Live Marketing

livemarketing.com

We develop and deliver trade show and event engagement strategies (live + digital). For 40 years, Live Marketing has produced experiences that create consistent, dramatic and award-winning results for our clients from start-ups to flagship brands in all verticals. We develop standout creative and deliver flawless execution for B2B clients of all industries technology, healthcare, education, food and beverage, financial services, and beyond. From trade shows, meetings, digital campaigns, corporate summits, and events of all sizes, we get you more engaged contacts, broader awareness, and better business results.

C-Suite On Deck

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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Related News

YOUTUBE WILL NOW LET CREATORS SELL ADS TO BRANDS

digitalinformationworld | March 02, 2020

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YouTube creator community is most concerned about ‘demonetization’ and now to make things feasible, YouTube is working on a new program that will allow creators to directly sell the ads to brands they work with. The program comes with limitations as it allows creators to work only with brands they have already established a relationship, as per Tom Leung, director of product management at YouTube. Leung acknowledged that many people will be interested in knowing more about it but the...

Read More

ADVERTISER CAMPAIGN MANAGEMENT

WPP, ON THE RISE IN Q1, MAKES TRANSFORMATIVE MOVES

WPP | April 27, 2022

news image

The world's largest advertising firm WPP unveiled its strong growth of 6.7% for Q1 2022. WPP has Ogilvy, Grey and GroupM in its portfolio and has reported organic growth of 9.5% across the board with a revenue increase of just above EUR 3bn on Wednesday. According to the corporation, the year has begun strongly, continuing the significant momentum established through 2021. In the first quarter, revenue increased by 6.7 % to £3.1 billion (A$5.4 billion). Revenue rose 6.4 ...

Read More

MERKLE LAUNCHES DIGITAL ADVERTISING SOLUTION FOR RETAILERS TO MONETIZE THEIR CUSTOMER DATA

marketingland | January 20, 2020

news image

This month, performance marketing agency Merkle launched New Stream Media, a service aimed at helping retailers develop and support media programs to monetize their customer data and sell advertising on and off of their own websites. The need. The offering stemmed from the “consistent conversations around data” that Merkle found it was having with its retail clients, which account for roughly a quarter of the agency’s client roster. “We saw a need to help retailers unders...

Read More

COVID-19 ECONOMY: 2020 FORECAST FOR 21 MEDIA CATEGORIES

MediaVillage | April 23, 2020

news image

The Myers Report has issued updated 2020 economic forecasts for 21 advertising categories, plus digital and legacy/linear break-outs for eight of those categories. (Scroll down for 21 category details.) For additional insights on the advertising outlook through 2020 . We project a 20% overall decline in 2020 ad spend, with greater declines in most categories offset by projected 26% increases in online originated video advertising and interactive/OTT/Addressable TV advertising. Not su...

Read More
news image

YOUTUBE WILL NOW LET CREATORS SELL ADS TO BRANDS

digitalinformationworld | March 02, 2020

YouTube creator community is most concerned about ‘demonetization’ and now to make things feasible, YouTube is working on a new program that will allow creators to directly sell the ads to brands they work with. The program comes with limitations as it allows creators to work only with brands they have already established a relationship, as per Tom Leung, director of product management at YouTube. Leung acknowledged that many people will be interested in knowing more about it but the...

Read More
news image

ADVERTISER CAMPAIGN MANAGEMENT

WPP, ON THE RISE IN Q1, MAKES TRANSFORMATIVE MOVES

WPP | April 27, 2022

The world's largest advertising firm WPP unveiled its strong growth of 6.7% for Q1 2022. WPP has Ogilvy, Grey and GroupM in its portfolio and has reported organic growth of 9.5% across the board with a revenue increase of just above EUR 3bn on Wednesday. According to the corporation, the year has begun strongly, continuing the significant momentum established through 2021. In the first quarter, revenue increased by 6.7 % to £3.1 billion (A$5.4 billion). Revenue rose 6.4 ...

Read More
news image

MERKLE LAUNCHES DIGITAL ADVERTISING SOLUTION FOR RETAILERS TO MONETIZE THEIR CUSTOMER DATA

marketingland | January 20, 2020

This month, performance marketing agency Merkle launched New Stream Media, a service aimed at helping retailers develop and support media programs to monetize their customer data and sell advertising on and off of their own websites. The need. The offering stemmed from the “consistent conversations around data” that Merkle found it was having with its retail clients, which account for roughly a quarter of the agency’s client roster. “We saw a need to help retailers unders...

Read More
news image

COVID-19 ECONOMY: 2020 FORECAST FOR 21 MEDIA CATEGORIES

MediaVillage | April 23, 2020

The Myers Report has issued updated 2020 economic forecasts for 21 advertising categories, plus digital and legacy/linear break-outs for eight of those categories. (Scroll down for 21 category details.) For additional insights on the advertising outlook through 2020 . We project a 20% overall decline in 2020 ad spend, with greater declines in most categories offset by projected 26% increases in online originated video advertising and interactive/OTT/Addressable TV advertising. Not su...

Read More