Kovert Creative

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Founded in January 2016 by Joseph Assad and Lewis Kay, Kovert Creative is an award-winning marketing, communications and entertainment firm. With creativity at our core, we put startups on the map and keep global powerhouses culturally relevant. For us, it’s not about the size, but the people, passion and purpose behind the project.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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LOCAL MEDIA CONSORTIUM, LOCAL MEDIA ASSOCIATION LAUNCHED "SUPPORT LOCAL NEWS" IN PARTNERSHIP WITH GOOGLE

Local Media Consortium | June 10, 2020

news image

$15 million campaign encourages consumers, businesses and brands to subscribe, donate, advertise. The Local Media Consortium and Local Media Association announced the launch of a major ad campaign, "Support Local News," in partnership with the Goo...

Read More

AD NETWORKS

NBC'S TODAY JOINS THE AD COUNCIL FOR NEW PUBLIC SERVICE AD EMPOWERING GIRLS IN STEM

Ad Council | February 14, 2022

news image

This Sunday before the start of Super Bowl LVI, NBC's TODAY will debut a new television public service ad (PSA) featuring the show's anchors to encourage girls throughout the country to pursue their interests in STEM—science, technology, engineering and math. The spot, a part of the national She Can STEM campaign, was created by ad agency Deloitte Digital in collaboration with the Ad Council, a non-profit and leading producer of social impact campaigns for 80 years, and IF/THEN, an...

Read More

YOUTUBE ACCELERATES ITS TV-SCREEN AD ALTERNATIVES

YouTube | May 11, 2020

news image

YouTube is accelerating its TV-screen ad options. Google’s internal numbers that show sharp growth in consumption on TVs, and there’s been speculation these numbers will remain consistent as COVID-19 keeps consumers at home. ...

Read More

NETFLIX CEO REITERATES ZERO INTEREST IN ADVERTISING BUSINESS THERE IS NOT EASY MONEY THERE

variety | January 21, 2020

news image

Netflix continues to say it has no strategic interest at all in launching a version of its streaming service that includes ads and would rather avoid the privacy pitfalls of collecting consumer data. Chairman and CEO Reed Hastings on Tuesday again shot down the notion of an ad-supported Netflix service, after he was asked on the company’s fourth quarter 2019 earnings interview about advertising by moderator Guggenheim Securities’ Michael Morris. “Google and Facebook and Amazon ...

Read More
news image

LOCAL MEDIA CONSORTIUM, LOCAL MEDIA ASSOCIATION LAUNCHED "SUPPORT LOCAL NEWS" IN PARTNERSHIP WITH GOOGLE

Local Media Consortium | June 10, 2020

$15 million campaign encourages consumers, businesses and brands to subscribe, donate, advertise. The Local Media Consortium and Local Media Association announced the launch of a major ad campaign, "Support Local News," in partnership with the Goo...

Read More
news image

AD NETWORKS

NBC'S TODAY JOINS THE AD COUNCIL FOR NEW PUBLIC SERVICE AD EMPOWERING GIRLS IN STEM

Ad Council | February 14, 2022

This Sunday before the start of Super Bowl LVI, NBC's TODAY will debut a new television public service ad (PSA) featuring the show's anchors to encourage girls throughout the country to pursue their interests in STEM—science, technology, engineering and math. The spot, a part of the national She Can STEM campaign, was created by ad agency Deloitte Digital in collaboration with the Ad Council, a non-profit and leading producer of social impact campaigns for 80 years, and IF/THEN, an...

Read More
news image

YOUTUBE ACCELERATES ITS TV-SCREEN AD ALTERNATIVES

YouTube | May 11, 2020

YouTube is accelerating its TV-screen ad options. Google’s internal numbers that show sharp growth in consumption on TVs, and there’s been speculation these numbers will remain consistent as COVID-19 keeps consumers at home. ...

Read More
news image

NETFLIX CEO REITERATES ZERO INTEREST IN ADVERTISING BUSINESS THERE IS NOT EASY MONEY THERE

variety | January 21, 2020

Netflix continues to say it has no strategic interest at all in launching a version of its streaming service that includes ads and would rather avoid the privacy pitfalls of collecting consumer data. Chairman and CEO Reed Hastings on Tuesday again shot down the notion of an ad-supported Netflix service, after he was asked on the company’s fourth quarter 2019 earnings interview about advertising by moderator Guggenheim Securities’ Michael Morris. “Google and Facebook and Amazon ...

Read More