MACHINTEL

machintel.com

Machintel is a part of the multi-national Lotus Group. Founded in 1999, Machintel strives to be amongst the world's most innovative online marketing and digital media companies. Clients count on us to be the best source of customer acquisition at scale. Machintel brings the best technologies and practices to provide clients with converged marketing solutions that help companies use integrated media, targeted data, and effective marketing methods for customer acquisition at scale. We provide digital marketing services to agencies, publishers, and marketers using the best technologies and practices for customer acquisition at scale. Machintel provides performance-based digital marketing services using multiple inbound and outbound methods in B2B and B2C markets. Depending on our clients’ preference and requirements, campaign activities often include content marketing, search optimization, paid advertising, and social media marketing across multiple media channels.

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E-COMMERCE ANALYTICS PLATFORM PROFITERO JOINS PUBLICIS IN A $210 MILLION DEAL

Publicis Groupe, Profitero | May 04, 2022

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Publicis Groupe has announced the acquisition of Profitero, a well-established SaaS global ecommerce intelligence platform. Profitero helps brands with digital shelf visibility and actionable insights to grow market share and profits. The transaction is thought to be worth around 200 million euros ($210.73 million), but the terms have not been disclosed. According to Crunchbase, Profitero has raised $48.7 million in funding and employs 300 people. Profitero ha...

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Hivestack, Focus Media | November 24, 2022

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firstpost | January 15, 2020

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Alphabet Inc's Google within two years plans to block a common way businesses track online surfers in its Chrome browser, endorsing costly changes to how the Web operates as it tries to satisfy increased privacy demands from users. Google's plan is to restrict advertising software companies and other organizations from connecting their browser cookies to websites they do not operate, the company said in a blog post on Tuesday. Apple made a similar move in 2017 in its Safari browser, but ...

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FRAMEPLAY AND KOCHAVA LAUNCH FIRST-TO-MARKET IMPRESSION TO CONVERSION ATTRIBUTION CAMPAIGN IN MOBILE VIDEO GAME ENVIRONMENT

Frameplay | November 18, 2021

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Frameplay, the global leader in enabling intrinsic in-game advertising, and Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, today announced the launch of a first-to-market impression to conversion attribution campaign in a mobile video game environment for a leading powersports company. The results of the first-ever impression to conversion campaign proved to be extremely successful, with a 2% view-through attribution rate. For c...

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Ad Networks

E-COMMERCE ANALYTICS PLATFORM PROFITERO JOINS PUBLICIS IN A $210 MILLION DEAL

Publicis Groupe, Profitero | May 04, 2022

Publicis Groupe has announced the acquisition of Profitero, a well-established SaaS global ecommerce intelligence platform. Profitero helps brands with digital shelf visibility and actionable insights to grow market share and profits. The transaction is thought to be worth around 200 million euros ($210.73 million), but the terms have not been disclosed. According to Crunchbase, Profitero has raised $48.7 million in funding and employs 300 people. Profitero ha...

Read More
news image

Programmatic Advertising

HIVESTACK PARTNERS WITH CHINA’S LEADING OFFLINE ADVERTISING SOLUTION PROVIDER, FOCUS MEDIA

Hivestack, Focus Media | November 24, 2022

Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company today announced a partnership with Focus Media, China’s leading offline advertising solution provider. Focus Media’s DOOH inventory across office building elevators will gradually be integrated into the Hivestack Supply Side Platform (SSP) allowing advertisers to activate large scale programmatic DOOH campaigns via Private Marketplace (PMP) deals across China. Focu...

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news image

GOOGLE CUTTING WEB COOKIES, ENDING LUCRATIVE TRACKING TOOL FOR ADVERTISERS

firstpost | January 15, 2020

Alphabet Inc's Google within two years plans to block a common way businesses track online surfers in its Chrome browser, endorsing costly changes to how the Web operates as it tries to satisfy increased privacy demands from users. Google's plan is to restrict advertising software companies and other organizations from connecting their browser cookies to websites they do not operate, the company said in a blog post on Tuesday. Apple made a similar move in 2017 in its Safari browser, but ...

Read More
news image

Advertiser Platforms

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Frameplay | November 18, 2021

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Read More