Madrivo

bnn | January 13, 2020

Lithuanian public broadcaster LRT reported over the weekend that Beata Nicholson is a well-known TV show host and author of a number of cook books. She has over 200,000 followers on Facebook with whom she shares daily photos and videos from her life as well as advise about food and best products for cooking. We are living in a «recommendation economy», she says, where someone’s advice is the most potent form of advertising. There are about 300 individuals in Lithuania with a la...

Ad Networks

Numerator | January 15, 2021

Numerator, a data and tech organization serving the statistical surveying industry, has presented Paid Social Media and streaming ads as Ad-Supported Video On-Demand (AVOD) observing through Numerator Ad Intel. Numerator Ad Intel will presently write about 24 media channels with the two new augmentations - giving insight into innovative and ad spend. "Marketers deserve data and products that allow them to quickly cut through the noise and understand a complete view of the mar...

Advertiser Platforms

LiveRamp | October 12, 2021

LiveRamp (NYSE: RAMP), the leading data connectivity platform, announced that it has added streaming inventory forecasting and data collaboration capabilities into its TV platform. With these additions, LiveRamp TV becomes the first and only end-to-end solution that enables media sellers and advertisers to collaborate, activate, and quantify media campaigns in a coordinated way across all TV inventory: linear, streaming, and digital video. Most importantly, the comprehensive TV platform is power...

cnbc | February 20, 2020

The digital company working for Mike Bloomberg’s presidential campaign has hired another executive from a premier advertising firm, as the billionaire former New York mayor’s organization churns out waves of digital content to support his candidacy. The company, Hawkfish, recently hired Tim Castree, former North America CEO of WPP Group subsidiary GroupM, according to people with direct knowledge of the matter who declined to be named as these decisions have not been made public. Gro...