WELCOME TO The advertising REPORT
Sarah Rew, Senior Director, Global Marketing at LoopMe elaborates on the importance of measuring campaign performance, LoopMe's innovative use of AI and ML and how high technologies are changing the AdTec...
Vrbo | May 19, 2020
Home-sharing platform welcomes back advertisers after closing up shop for more than a year.
After more than a year without accepting advertising on its platform, Vrbo is once again opening up shop.
Simulmedia | June 23, 2022
Simulmedia, the leader in truly cross-channel TV advertising, today announced that Jon Steinlauf, Chief U.S. Advertising Sales Officer for Warner Bros. Discovery, has joined Simulmedia's Board of Directors.
"We are super excited to have Jon Steinlauf join the Simulmedia Board of Directors,” said Dave Morgan, Simulmedia CEO and founder.
"We are super excited to have Jon Steinlauf join the Simulmedia Board of Directors,” sa...
AD TECH AND MARTECH
DigitalReef | June 18, 2021
DigitalReef, a global technology company, launched today as a large-scale fully integrated mobile marketing and advertising platform. DigitalReef was founded by combining five prominent digital advertising and marketing companies: Flowsense, Imagination Unwired, IMOX, Lemmonet, and MobTarget. DigitalReef had a total network of 300 million+ registered users, 3.3 billion monthly impressions, and reached about 70% of LATAM mobile users at the time of its start.
ADVERTISER CAMPAIGN MANAGEMENT
Walmart | August 19, 2021
Walmart reported a 95% increase in its U.S. advertising sales in the second quarter, and said its number of active advertisers rose more than 175%, as more companies and brands paid to advertise their products to its customers, online and in stores.
The advertising boom was just one of the factors that gave Walmart’s earnings call a familiar ring to anyone who’s tuned into Amazon’s business.
“The phrase ‘serving customers’ has tra...
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