JBA Advertising Company Ltd

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Kenya and businesses must adapt to the demands of the ICT economy to stay ahead in an increasingly competitive market place. In the information age, businesses must strive to keep up with new technologies and trends. Internet and mobile phone advertising allows/ empowers buyers to know more and purchase products/ services faster and at less cost - to harness the power of information and knowledge.

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AD TECH AND MARTECH

DYNATA EXPANDS PARTNERSHIP WITH GOOGLE, BECOMING CROSS-MEDIA BRAND-LIFT MEASUREMENT PARTNER FOR YOUTUBE

Dynata | August 01, 2022

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Dynata, the world's largest first-party data platform for insights, activation and measurement, today expanded its partnership with Google as a third-party brand-lift measurement provider approved to include YouTube as part of a cross-media study. Brands and agencies now can leverage Dynata's advertising solutions to measure advertising effectiveness, optimize media spend and improve marketing ROI on YouTube by analyzing the performance of their YouTube ads compared to TV, print or any o...

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BRAND MARKETING

MIQ'S YOUTUBE AND TV ANALYTICS CAPABILITY OFFICIALLY LANDS IN THE UK

MiQ | May 19, 2022

news image

MiQ, the leading global programmatic media partner, has launched its ground-breaking analytics and measurement capability for cross-channel YouTube and TV campaigns in the UK. The innovative solution bridges the gap between the two channels. By connecting these often-disparate datasets, brands are empowered to reach nearly 100% of their target viewers on YouTube and measure reach deterministically across these channels – all in a cost-efficient and privacy compliant way. As ...

Read More

AD TECH AND MARTECH

LUMENAD ANNOUNCES THE RELEASE OF ADVERTISING INTELLIGENCE SOFTWARE FOR DIGITAL MARKETERS

Lumenad | April 15, 2021

news image

Lumenad, a leading provider of advertisement data organization, standardization, and simulation tools, today announced the release of its flagship Advertising Intelligence software. Marketers who are frustrated by the heavily manual, do-it-yourself nature of advertisement data can use tools that significantly reduce the persistent challenges of ad data variety, volume, and velocity. "We invented Advertisement Intelligence software primarily to help marketers handle their prom...

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AD TECH AND MARTECH

MEDIAGO TO INCLUDE NEW OFFERINGS POWERED BY XANDR

MediaGo, Baidu Global, Xandr | March 11, 2022

news image

On March 10, Baidu Global announced that its AI-integrated marketing platform MediaGo had entered a strategic collaboration with Xandr, a data-enabled technology ad platform. This collaboration will provide access to premium, brand-safe display and native ad inventory from Xandr’s marketplace with video formats on the roadmap. Initially, the offerings will be available via Xandr’s Monetize SSP publishers in the U.S. The relationship will grow and expand over the coming months and wil...

Read More
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AD TECH AND MARTECH

DYNATA EXPANDS PARTNERSHIP WITH GOOGLE, BECOMING CROSS-MEDIA BRAND-LIFT MEASUREMENT PARTNER FOR YOUTUBE

Dynata | August 01, 2022

Dynata, the world's largest first-party data platform for insights, activation and measurement, today expanded its partnership with Google as a third-party brand-lift measurement provider approved to include YouTube as part of a cross-media study. Brands and agencies now can leverage Dynata's advertising solutions to measure advertising effectiveness, optimize media spend and improve marketing ROI on YouTube by analyzing the performance of their YouTube ads compared to TV, print or any o...

Read More
news image

BRAND MARKETING

MIQ'S YOUTUBE AND TV ANALYTICS CAPABILITY OFFICIALLY LANDS IN THE UK

MiQ | May 19, 2022

MiQ, the leading global programmatic media partner, has launched its ground-breaking analytics and measurement capability for cross-channel YouTube and TV campaigns in the UK. The innovative solution bridges the gap between the two channels. By connecting these often-disparate datasets, brands are empowered to reach nearly 100% of their target viewers on YouTube and measure reach deterministically across these channels – all in a cost-efficient and privacy compliant way. As ...

Read More
news image

AD TECH AND MARTECH

LUMENAD ANNOUNCES THE RELEASE OF ADVERTISING INTELLIGENCE SOFTWARE FOR DIGITAL MARKETERS

Lumenad | April 15, 2021

Lumenad, a leading provider of advertisement data organization, standardization, and simulation tools, today announced the release of its flagship Advertising Intelligence software. Marketers who are frustrated by the heavily manual, do-it-yourself nature of advertisement data can use tools that significantly reduce the persistent challenges of ad data variety, volume, and velocity. "We invented Advertisement Intelligence software primarily to help marketers handle their prom...

Read More
news image

AD TECH AND MARTECH

MEDIAGO TO INCLUDE NEW OFFERINGS POWERED BY XANDR

MediaGo, Baidu Global, Xandr | March 11, 2022

On March 10, Baidu Global announced that its AI-integrated marketing platform MediaGo had entered a strategic collaboration with Xandr, a data-enabled technology ad platform. This collaboration will provide access to premium, brand-safe display and native ad inventory from Xandr’s marketplace with video formats on the roadmap. Initially, the offerings will be available via Xandr’s Monetize SSP publishers in the U.S. The relationship will grow and expand over the coming months and wil...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us