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MADE. Video & Marketing Lab
Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
ViewLift | November 21, 2022
ViewLift, a global leader in end-to-end streaming and OTT solutions, today announced the deployment of Advanced Ads Solution to help content monetization through Google Ads by enabling SDKs like PAL, Open Measurement, and Why This Ad (WTA) for its customers, helping them double their CPMs through Google Ads.
Advanced Ads Solution is a new package of player-level implementation and certifications that allow you to specify who is watching and rule out the bots and fake ads. This imp...
Advertiser Campaign Management
PubMatic, Inc. | February 21, 2022
PubMatic (Nasdaq: PUBM), a sell-side platform that delivers superior outcomes for digital advertising, today released the findings from a custom commissioned Forrester Consulting study entitled “The State Of Programmatic In-App Advertising In APAC.” The study, which surveyed 472 advertising decision makers in China, Singapore, India, Japan, Indonesia, South Korea, Thailand and Vietnam, uncovers several significant findings.
As advertising budgets in APAC shift towards ...
Reflect Systems | August 26, 2021
Reflect Systems, a leader in digital signage solutions, announced a new partner integration along with a host of new features to help businesses better develop and manage their digital signage strategies and drive creation of fresh and engaging content.
AdLogic Programmatic Advertising Integration
Reflect is pleased to announce a new integration with a programmatic advertising platform, Place Exchange. This integration allows Digital Out-of-Home (DOOH) network operators usi...
PR Newswire | May 03, 2023
Hightouch, a leader in Data Activation and Customer Data Platform (CDP) solutions, has announced the launch of Match Booster, a breakthrough in how performance marketing teams can use data to increase the effectiveness of advertising campaigns.
With Match Booster, for the first time marketers can seamlessly and securely combine the power of their first-party customer data with data from the world's leading enrichment providers to boost audience match rates across advertising...
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