LaneTerralever

laneterralever.com

Lane Terralever provides clients with product and service excellence in brand strategy; content strategy including social media and blogging; public relations, including reputation management, media relations and event planning; advertising; interactive marketing; technology services, development and design; media buying and planning strategy, and a team specifically dedicated to multicultural strategy.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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ADVERTISER PLATFORMS

DMS ANNOUNCES THE ACQUISITION OF TRAVERSE DATA, INC. & ENHANCEMENTS TO ITS DATA PROGRAM & TECHNOLOGY STACK

Digital Media Solutions | May 16, 2022

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Digital Media Solutions, Inc. a leading provider of data-driven, technology-enabled digital performance advertising solutions connecting consumers and advertisers, announced the acquisition of Traverse Data, Inc. Traverse Data leverages the power of data and technology to generate new customers for advertisers and incremental revenue for publishers, via a commercialized audience activation, re-engagement and retargeting platform. Traverse Data helps advertisers identify new audien...

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BRAND MARKETING

NATIONAL ADVERTISING DIVISION FINDS NIANTIC'S CHARITABLE DONATION CLAIMS SUPPORTED

National Advertising Division | March 01, 2022

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The National Advertising Division (NAD) of BBB National Programs determined that Niantic, Inc. was able to support claims pledging charitable donations to "Black gaming" as well as social and racial justice organizations. Niantic, a software development company, claimed on its website: We'll be donating Niantic proceeds from Pokémon GO Fest 2020 ticket sales, committing a minimum of $5 million. Half of the proceeds donated will be...

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ADVERTISER CAMPAIGN MANAGEMENT

TIKTOK INTRODUCES TIKTOK PULSE AHEAD OF NEWFRONTS

TikTok | May 06, 2022

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TikTok, a short video platform, introduces TikTok Pulse for advertisers, offering premium positioning to the brands in the 'For you' section. TikTok has been a real help for brands to participate in and capitalize on gen Z trends. Advertisers get the opportunity to be creative on the platform and engage with much diverse audience. TikTok has announced TikTok Pulse ahead of its 2022 IAB NewFronts presentation. A new contextual advertising solution assures bus...

Read More

MOBILE ADVERTISING

THE TRADE DESK LAUNCHES NEW ADVERTISING PARTNERSHIP WITH XIAOMI

The Trade Desk | October 23, 2021

news image

Global advertising technology leader, The Trade Desk today announced a first-of-its-kind global partnership with Xiaomi, the world’s second-largest smartphone maker, that allows advertisers to access Xiaomi’s global audience through its mobile ad offerings directly via The Trade Desk platform. The Trade Desk’s direct integration with Xiaomi makes this an industry-leading development for brands that want to unleash the potential of the open internet. Through this ...

Read More
news image

ADVERTISER PLATFORMS

DMS ANNOUNCES THE ACQUISITION OF TRAVERSE DATA, INC. & ENHANCEMENTS TO ITS DATA PROGRAM & TECHNOLOGY STACK

Digital Media Solutions | May 16, 2022

Digital Media Solutions, Inc. a leading provider of data-driven, technology-enabled digital performance advertising solutions connecting consumers and advertisers, announced the acquisition of Traverse Data, Inc. Traverse Data leverages the power of data and technology to generate new customers for advertisers and incremental revenue for publishers, via a commercialized audience activation, re-engagement and retargeting platform. Traverse Data helps advertisers identify new audien...

Read More
news image

BRAND MARKETING

NATIONAL ADVERTISING DIVISION FINDS NIANTIC'S CHARITABLE DONATION CLAIMS SUPPORTED

National Advertising Division | March 01, 2022

The National Advertising Division (NAD) of BBB National Programs determined that Niantic, Inc. was able to support claims pledging charitable donations to "Black gaming" as well as social and racial justice organizations. Niantic, a software development company, claimed on its website: We'll be donating Niantic proceeds from Pokémon GO Fest 2020 ticket sales, committing a minimum of $5 million. Half of the proceeds donated will be...

Read More
news image

ADVERTISER CAMPAIGN MANAGEMENT

TIKTOK INTRODUCES TIKTOK PULSE AHEAD OF NEWFRONTS

TikTok | May 06, 2022

TikTok, a short video platform, introduces TikTok Pulse for advertisers, offering premium positioning to the brands in the 'For you' section. TikTok has been a real help for brands to participate in and capitalize on gen Z trends. Advertisers get the opportunity to be creative on the platform and engage with much diverse audience. TikTok has announced TikTok Pulse ahead of its 2022 IAB NewFronts presentation. A new contextual advertising solution assures bus...

Read More
news image

MOBILE ADVERTISING

THE TRADE DESK LAUNCHES NEW ADVERTISING PARTNERSHIP WITH XIAOMI

The Trade Desk | October 23, 2021

Global advertising technology leader, The Trade Desk today announced a first-of-its-kind global partnership with Xiaomi, the world’s second-largest smartphone maker, that allows advertisers to access Xiaomi’s global audience through its mobile ad offerings directly via The Trade Desk platform. The Trade Desk’s direct integration with Xiaomi makes this an industry-leading development for brands that want to unleash the potential of the open internet. Through this ...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us