Madrivo

Google | April 20, 2020

Today Google updated the information on the COVID-19 small and medium-sized business ad credit that was originally announced at the end of March. Who is an Eligible SMB? Google states that a small or medium-sized business is pre-identified business type by them, and already have a global team that helps these customers daily. The main eligibility requirement within that subset of advertisers is they must have spent on Google Ads: 10 out of the last 12 months in 2019 AND In January and/or Februar...

ViacomCBS | February 17, 2020

ViacomCBS Networks Australia and Foxtel Media announced the end of their advertising representation partnership. This follows the merger of Viacom and CBS Corporation to form ViacomCBS Inc, the owner of the Ten Network in Australia. Foxtel Media (initially MCN) has represented MTV, Nickelodeon, Nick Jr., MTV Music and MTV Dance branded subscription television channels and digital platforms in Australia since July 2014. Foxtel Media will continue to receive all sales bookings for ViacomCBS subscr...

MOBILE ADVERTISING

Kubient | December 04, 2020

Kubient, the cloud advertising marketplace center that enables advertisers and distributers to reach, adapt and interface their crowds productively and adequately, today reported the ID of already undetected fraudulent synthetic network (SynthNet) designed to introduce online or PC created traffic as real versatile application traffic coming from premium application distributers. The SynthNet fraud was recognized through Kubient's Artificial Intelligence (KAI), an in-stream ad-fraud pr...

AD NETWORKS

BBB National Programs | December 03, 2020

Taking a significant move to advance the effectiveness of its quick and efficient self-regulatory programs, BBB National Programs reported new National Advertising Division partnership with Facebook. As of now, this partnership enables BBB National Programs' National Advertising Division to share case results tending to Facebook advertising directly with Facebook, permitting Facebook enforcement teams to then act on those ads that violate their policies. This partnership use F...