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Ad Networks

META RELIES ON AUTOMATION FOR ITS AD PLATFORM

Meta | March 23, 2022

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On March 22, Goksu Nebol-Perlman, Meta’s VP of Product Marketing, Ads and Business Products, announced that Facebook’s ads platform had new automation and machine learning tools. This new ad service called Meta Advantage brings together automated ad products. Through automation, advertisers can set app-install ad campaigns and create ‘lookalike’ audiences using Meta’s artificial intelligence. These lookalike audiences are based on the internet behavior and other fac...

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Ad Tech and Martech

VECIMA PARTNERS WITH CADENT FOR DYNAMIC AD INSERTION FOR VIDEO SERVICE PROVIDERS

Business Wire | April 19, 2023

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Vecima Networks Inc. (TSX: VCM) and Cadent, the largest independent platform for advanced TV advertising, today announced the integration of Vecima’s MediaScaleTM Streaming solution with Cadent Aperture Platform to power the next generation of multichannel video programming distributor (MVPD) and vMVPD advertising services. Leveraging the integration of Vecima’s MediaScaleTM Streaming solution and the Aperture Platform, service providers will now be able to protect e...

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RIDESHARE ADVERTISING BILLS HEAD TO COMMITTEE THIS WEEK

floridapolitics | January 27, 2020

news image

Proposed legislation that would allow transportation network companies like Uber and Lyft to begin placing digital advertising boards on top of vehicles is slated for its first committee hearing this week. A similar bill in the Senate (SB 1352) heads to its first committee Monday. The House Transportation and Infrastructure Subcommittee will hear Rep. Bob Rommel‘s bill Tuesday at noon. While the bill would affect companies like Uber and Lyft by allowing them to incorporate advertising into...

Read More

Ad Networks

INSTACART ANNOUNCES NEW SHOPPABLE VIDEO AND DISPLAY ADVERTISING PRODUCTS, DRIVING INSPIRATION, DISCOVERY AND PURCHASE

Instacart | May 30, 2022

news image

Instacart today announced two new advertising solutions that bring together the best of inspirational storytelling and action: shoppable video ads and enhanced shoppable display ads. These new formats expand Instacart's ad product suite with inspiring experiences to give brands a more immersive way to storytell, engage and drive sales. Shoppable video and shoppable display enable CPG brands to shorten the user journey from awareness and product discovery directly to purchase – all with...

Read More
news image

Ad Networks

META RELIES ON AUTOMATION FOR ITS AD PLATFORM

Meta | March 23, 2022

On March 22, Goksu Nebol-Perlman, Meta’s VP of Product Marketing, Ads and Business Products, announced that Facebook’s ads platform had new automation and machine learning tools. This new ad service called Meta Advantage brings together automated ad products. Through automation, advertisers can set app-install ad campaigns and create ‘lookalike’ audiences using Meta’s artificial intelligence. These lookalike audiences are based on the internet behavior and other fac...

Read More
news image

Ad Tech and Martech

VECIMA PARTNERS WITH CADENT FOR DYNAMIC AD INSERTION FOR VIDEO SERVICE PROVIDERS

Business Wire | April 19, 2023

Vecima Networks Inc. (TSX: VCM) and Cadent, the largest independent platform for advanced TV advertising, today announced the integration of Vecima’s MediaScaleTM Streaming solution with Cadent Aperture Platform to power the next generation of multichannel video programming distributor (MVPD) and vMVPD advertising services. Leveraging the integration of Vecima’s MediaScaleTM Streaming solution and the Aperture Platform, service providers will now be able to protect e...

Read More
news image

RIDESHARE ADVERTISING BILLS HEAD TO COMMITTEE THIS WEEK

floridapolitics | January 27, 2020

Proposed legislation that would allow transportation network companies like Uber and Lyft to begin placing digital advertising boards on top of vehicles is slated for its first committee hearing this week. A similar bill in the Senate (SB 1352) heads to its first committee Monday. The House Transportation and Infrastructure Subcommittee will hear Rep. Bob Rommel‘s bill Tuesday at noon. While the bill would affect companies like Uber and Lyft by allowing them to incorporate advertising into...

Read More
news image

Ad Networks

INSTACART ANNOUNCES NEW SHOPPABLE VIDEO AND DISPLAY ADVERTISING PRODUCTS, DRIVING INSPIRATION, DISCOVERY AND PURCHASE

Instacart | May 30, 2022

Instacart today announced two new advertising solutions that bring together the best of inspirational storytelling and action: shoppable video ads and enhanced shoppable display ads. These new formats expand Instacart's ad product suite with inspiring experiences to give brands a more immersive way to storytell, engage and drive sales. Shoppable video and shoppable display enable CPG brands to shorten the user journey from awareness and product discovery directly to purchase – all with...

Read More

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C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us