media Network (KMN), the company’s in-house retail media agency, to further the company’s advertising opportunities and provide brands, vendors and partners an extensive portfolio of omnichannel media services. The retail media network harnesses Kohl’s omnichannel presence, knowledge of its customer base, and 60-year history in retail to connect brands with their intended audiences and provide valuable busin...

Mobile Advertising, Ad Networks

Pixalate | January 17, 2023

Pixalate, which is an analytics platform for fraud protection, privacy, and compliance for connected TV (CTV) and mobile advertising, has released a compliance toolkit for CTV to find and evaluate child-directed apps in the Roku and Amazon Fire TV app stores. The toolkit is designed to enable Pixalate's customers to identify, review, and assess child-directed apps that run on Roku and Amazon Fire TV in order to ensure compliance with relevant laws such as the Children's Online Privacy Pr...