Limitless Creative Co.

Advertiser Platforms

DYNATA | December 14, 2021

Dynata, the world's largest first-party data platform for insights, activation and measurement, today announced it has acquired 0ptimus Analytics, an artificial intelligence (AI) and machine learning (ML) data science and technology company whose proprietary platform connects, models and transforms insights into activation at scale in real time. The acquisition of 0ptimus makes Dynata's first-party data immediately more actionable, connecting it with trusted second- and third-party data ...

broadcastingcable | April 07, 2020

At a Glance: Video Advertising Bureau has released a new report telling marketers on Advertising during Crisis. The report notes that time spent watching television is up 17% for all pe...

warc | February 28, 2020

NBCUniversal has launched a new streaming advertising business that is designed to facilitate access to its local TV network on behalf of local and regional connected TV (CTV) and over-the-top (OTT) advertisers. Called NBC Spot On, the new venture is said to provide local advertisers with “unfettered access to brand-safe long-form premium inventory that is fully owned or directly purchased”. A company announcement further stated that NBC Spot On has the means to activate complex CTV/...

Mobile Advertising

Snapchat | April 26, 2021

Advertisers are increasing their spending on Snap as the world reopens. Snap reported US$770 million in Q1 revenue on Thursday, a 66% growth year on year, as the number of advertisers it deals with nearly doubled. Snap's ad business is expanding in all ways. Direct response ads currently account for more than half of the platform's revenue. Snap, on the other hand, tripled the number of upfront commitments it got from brands this year compared to 2020....