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yahoo | March 18, 2020
Amazon.com Inc. has slashed the amount of money it spends on Google advertising in recent days, a potential blow to the search giant’s revenue at an already-unstable time. The e-commerce company generally buys Google ads to funnel web shoppers to its online store. But since March 11, Amazon has cut back drastically across nearly all categories, according to data collected by Tinuiti Inc., a marketing agency that handles about $1.5 billion a year in spending for various advertisers. “...
theguardian | April 01, 2020
When advertisers run digital campaigns they use keyword blacklists stocked with trigger words such as “attack” and “death” that automatically stop ads running in potentially problematic stories that feature them. Publishers say that words related to the pandemic such as coronavirus and Covid-19 - are appearing on blacklists across the industry. This has meant that while national and regional newspaper publishers are gaining record numbers of digital readers seeking to kee...
MGID, PubMatic | August 23, 2022
MGID, the global advertising platform, and PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, have today announced a new advertising partnership. PubMatic’s clients benefit from direct access to quality, brand-safe native video and display placements across MGID’s exclusive roster of premium global publishers, with an addressable audience of over 900 million unique monthly users.
To provide audi...
itproportal | January 27, 2020
Google is facing further scrutiny from lawmakers and law enforcement agencies in the US as a joint investigation into its advertising practices continues. According to Reuters, US state attorneys general will discuss Google’s possible advertising monopoly with the representatives of the Department of Justice. Allegedly, they’re investigating if Google’s advertising practices are harming consumers. They could even “join forces”, as the Wall Street Journal suspects. T...
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