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AD TECH AND MARTECH

Viant | September 13, 2022

Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company, today announced the results of their Total Economic Impact™(TEI) Study conducted by Forrester Consulting. Results revealed that a composite brand – based on data from four Viant customers, demonstrated a 143% return on investment over three years when consolidating ad spend on Viant’s Adelphic DSP. Viant commissioned Forrester Consulting to conduct a Total Economic Impact&tr...

ADVERTISER CAMPAIGN MANAGEMENT

Windstream | November 17, 2022

Kinetic launched its “Locally Sourced Soul” initiative as part of its ongoing commitment to “High Speed for Here” in the communities where it provides broadband. Locally Sourced Soul is a partnership between Kinetic and local photographers within its 18-state footprint to create beautiful, authentic images that capture the heart and soul of their region. The images will be used in ongoing local communications and advertising campaigns, including mailers, social media, in ...

SOCIAL MEDIA ADVERTISING

Diginius | April 28, 2022

Diginius, a London-based SaaS technology company specialising in digital marketing and e-commerce solutions, today announced that it has been named Microsoft Advertising Global Channel Partner of the Year 2022. This distinguished accolade, which recognises excellence across the board as a Microsoft partner at a global level, builds on the title of Microsoft Europe Channel Partner of the Year 2021 awarded to Diginius earlier this year. Contributing to this recognitio...

ADVERTISER PLATFORMS

Ad Age | June 14, 2022

Ad Age’s editor-in-chief Dan Peres has been named the president of Ad Age. Peres joined Ad Age in July 2020 as the editor-in-chief and has climbed the ranks swiftly since then. He was also named associate publisher in October 2021 and handled editorial operations, sales, marketing and events. His new role as the president will include strategic growth planning for Ad Age. Ad Age has become a digital-first news organization, and its audience base has grown exponentially. In a...