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Advertiser Platforms

ADFORM UK CONTINUES ITS GROWTH WITH FOUR NEW APPOINTMENTS

Adform | September 27, 2022

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Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, announce a significant expansion of its UK team with the appointment of four new team members: Julien Sneeuwjagt – enterprise sales director; Allan Sheriff – global account director; David Lionel – sales account development manager; and Milica Lukic – account director. Adform’s London office has grown to a team of 30 since it was established nea...

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Ad Tech and Martech

ADLOOK & ADELAIDE UNVEIL NEW AU-CPM BUYING MODEL ENABLING ADVERTISERS TO TRANSACT ON ATTENTION METRICS

ExchangeWire | April 13, 2023

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Adlook, a brand growth platform for consumer marketers, is proud to partner with Adelaide, the leader in attention-based media quality measurement, to build a deep learning-powered AU-CPM buying model. By infusing this new pricing model with placement-level media quality scores generated by Adelaide’s AU metric, marketers can optimise toward their attention goals and boost campaign performance at any cost per mille (CPM) level. This partnership makes Adlook the first deman...

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LOCAL MEDIA CONSORTIUM, LOCAL MEDIA ASSOCIATION LAUNCHED "SUPPORT LOCAL NEWS" IN PARTNERSHIP WITH GOOGLE

Local Media Consortium | June 10, 2020

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$15 million campaign encourages consumers, businesses and brands to subscribe, donate, advertise. The Local Media Consortium and Local Media Association announced the launch of a major ad campaign, "Support Local News," in partnership with the Goo...

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YOUTUBE UPDATES: MID-ROLL ADS EDITOR AND NOTIFICATION ANALYTICS

searchenginejournal | March 04, 2020

news image

YouTube recently launched several new features that give creators access to more data, as well as more control over ads. Some of these launched months ago, but they flew under the radar for many creators. YouTube’s own Creator Insider channel just uploaded a video today to remind people about these updates. All YouTube creators now have access to a new set of data which can help ensure bell notifications are being sent without error. With notification analytics, creators can see how many o...

Read More
news image

Advertiser Platforms

ADFORM UK CONTINUES ITS GROWTH WITH FOUR NEW APPOINTMENTS

Adform | September 27, 2022

Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, announce a significant expansion of its UK team with the appointment of four new team members: Julien Sneeuwjagt – enterprise sales director; Allan Sheriff – global account director; David Lionel – sales account development manager; and Milica Lukic – account director. Adform’s London office has grown to a team of 30 since it was established nea...

Read More
news image

Ad Tech and Martech

ADLOOK & ADELAIDE UNVEIL NEW AU-CPM BUYING MODEL ENABLING ADVERTISERS TO TRANSACT ON ATTENTION METRICS

ExchangeWire | April 13, 2023

Adlook, a brand growth platform for consumer marketers, is proud to partner with Adelaide, the leader in attention-based media quality measurement, to build a deep learning-powered AU-CPM buying model. By infusing this new pricing model with placement-level media quality scores generated by Adelaide’s AU metric, marketers can optimise toward their attention goals and boost campaign performance at any cost per mille (CPM) level. This partnership makes Adlook the first deman...

Read More
news image

LOCAL MEDIA CONSORTIUM, LOCAL MEDIA ASSOCIATION LAUNCHED "SUPPORT LOCAL NEWS" IN PARTNERSHIP WITH GOOGLE

Local Media Consortium | June 10, 2020

$15 million campaign encourages consumers, businesses and brands to subscribe, donate, advertise. The Local Media Consortium and Local Media Association announced the launch of a major ad campaign, "Support Local News," in partnership with the Goo...

Read More
news image

YOUTUBE UPDATES: MID-ROLL ADS EDITOR AND NOTIFICATION ANALYTICS

searchenginejournal | March 04, 2020

YouTube recently launched several new features that give creators access to more data, as well as more control over ads. Some of these launched months ago, but they flew under the radar for many creators. YouTube’s own Creator Insider channel just uploaded a video today to remind people about these updates. All YouTube creators now have access to a new set of data which can help ensure bell notifications are being sent without error. With notification analytics, creators can see how many o...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us