Lexis Agency

lexisagency.com

At Lexis, we help our clients change the conversation. Whether it’s launching a category-defining new product, stealing market share or simply socking it to the competition, we provide award-winning creative communications support for businesses who want to shake things up. Founded in 1992, Lexis is part of the Next15 Communications Group and specialises in Consumer, Corporate and B2B PR, Social Media and Live Experiences. Our consultants, comprised of specialists from in-house and agency backgrounds, work together in integrated teams to deliver award-winning campaigns and outstanding effectiveness.

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VIAMEDIA PROMOTES JIM LOUGHRAN TO SVP OF CONVERGENT VIDEO PARTNERSHIPS, HEADING ITS PATENTED QTT™ DIVISION

Viamedia | June 03, 2022

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Viamedia, the leading fully-integrated independent cross-media local advertising company, today announced Jim Loughran has been promoted to senior vice president of convergent video partnerships, overseeing the company’s cloud-based advertising solution that brings the digital and linear television worlds together. He will be responsible for QTT™’s overall business, product, communications and marketing strategy. “Since joining Viamedia, Jim h...

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SNAP TESTING PLACING SNAP ADS OUTSIDE OF SNAPCHAT BUT ARE ADVERTISERS INTERESTED?

bizjournals | March 04, 2020

news image

Snap Inc. has started testing its Snap Audience Network an initiative that places the vertical ads created for Snapchat to appear on other apps as well. The Silicon Beach ephemeral messaging app is trying out its Audience Network with select brands, Business Insider reported. The question remains, though, whether advertisers are interested in the program, as Snap (NYSE: SNAP) isn't sharing with them where their ads will be placed, according to the report. Moreover, growing concerns over cons...

Read More

PROGRAMMATIC ADVERTISING

TEADS ANNOUNCES STRATEGIC DATA PARTNERSHIP WITH ACXIOM

Teads, Acxiom | October 01, 2021

news image

Teads, the global media platform, today announced the launch of a new global partnership with Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences. The new partnership will provide comprehensive, addressable solutions while putting privacy first. Acxiom’s data will be easily accessible through Teads’ proprietary self-serve platform, Teads Ad Manager (TAM). This data ingestion will simplify ...

Read More

YOUTUBE WILL NOW LET CREATORS SELL ADS TO BRANDS

digitalinformationworld | March 02, 2020

news image

YouTube creator community is most concerned about ‘demonetization’ and now to make things feasible, YouTube is working on a new program that will allow creators to directly sell the ads to brands they work with. The program comes with limitations as it allows creators to work only with brands they have already established a relationship, as per Tom Leung, director of product management at YouTube. Leung acknowledged that many people will be interested in knowing more about it but the...

Read More
news image

AD TECH AND MARTECH

VIAMEDIA PROMOTES JIM LOUGHRAN TO SVP OF CONVERGENT VIDEO PARTNERSHIPS, HEADING ITS PATENTED QTT™ DIVISION

Viamedia | June 03, 2022

Viamedia, the leading fully-integrated independent cross-media local advertising company, today announced Jim Loughran has been promoted to senior vice president of convergent video partnerships, overseeing the company’s cloud-based advertising solution that brings the digital and linear television worlds together. He will be responsible for QTT™’s overall business, product, communications and marketing strategy. “Since joining Viamedia, Jim h...

Read More
news image

SNAP TESTING PLACING SNAP ADS OUTSIDE OF SNAPCHAT BUT ARE ADVERTISERS INTERESTED?

bizjournals | March 04, 2020

Snap Inc. has started testing its Snap Audience Network an initiative that places the vertical ads created for Snapchat to appear on other apps as well. The Silicon Beach ephemeral messaging app is trying out its Audience Network with select brands, Business Insider reported. The question remains, though, whether advertisers are interested in the program, as Snap (NYSE: SNAP) isn't sharing with them where their ads will be placed, according to the report. Moreover, growing concerns over cons...

Read More
news image

PROGRAMMATIC ADVERTISING

TEADS ANNOUNCES STRATEGIC DATA PARTNERSHIP WITH ACXIOM

Teads, Acxiom | October 01, 2021

Teads, the global media platform, today announced the launch of a new global partnership with Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences. The new partnership will provide comprehensive, addressable solutions while putting privacy first. Acxiom’s data will be easily accessible through Teads’ proprietary self-serve platform, Teads Ad Manager (TAM). This data ingestion will simplify ...

Read More
news image

YOUTUBE WILL NOW LET CREATORS SELL ADS TO BRANDS

digitalinformationworld | March 02, 2020

YouTube creator community is most concerned about ‘demonetization’ and now to make things feasible, YouTube is working on a new program that will allow creators to directly sell the ads to brands they work with. The program comes with limitations as it allows creators to work only with brands they have already established a relationship, as per Tom Leung, director of product management at YouTube. Leung acknowledged that many people will be interested in knowing more about it but the...

Read More

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Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us