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LeadMD

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LeadMD is the #1 performance marketing consultancy that leverages best-in-class technology to make your vision actionable and your outcomes measurable. Breaking down the typical siloes of technology and strategy, LeadMD collaborates with clients to increase revenues, align teams and engage ideal customers. We’ve helped more than 3,500 high-growth companies succeed by building revenue engines that scale on top of marketing and sales platforms like Marketo , Adobe, Salesforce.com and dozens of others.

C-Suite On Deck

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Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an acc

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Events

Related News

DRIFT, CONVERSATIONAL MARKETING AND SALES GIANT, SELECTS LEADMD AS FIRST CERTIFIED ENTERPRISE AGENCY PARTNER

LeadMD | September 27, 2018

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LeadMD, the world’s leading Modern Marketing Firm, today announces its partnership with Drift, the leading conversational marketing and sales platform. By entering into this relationship, LeadMD will be tapping into Drift’s extensive functionality to empower and extend its existing sales and marketing offerings, including buyer journey mapping, account and buyer personas and sales playbooks. As a result, LeadMD customers will experience the benefits of increased buyer conversion and ...

Read More

LEADMD CLOSES 2018 STRONG; WINS TOP AGENCY HONORS & NAMED MARKETO PLATINUM PARTNER

LeadMD | March 11, 2019

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LeadMD, the leading modern marketing firm, today announces it is wrapping up another high-growth year by being named a Marketo, an Adobe company platinum service partner. The company also celebrates a handpicked hire for its leadership team. Kate Stephensen Rogers was recently chosen to serve as LeadMD’s VP of people, a crucial role, tailored perfectly for her, based on her prior experience nurturing talent and leading teams. On the heels of the recent Marketo acquisition by Adobe last yea...

Read More

ACCOUNT-BASED ORCHESTRATION IN ACTION: LEADMD NAMED BIZIBLE PLATINUM PARTNER

LeadMD | January 17, 2017

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LeadMD, the leading marketing operations agency specializing in empowering revenue growth powered by sales and marketing technology, today announced a new core partnership with Bizible, a provider of marketing performance management software. LeadMD becomes Bizible’s first Platinum Partner, and will enable marketers to drive revenue impact and accelerate growth using the powerful Bizible solution.Bizible software is setup to reflect marketing touchpoints in terms of budget investment and i...

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U.S. CENSUS BUREAU UNVEILS 2020 CENSUS ADVERTISING AND OUTREACH CAMPAIGN

ksby | January 14, 2020

news image

The U.S. Census kicked off its 2020 campaign Tuesday by unveiling several of its 1,000 advertisements. The campaign will appear on billboards, television, radio, magazines, social media and other outlets. The ads were revealed at a theater in Washington, D.C. Most of us across the country can start filling out the U.S. Census in March either online, by phone or on paper. Officials say it's important to submit confidential information to the census because government leaders use the informati...

Read More
news image

DRIFT, CONVERSATIONAL MARKETING AND SALES GIANT, SELECTS LEADMD AS FIRST CERTIFIED ENTERPRISE AGENCY PARTNER

LeadMD | September 27, 2018

LeadMD, the world’s leading Modern Marketing Firm, today announces its partnership with Drift, the leading conversational marketing and sales platform. By entering into this relationship, LeadMD will be tapping into Drift’s extensive functionality to empower and extend its existing sales and marketing offerings, including buyer journey mapping, account and buyer personas and sales playbooks. As a result, LeadMD customers will experience the benefits of increased buyer conversion and ...

Read More
news image

LEADMD CLOSES 2018 STRONG; WINS TOP AGENCY HONORS & NAMED MARKETO PLATINUM PARTNER

LeadMD | March 11, 2019

LeadMD, the leading modern marketing firm, today announces it is wrapping up another high-growth year by being named a Marketo, an Adobe company platinum service partner. The company also celebrates a handpicked hire for its leadership team. Kate Stephensen Rogers was recently chosen to serve as LeadMD’s VP of people, a crucial role, tailored perfectly for her, based on her prior experience nurturing talent and leading teams. On the heels of the recent Marketo acquisition by Adobe last yea...

Read More
news image

ACCOUNT-BASED ORCHESTRATION IN ACTION: LEADMD NAMED BIZIBLE PLATINUM PARTNER

LeadMD | January 17, 2017

LeadMD, the leading marketing operations agency specializing in empowering revenue growth powered by sales and marketing technology, today announced a new core partnership with Bizible, a provider of marketing performance management software. LeadMD becomes Bizible’s first Platinum Partner, and will enable marketers to drive revenue impact and accelerate growth using the powerful Bizible solution.Bizible software is setup to reflect marketing touchpoints in terms of budget investment and i...

Read More
news image

U.S. CENSUS BUREAU UNVEILS 2020 CENSUS ADVERTISING AND OUTREACH CAMPAIGN

ksby | January 14, 2020

The U.S. Census kicked off its 2020 campaign Tuesday by unveiling several of its 1,000 advertisements. The campaign will appear on billboards, television, radio, magazines, social media and other outlets. The ads were revealed at a theater in Washington, D.C. Most of us across the country can start filling out the U.S. Census in March either online, by phone or on paper. Officials say it's important to submit confidential information to the census because government leaders use the informati...

Read More

Resources

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We’ve Solved the Mystery of Sales and Marketing Alignment, Finally

Article

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How Does Sales and Marketing Alignment Impact Sales Enablement?

Article

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How to Conduct a Go-To-Market Strategy Workshop

Article

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Ad Networks

Multimedia Content: The Key for B2B Brand Marketing

Article

resource image

We’ve Solved the Mystery of Sales and Marketing Alignment, Finally

Article

resource image

How Does Sales and Marketing Alignment Impact Sales Enablement?

Article

resource image

How to Conduct a Go-To-Market Strategy Workshop

Article

resource image

Ad Networks

Multimedia Content: The Key for B2B Brand Marketing

Article

Events

C-Suite On Deck

Responsive image

Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an acc

Read More