KlientBoost

Brand Marketing, Advertiser Platforms

PR Newswire | February 26, 2024

Gupshup, the world's leading Conversation Cloud platform today announced that brands on its platform can now offer AI chatbots for RCS conversations, opening up a whole new advanced and interactive experience for their users. Gupshup's Conversational AI product suite, spanning Auto Bot Builder and ACE LLM, are now using Google Cloud's Vertex AI platform to bring the benefits of Google's large language models (LLMs) to Gupshup's customers globally. The integra...

Ad Tech and Martech

Disney, Viacom | April 15, 2021

In legal settlements that could reshape the children’s app market, Disney, Viacom and 10 advertising technology firms have agreed to remove certain advertising software from children’s apps to address accusations that they violated the privacy of millions of youngsters. The agreements resolve three related class-action cases involving some of the largest ad-tech companies — including Twitter’s MoPub — and some of the most popular children’s apps...

Ad Networks

MeetingPrep.com | December 09, 2020

After two years of improvement and pilot testing, MyersBizNet has dispatched MeetingPrep.com, a media and advertising industry-explicit search engine coordinated to help and advance B2B marketers, educators, diversity professionals and job seekers. The vertical search engine is coordinated with MyersBizNet's industry-driving education, research and workforce development assets MediaVillage, AdvancingDiversity.org and The Myers Report. MeetingPrep vertical industry search is th...

Display Advertising

Ogury | December 15, 2021

Ogury, a global technology leader in mobile advertising anchored in privacy protection, today announced a direct integration with the global advertising technology leader, The Trade Desk. Media buyers can now access Ogury's high-performance, privacy-conscious mobile advertising solution directly through The Trade Desk. In line with an industry-wide development towards Supply Path Optimization, this direct integration will enable agencies to run Programmatic Guaranteed campaign...