LQ Digital

Advertiser Platforms

Business Wire | April 24, 2023

LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, today released the findings of a new study that found that gamers are more likely to watch free, ad-supported streaming (FAST) than all CTV owners, with nearly two-thirds of gamers spending at least two hours a week streaming via FASTs. Additionally, gamers subscribe to the most subscription streaming services, at a higher rate than CTV owners, over-indexing on Discovery+, Apple TV+, Peacock and...

Brand Marketing, Ad Tech and Martech, Advertiser Platforms

Start.io | December 28, 2022

For efficient and effective mobile application ad targeting, the purchase and placement of ad space are automated using software for programmatic media buying. Deriving the maximum monetization benefits from programmatic media buying optimizes ad revenues and helps generate a higher return on investment (ROI) for advertisers. For this, Start.io, a popular software development kit (SDK) and monetization software, is partnering with Nimbus, a header bidding platform for programmatic...

Ad Tech and Martech

Conviva | May 18, 2022

Conviva, the census, Continuous Measurement and Engagement platform for streaming media, has revealed its plan to establish a streaming audience measurement standard. Conviva will avail this measurement standard at CES 2023. The partnership of the premium streaming providers and Conviva's real-time cloud sesssionization technology has fruited into this expansion. The new standard provides census-level streaming audience ad packaging and measurement that is complementary to and...

Ad Networks

Targetspot, Gadsme | September 16, 2022

Targetplay, a new division of Targetspot (Paris:ALTGS) (Brussels:ALTGS) dedicated to gaming, today announces a new representation partnership with Gadsme, a global premium in-game monetisation platform adopted by major studios including Voodoo, Ubisoft, Tilting Point, TapNation and Lion Studios. Global demand partners from the Targetplay network across the USA, Europe, LATAM and APAC will be able to access Gadsme’s supply side network of mobile games studios at scale. ...