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reclaimthenet | March 29, 2020
We’ve received reports from users that the Opera browser is showing ads for Disney’s new Disney+ streaming service when the user attempts to access the Netflix website. As a long time Opera user myself, I haven’t been seeing any ads. There might be a reason for that though. First, I use Opera GX, which is a slightly different, newer version of Opera. Perhaps they only started showing ads on their regular browser, that doesn’t promise to be “optimized for gaming&rdqu...
Adelphic | December 17, 2020
Adelphic®, a Viant people-based DSP for omnichannel advertising, today reported that it has inked new integration with Clinch, the Personalization Everywhere organization that gives cross-channel dynamic creative optimization (DCO) technology, to convey new shoppable video ad answers for brands across its platform.
As part of the agreement, marketers would now be able to use Clinch's DCO, shoppable video ad solutions joined with the power of Viant's Total Graph, a robu...
Backtracks | January 18, 2022
Backtracks, the world's most advanced platform for end-to-end podcast and audio management, advertising and data analytics, announces today the addition of dynamic client-side ad insertion (CSAI) for audio. This latest offering will provide publishers, advertisers and creators “over the top” ad insertion capabilities by using VAST (video ad serving template, the combined standard in the digital advertising industry for both audio and video advertising) to access ads from multiple...
MediaVillage | March 30, 2020
When you live in an era of exponential change and work in an industry that continues to struggle with adapting to that pace of change, you consistently feel behind, perhaps lost, and even some FOMO. One day, you think you understand all the industry acronyms (DSP, SSP, DMP, etc.), then a new one pops up. You think you finally have the differences between first-, second-, and third-party data when along comes privacy rules that upend the game....
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