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Nielsen | May 23, 2022
Nielsen's monthly total TV viewing snapshot, The Guage, reported April as another month of high records for streaming. Streaming captured 30.4% of full TV viewing and surpassed its previous record of 29.7% set in March 2022. While overall TV viewership fell by 2.1% in March, streaming volume remained nearly unchanged, helping to boost its share by over 0.6%.
Even though Netflix said it lost 200,000 subscribers in the first quarter, which sent its shares into a tailspin, its sh...
Fix Network World | January 14, 2020
Fix Network World announces the appointment of Carl Brabander, former Vice President of Marketing to the new senior role of Head of Global Franchise Development, effective January 1, 2019. Carl joined Fix Auto Canada as Vice President of Marketing in 2014 and has since led global marketing, advertising and brand strategies that have helped establish and grow Fix Network World’s brands worldwide. As Head of Global Franchise Development, Carl will be responsible for working in close collabor...
EV Safe Charge | June 15, 2022
On June 14, EV Safe Charge, a leading provider of flexible electric vehicle (EV) charging technology, unveiled ZiGGY™, its mobile EV charging robot. This robot will bring EV charging to parking facilities, shopping and entertainment centers, fleet operators, hotels, and property owners. It is a cost-effective charging solution that overcomes the limitations of stationary EV chargers that need costly electrical infrastructure. Interestingly, ZiGGY also has a digital ad server that can gener...
Adorama | November 04, 2020
With holiday shopping starting early and mostly online, Adorama recognized the opportunity to drive ecommerce sales by testing TV advertising. Today, they announced the launch of a holiday campaign, “Creative Ones.” Adorama tapped Marketing Architects to access Rapid Response TV, an offering that brought them from concept, to pretesting, to production, to market in just one month. The campaign celebrates creators and invites them to visit Adorama.com for a “Holiday Deal of the ...
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