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ADVERTISER PLATFORMS

MEASURED FACEBOOK SOLUTION REVEALS MEDIA INCREMENTALITY WHILE PLATFORM ATTRIBUTION IS HINDERED BY APPLE

MEASURED | October 13, 2021

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As advertising platforms grapple with the measurement fallout of increasing restrictions on data and tracking, Measured has launched the industry’s first end-to-end incrementality measurement and reporting solution for Facebook in a post-iOS 14.5 world. Facebook recently indicated that the platform’s measurement and reporting systems are suffering accuracy issues related to updates in recent versions of Apple’s iOS. Facebook believes that “real world conver...

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ADVERTISER PLATFORMS

KEVEL’S APIS HELP LAUNCH EVERLI’S RETAIL MEDIA AD PLATFORM

Kevel, Everli | July 08, 2022

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Kevel (https://kevel.com), a leading API infrastructure platform used to build custom ad platforms, announces a new partnership with Everli, Europe's leading marketplace for online grocery shopping. Kevel’s ad-serving APIs will enable Everli to launch sponsored product offerings before rolling out additional ad placements in the future. After securing €85.2 million in Series C investment last year, Everli committed to building out their retail media strategy. By int...

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TARGETABLE, A VIRTUAL AD AGENCY THAT AUTOMATES LOCAL ADVERTISING ACKNOWLEDGED AS ONE OF THE FASTEST GROWING STARTUPS IN SAN DIEGO

Targetable | May 29, 2020

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Targetable, a virtual ad agency, announced that it has been included on the prestigious "Cool Companies" list for 2020 by Connect w/ San Diego Venture Group. Targetable is the world's first virtual ad agency for retail. Read More

AD TECH AND MARTECH

MEDIAVINE MINORITY-OWNED SITES SEE SIGNIFICANT UPTICK IN PROGRAMMATIC AD SALES VIA NEW PARTNERSHIP WITH COLOSSUS SSP

Mediavine | November 16, 2021

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Mediavine, the largest exclusive full-service ad management firm in the U.S., has partnered with Colossus SSP to increase diversity in programmatic ad spend across Mediavine's minority-owned inventory from its network of 8,300+ independent publishers. Colossus SSP is operating on the Mediavine Exchange, the company's proprietary server-to-server (S2S) technology. Since onboarding in July, Colossus SSP has quickly jumped into the top ten Mediavine monetization partners, and ranks the high...

Read More
news image

ADVERTISER PLATFORMS

MEASURED FACEBOOK SOLUTION REVEALS MEDIA INCREMENTALITY WHILE PLATFORM ATTRIBUTION IS HINDERED BY APPLE

MEASURED | October 13, 2021

As advertising platforms grapple with the measurement fallout of increasing restrictions on data and tracking, Measured has launched the industry’s first end-to-end incrementality measurement and reporting solution for Facebook in a post-iOS 14.5 world. Facebook recently indicated that the platform’s measurement and reporting systems are suffering accuracy issues related to updates in recent versions of Apple’s iOS. Facebook believes that “real world conver...

Read More
news image

ADVERTISER PLATFORMS

KEVEL’S APIS HELP LAUNCH EVERLI’S RETAIL MEDIA AD PLATFORM

Kevel, Everli | July 08, 2022

Kevel (https://kevel.com), a leading API infrastructure platform used to build custom ad platforms, announces a new partnership with Everli, Europe's leading marketplace for online grocery shopping. Kevel’s ad-serving APIs will enable Everli to launch sponsored product offerings before rolling out additional ad placements in the future. After securing €85.2 million in Series C investment last year, Everli committed to building out their retail media strategy. By int...

Read More
news image

TARGETABLE, A VIRTUAL AD AGENCY THAT AUTOMATES LOCAL ADVERTISING ACKNOWLEDGED AS ONE OF THE FASTEST GROWING STARTUPS IN SAN DIEGO

Targetable | May 29, 2020

Targetable, a virtual ad agency, announced that it has been included on the prestigious "Cool Companies" list for 2020 by Connect w/ San Diego Venture Group. Targetable is the world's first virtual ad agency for retail. Read More

news image

AD TECH AND MARTECH

MEDIAVINE MINORITY-OWNED SITES SEE SIGNIFICANT UPTICK IN PROGRAMMATIC AD SALES VIA NEW PARTNERSHIP WITH COLOSSUS SSP

Mediavine | November 16, 2021

Mediavine, the largest exclusive full-service ad management firm in the U.S., has partnered with Colossus SSP to increase diversity in programmatic ad spend across Mediavine's minority-owned inventory from its network of 8,300+ independent publishers. Colossus SSP is operating on the Mediavine Exchange, the company's proprietary server-to-server (S2S) technology. Since onboarding in July, Colossus SSP has quickly jumped into the top ten Mediavine monetization partners, and ranks the high...

Read More