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Poshmark Inc | August 13, 2021

Second-hand retailer Poshmark Inc on Tuesday forecast third-quarter revenue largely below estimates and warned that its marketing efforts were taking a hit from Apple Inc's new privacy controls over digital advertising tracking. Poshmark's shares slipped 7% in after hours trading, poised to settle more than 25% below its initial public offering price in January. Apple in April enforced a rule requiring developers to seek permission for gathering data that ca...

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Sams_Club | February 14, 2022

Sam's Club, which made its ad debut in football's biggest game of the year, is capping off its game day VIP campaign with a $8 membership deal that's redeemable in club from Feb. 14, 2022, through Feb. 17, 2022. The offer is available for new members and is based on where the football was placed at the two-minute warning in the fourth quarter of the game, just before the warehouse retailer's ad aired. The limited-time offer gives potential new members a $37 savings...

Adverty | August 11, 2020

Adverty AB (publ) has signed an agreement with the leading kidtech platform SuperAwesome, to allow compliant, kid-safe ads to be displayed in relevant mobile games using Adverty's in-game ad technology. The completed platform integration allows for frictionless access between SuperAwesome's connected advertisers and Adverty's game publishers. The partnership is expected to generate significant revenues from 2021 onwards.Adverty, the leading in-game platform for advertisers, age...

MediaVillage | March 30, 2020

When you live in an era of exponential change and work in an industry that continues to struggle with adapting to that pace of change, you consistently feel behind, perhaps lost, and even some FOMO. One day, you think you understand all the industry acronyms (DSP, SSP, DMP, etc.), then a new one pops up. You think you finally have the differences between first-, second-, and third-party data when along comes privacy rules that upend the game....