LEAP Digital Agency

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LEAP is a full-service digital agency that makes brands easy-to-find and hard-to-ignore. Believing that successful brands in the digital age must market less and matter more, LEAP integrates brands not just across different platforms but into people’s lives. LEAP offers a full range of digital services including Research + Analytics,

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GOMARKETING INC. LAUNCHES NEW IN-HOUSE CONTENT CREATION TEAM

GoMarketing Inc. | January 19, 2021

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Its an obvious fact that digital content creation has become another paradigm for organizations to stand out enough to be noticed of their target audience group at a reasonable expense. It makes even more purpose behind GoMarketing Inc. to launch a new in-house content creation group explicitly for home service organizations. Without viable content, home administrations organizations can't expect to grow their foothold in the competitive market. "Each year, more and more ...

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BRAND MARKETING

IAS AND MEDIAOCEAN PARTNER TO TRANSFORM CAMPAIGN MANAGEMENT

IAS | December 09, 2021

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Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced an advanced integration with Mediaocean, providing a new level of automated campaign management. Now media buyers and planners can seamlessly set up, launch, and adjust their digital campaigns within Mediaocean buyer workflow (Prisma) and automatically populate this information within IAS Signal. Initially available to select advertisers, this enhanced integration will launch globally in early 2022.
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NEUSTAR PARTNERS WITH INFOSUM TO PAVE THE WAY FOR THE PRIVACY-FIRST ADVERTISING FUTURE

TransUnion, Neustar, InfoSum | August 26, 2022

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Neustar, Inc., a TransUnion company, today announced the availability of Neustar Unified Identity - its leading suite of identity resolution and data capabilities – in the InfoSum Data Clean Room. This multi-party identity management and data collaboration solution makes privacy-enhanced audience creation and data enrichment a reality for partners across the brand, agency, and publisher world. Clients can now connect and share their offline and online customer data - in a se...

Read More

AMAZON SPONSORED PRODUCT ADS ARE RISING IN PRICE, NEW REPORT SAYS

searchenginejournal | February 29, 2020

news image

Prices for Sponsored Product ads, Amazon’s most popular ad product, are continuing to go up according to a new report. The report from eMarketer contains data from multiple firms that manage clients who buy Amazon ads. Merkle reports that, among its clients in North America that have been spending on Amazon for at least a year, Q4 2019 spending on Sponsored Product ads was up 63%. Data from Tinuiti shows that spending on Amazon sponsored product ads was up 30% among its clients during the ...

Read More
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AD NETWORKS

GOMARKETING INC. LAUNCHES NEW IN-HOUSE CONTENT CREATION TEAM

GoMarketing Inc. | January 19, 2021

Its an obvious fact that digital content creation has become another paradigm for organizations to stand out enough to be noticed of their target audience group at a reasonable expense. It makes even more purpose behind GoMarketing Inc. to launch a new in-house content creation group explicitly for home service organizations. Without viable content, home administrations organizations can't expect to grow their foothold in the competitive market. "Each year, more and more ...

Read More
news image

BRAND MARKETING

IAS AND MEDIAOCEAN PARTNER TO TRANSFORM CAMPAIGN MANAGEMENT

IAS | December 09, 2021

Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced an advanced integration with Mediaocean, providing a new level of automated campaign management. Now media buyers and planners can seamlessly set up, launch, and adjust their digital campaigns within Mediaocean buyer workflow (Prisma) and automatically populate this information within IAS Signal. Initially available to select advertisers, this enhanced integration will launch globally in early 2022.
Read More

news image

AD NETWORKS

NEUSTAR PARTNERS WITH INFOSUM TO PAVE THE WAY FOR THE PRIVACY-FIRST ADVERTISING FUTURE

TransUnion, Neustar, InfoSum | August 26, 2022

Neustar, Inc., a TransUnion company, today announced the availability of Neustar Unified Identity - its leading suite of identity resolution and data capabilities – in the InfoSum Data Clean Room. This multi-party identity management and data collaboration solution makes privacy-enhanced audience creation and data enrichment a reality for partners across the brand, agency, and publisher world. Clients can now connect and share their offline and online customer data - in a se...

Read More
news image

AMAZON SPONSORED PRODUCT ADS ARE RISING IN PRICE, NEW REPORT SAYS

searchenginejournal | February 29, 2020

Prices for Sponsored Product ads, Amazon’s most popular ad product, are continuing to go up according to a new report. The report from eMarketer contains data from multiple firms that manage clients who buy Amazon ads. Merkle reports that, among its clients in North America that have been spending on Amazon for at least a year, Q4 2019 spending on Sponsored Product ads was up 63%. Data from Tinuiti shows that spending on Amazon sponsored product ads was up 30% among its clients during the ...

Read More