LQ Digital

Programmatic Advertising

Adsquare | September 07, 2021

Adsquare, the global audience and location intelligence company, is now using insights from O2 Motion, enabling businesses to leverage anonymised, aggregated crowd movement data for geo-contextual mobile targeting, as well as for more effective planning and programmatic activation of Out-of-Home campaigns. O2 Motion is a service that uses anonymised and aggregated data created by the O2 mobile phone network to offer insight into movement trends across the UK. As mobile devices con...

Programmatic Advertising

Business Wire | June 07, 2023

Global advertising technology leader The Trade Desk (Nasdaq: TTD) today launched Kokai, a new approach to digital advertising innovation that incorporates major advances in distributed artificial intelligence (AI), measurement, partner integrations and a revolutionary, intuitive user experience. With these innovations and others, Kokai ensures that marketers at all levels can easily benefit from the full power and sophistication of programmatic advertising. In a major advancemen...

Ad Tech and Martech

AiAdvertising | March 10, 2023

On March 9, 2023, AiAdvertising, Inc. announced that it has achieved Google Premier Partner status. The company specializes in AdTech and employs artificial intelligence (AI) and machine learning (ML) to meet the needs of today's marketing leaders. By partnering with Google, AiAdvertising affirms its commitment to combining the strengths of human marketers and machines to revolutionize traditional advertising. AiAdvertising has the advantage of being a Google Premier Partner...

Ad Networks

Matterkind | July 26, 2022

Matterkind, IPG’s activation intelligence company, today debuted a new report exploring how advertisers can embrace DEI to usher in a new era of responsible marketing and advertising. The report, titled “Diversity & Equity in Advertising: A Holistic Approach,” offers practical, actionable advice for brands wanting to put DEI at the heart of their marketing and communications. Backed by research conducted in partnership with international research consultancy MTM, Matterkind...