LaneTerralever

laneterralever.com

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Lane Terralever provides clients with product and service excellence in brand strategy; content strategy including social media and blogging; public relations, including reputation management, media relations and event planning; advertising; interactive marketing; technology services, development and design; media buying and planning strategy, and a team specifically dedicated to multicultural strategy.

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IAS INTRODUCES 'CONTEXT CONTROL', IAS'S SOPHISTICATED NEW SUITE OF BRAND SAFETY & SUITABILITY SOLUTIONS

Integral Ad Science | August 24, 2020

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Integral Ad Science (IAS), the global leader in digital ad verification, today announced the launch of 'Context Control', IAS's sophisticated new suite of brand safety & suitability solutions. The Context Control suite of solutions now incorporates the premiere semantic technology within the verification space to deliver unmatched accuracy and granularity in online content classification. Superior content classification enables a new level of precision and scale for marketers see...

Read More

Ad Networks

VIDY EXPANDS DECENTRALIZED VIDEO AD NETWORK LAUNCHES CRYPTO ASSETS, CALLED VIDYCOIN

Vidy | December 29, 2020

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Vidy, the world's first blockchain-powered decentralized video advertisement network, has launched its own crypto assets, called VidyCoin. Vidy's Founder and CEO, Patrick Colangelo said, "At Vidy, we put the power of your data and earning potential back on your hand. So, users can earn money while watching video and surfing the web, right at home." When users play a video ad, they will be rewarded with VidyCoin, which can be utilized for buying goo...

Read More

Display Advertising, Retargeting

ZOOMD’S ALBERT AI, CREATIVE OPTIMIZATION TECHNOLOGY GENERATES 800% RETURN ON AD SPEND

Zoomd | January 27, 2023

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With creative ad optimization subjected to user biases such as preferences for strong headlines, graphics, colors, etc., Albert AI technology, owned by Zoomd, provides genuine creative optimization based on real-time creative performance across goods, advertising, campaigns, and market segments. Even with the recent development of technologies like Chat GPT-4, ad production is likely to be the last aspect of marketing to gain from AI-powered technology. Due to the subjectivity use...

Read More

Ad Networks

COLLING MEDIA HELPS SOLVE THE ADVERTISING ATTRIBUTION RIDDLE WITH GOOGLE'S NEW ATTRIBUTION BETA PROGRAM

Colling Media | February 16, 2021

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Phoenix-based advertising and marketing firm Colling Media uses Google's recently released Attribution Beta program to help clients assign credit for digital advertising conversions when consumers interact with multiple marketing tactics and channels. Attribution is an attempt to assign credit for various advertising and marketing tactics. Solving this problem can be challenging. For example, a consumer sees an ad on a website, fills out a form on Facebook, hears a radio comme...

Read More
news image

IAS INTRODUCES 'CONTEXT CONTROL', IAS'S SOPHISTICATED NEW SUITE OF BRAND SAFETY & SUITABILITY SOLUTIONS

Integral Ad Science | August 24, 2020

Integral Ad Science (IAS), the global leader in digital ad verification, today announced the launch of 'Context Control', IAS's sophisticated new suite of brand safety & suitability solutions. The Context Control suite of solutions now incorporates the premiere semantic technology within the verification space to deliver unmatched accuracy and granularity in online content classification. Superior content classification enables a new level of precision and scale for marketers see...

Read More
news image

Ad Networks

VIDY EXPANDS DECENTRALIZED VIDEO AD NETWORK LAUNCHES CRYPTO ASSETS, CALLED VIDYCOIN

Vidy | December 29, 2020

Vidy, the world's first blockchain-powered decentralized video advertisement network, has launched its own crypto assets, called VidyCoin. Vidy's Founder and CEO, Patrick Colangelo said, "At Vidy, we put the power of your data and earning potential back on your hand. So, users can earn money while watching video and surfing the web, right at home." When users play a video ad, they will be rewarded with VidyCoin, which can be utilized for buying goo...

Read More
news image

Display Advertising, Retargeting

ZOOMD’S ALBERT AI, CREATIVE OPTIMIZATION TECHNOLOGY GENERATES 800% RETURN ON AD SPEND

Zoomd | January 27, 2023

With creative ad optimization subjected to user biases such as preferences for strong headlines, graphics, colors, etc., Albert AI technology, owned by Zoomd, provides genuine creative optimization based on real-time creative performance across goods, advertising, campaigns, and market segments. Even with the recent development of technologies like Chat GPT-4, ad production is likely to be the last aspect of marketing to gain from AI-powered technology. Due to the subjectivity use...

Read More
news image

Ad Networks

COLLING MEDIA HELPS SOLVE THE ADVERTISING ATTRIBUTION RIDDLE WITH GOOGLE'S NEW ATTRIBUTION BETA PROGRAM

Colling Media | February 16, 2021

Phoenix-based advertising and marketing firm Colling Media uses Google's recently released Attribution Beta program to help clients assign credit for digital advertising conversions when consumers interact with multiple marketing tactics and channels. Attribution is an attempt to assign credit for various advertising and marketing tactics. Solving this problem can be challenging. For example, a consumer sees an ad on a website, fills out a form on Facebook, hears a radio comme...

Read More

Resources

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Advertiser Campaign Management, CMO Strategy

Next-gen Sales: Power of Advanced Quote Management Providers

Article

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us