LaneTerralever

Ad Tech and Martech

Walgreens Advertising | February 28, 2022

Today, Walgreens Advertising Group (wag) announced it will be launching new self-serve programmatic and clean-room solutions allowing brand advertisers to run campaigns more openly on their own terms. The new self-serve programmatic solution will offer the ability to target consumers by applying audiences based on Walgreens first-party data to campaigns run on each advertiser’s preferred demand-side platform (DSP). We’re excited to bring our advertising c...

Display Advertising

Adsonica | September 30, 2021

Adsonica, the leading audio display advertising solution, announced the availability of self-service audio display ads for small- to medium-sized radio stations using the Envisionwise station marketing platform. Adsonica ads are created using the Adsonica Studio web application that combines audio and image in a single image file, without video, coding, or multiple file management. "I'm very excited to be working with Envisionwise to bring the storyt...

webintravel | January 15, 2020

A commission version of the same solution, known as ‘Pay On The Stay’, has been used by many hotels for some time. Offered as a direct bookings alternative to a hotel’s distribution deals with online travel agencies (OTAs), the digital marketing solution delivers “highly personalised advertising to consumers across multiple devices and digital channels such as Facebook and Instagram, video, display ads, and search,” said the company in a statement. The targeted ads ...

Ad Networks

Stagwell | December 18, 2021

Stagwell Inc. (NASDAQ: STGW) and Stagwell Media Network today announced a strategic partnership with leading out-of-home (OOH) media specialist Talon to accelerate global growth in OOH advertising. Talon joins Stagwell's network to expand their collective global presence in offering smarter, data-driven, and creative-led OOH planning, buying, and proprietary technologies to advertisers. With the outdoor movement returning to pre-pandemic levels, the global OOH market is reboun...