WELCOME TO The advertising REPORT
Sarah Rew, Senior Director, Global Marketing at LoopMe elaborates on the importance of measuring campaign performance, LoopMe's innovative use of AI and ML and how high technologies are changing the AdTec...
Comcast Technology Solutions, PremiumMedia360 | May 26, 2021
Comcast Technology Solutions (CTS), a Comcast Cable division that delivers media and entertainment technology to advertisers, agencies, and content providers, and PremiumMedia360, the market leader in TV advertising data automation, announced a new strategic partnership today. The CTS Ad Management Platform integration allows TV advertising buyers and sellers to automatically synchronize and solve reconciliation inconsistencies throughout the ad buy lifecycle. These new capabilities have the pot...
AcuityAds Inc. | September 28, 2021
AcuityAds Holdings Inc., a digital advertising technology leader that provides targeted media solutions enabling advertisers to connect intelligently with audiences across advertising channels, is pleased to announce its inclusion in the 2021 Report on Business ranking of Canada's Top Growing Companies.
Canada's Top Growing Companies ranks Canadian companies on three-year revenue growth. AcuityAds earned its spot with three-year growth of 79%.
AcuityAds was ...
barrietoday | February 12, 2020
Pattison Outdoor, Canada’s leading out-of-home advertising company has introduced Barrie Transit to its extensive portfolio. The three-year contract commences Feb. 29, 2020, where Pattison will operate the advertising across a fleet 48 buses. Barrie Transit provides 10 two-directional routes with conventional and specialized transit services for commuters with mobility restrictions. This new-found partnership will provide the opportunity for advertisers to reach mass audiences through vari...
ironSource | September 08, 2022
ironSource (NYSE: IS), a leading business platform for the App Economy, today presents its MobileVoice® reports: The Modern Mobile Consumer 2022: App Discovery and Monetization. The reports, available in two versions — one for app marketers and one for monetization managers — provide data around the app discovery habits of consumers, and dive into which types of ads are preferred, how often they use their downloaded apps, why they use their apps and more. ironSource’s data ...
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