MAA Communications.Ltd

Ad Council | May 04, 2020

Leading Creative and Media Partners Extend Ad Council's Ongoing Coronavirus Response Efforts. The COVID-19 pandemic, the Ad Council, working with the White House, U.S. Department of Health and Human Services and Centers for Disease Control and Preventio...

Ad Tech and Martech

Volta | February 10, 2023

Volta, a media company, has recently joined Ad Net Zero organization as a founding partner for the new USA chapter. This membership represents its aim for digital media decarbonization with its digital out-of-home (DOOH) media network, helping advertising leaders to drive sales with fewer carbon emissions. With Ad Net Zero's "Action 5" plan, Volta leverages its media networks to enhance sustainable consumer behavior. This plan includes cutting down on emissions fro...

Display Advertising, Mobile Advertising, Retargeting

PropellerAds: | December 13, 2022

This December, PropellerAds revealed the company's latest progress in technology and business growth. PropellerAds now publicly announces their platform as multisource, as they have already been providing access to multiple exclusive traffic sources via a single advertiser's account during the last years. Now the main platform's focus is user acquisition and online marketing campaign scaling by means of adding new, unique, and well-tested supply partners to advertisers...

Advertiser Platforms

Teads, IMPACT+ | October 20, 2022

IMPACT+, the solution to reduce the greenhouse gas emissions of digital advertising, and Teads, the global media platform, announce a global partnership with the goal of measuring and reducing the carbon footprint of every online advertising campaign running through the Teads platform. IMPACT+, the leading third-party carbon footprint measurement provider, can bring concrete recommendations to advertisers globally. Its core objective is to allow digital advertising industry player...