MADE. Video & Marketing Lab

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MADE. Creative Marketing And Video Production Studio is a key partner in solving internet-marketing issues. We produce video content and help businesses to operate with it to generate more sales and leads.

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Ad Tech and Martech, Advertiser Platforms

DEEPINTENT AND ROKU RESEARCH REVEALS 79% OF ADULTS 50+ STREAM, ARE MORE AMENABLE TO ADVERTISING THAN THE GENERAL POPULATION

PR Newswire | May 16, 2023

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DeepIntent, the leading healthcare advertising technology company built to influence better patient health and business outcomes, revealed new research that illuminates the streaming habits and impact of pharmaceutical advertising on adults over the age of 50. In partnership with Roku, Inc., DeepIntent shared the research at the company's second annual Innovating with Intent event focused on the future of connected TV (CTV) in the pharmaceutical industry. Because people are ...

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WALMART'S AD EXECS TO KNOW, HOT DTC COMPANIES, IHEARTMEDIA BREAKS HEARTS

businessinsider | January 22, 2020

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We've been tracking Walmart's efforts to challenge Amazon's ad business. Walmart's ad business is estimated to be just a fraction of Amazon's, so it's banking on its physical stores and the sales data they generate to set itself apart. It's also amassed a team of people from agency, brand, and media backgrounds to lead the push, as Advertisers are eager for a company to challenge Amazon, which is now the third-largest digital-advertising company behind Google and Face...

Read More

Retargeting

APPLE LIKELY TO LIMIT SIGNALS FOR AD TARGETING AND MEASUREMENT

Apple | June 07, 2022

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The marketing community expects tougher policy enforcement in programs like Private Realy, Apple’s way of hiding IP addresses which are internet signals that marketers use to track consumers across the web. Apple might create even more opportunities for its ad business. Developers will have to go through Apple to run effective campaigns on its devices. “The likelihood is pretty high that Apple is going to announce something around Private Relay being alwa...

Read More

Advertiser Campaign Management

SNOWPLOW BUILDS ADVERTISING CAMPAIGN MEASUREMENT SOLUTION ON THE SNOWFLAKE DATA CLOUD

Business Wire | May 19, 2023

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Snowplow, the global leader in data creation, today announced the launch of a dynamic new solution for measuring the effectiveness of advertising campaigns. Called Attribution Modeling, the solution Powered by Snowflake, gives clients real-time insights into advertising performance, enabling essential campaign optimization in near-real time. By building Attribution Modeling on Snowflake, Snowplow is able to empower direct-response advertisers to gain insights into conversion jou...

Read More
news image

Ad Tech and Martech, Advertiser Platforms

DEEPINTENT AND ROKU RESEARCH REVEALS 79% OF ADULTS 50+ STREAM, ARE MORE AMENABLE TO ADVERTISING THAN THE GENERAL POPULATION

PR Newswire | May 16, 2023

DeepIntent, the leading healthcare advertising technology company built to influence better patient health and business outcomes, revealed new research that illuminates the streaming habits and impact of pharmaceutical advertising on adults over the age of 50. In partnership with Roku, Inc., DeepIntent shared the research at the company's second annual Innovating with Intent event focused on the future of connected TV (CTV) in the pharmaceutical industry. Because people are ...

Read More
news image

WALMART'S AD EXECS TO KNOW, HOT DTC COMPANIES, IHEARTMEDIA BREAKS HEARTS

businessinsider | January 22, 2020

We've been tracking Walmart's efforts to challenge Amazon's ad business. Walmart's ad business is estimated to be just a fraction of Amazon's, so it's banking on its physical stores and the sales data they generate to set itself apart. It's also amassed a team of people from agency, brand, and media backgrounds to lead the push, as Advertisers are eager for a company to challenge Amazon, which is now the third-largest digital-advertising company behind Google and Face...

Read More
news image

Retargeting

APPLE LIKELY TO LIMIT SIGNALS FOR AD TARGETING AND MEASUREMENT

Apple | June 07, 2022

The marketing community expects tougher policy enforcement in programs like Private Realy, Apple’s way of hiding IP addresses which are internet signals that marketers use to track consumers across the web. Apple might create even more opportunities for its ad business. Developers will have to go through Apple to run effective campaigns on its devices. “The likelihood is pretty high that Apple is going to announce something around Private Relay being alwa...

Read More
news image

Advertiser Campaign Management

SNOWPLOW BUILDS ADVERTISING CAMPAIGN MEASUREMENT SOLUTION ON THE SNOWFLAKE DATA CLOUD

Business Wire | May 19, 2023

Snowplow, the global leader in data creation, today announced the launch of a dynamic new solution for measuring the effectiveness of advertising campaigns. Called Attribution Modeling, the solution Powered by Snowflake, gives clients real-time insights into advertising performance, enabling essential campaign optimization in near-real time. By building Attribution Modeling on Snowflake, Snowplow is able to empower direct-response advertisers to gain insights into conversion jou...

Read More

Resources

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Advertiser Campaign Management, CMO Strategy

Next-gen Sales: Power of Advanced Quote Management Providers

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Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us