Madrivo is a leading performance marketing network that connects household brands with targeted audiences worldwide. We use lead generation, customer acquisition, and brand awareness strategies to reach consumers through email, mobile, social and display media. We work with more than 3,000 global advertisers, affiliates, and direct brands to promote campaigns across the 7 highest-yielding industries: education, auto & transportation, entertainment & lifestyle, health & wellness, home improvement, retail, and finance & insurance.

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ADVERTISING BUDGETS COULD TAKE A $3B HIT OVER CORONAVIRUS

nypost | March 17, 2020

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The coronavirus pandemic could slash as much as $3 billion from advertising and marketing budgets in 2020, according to a new report. “This is a global human disaster that impacts every company,” said Jack Myers, who authored the report and who has been tracking the ad spend market since the 1980s. On Monday, Myers released a new forecast on the ad spending impact of the COVID-19 outbreak tripling his previous forecast of a $1 billion blow. Given how quickly the virus has been spread...

Read More

SOCIAL MEDIA ADVERTISING

BILLY GENE IS MARKETING HAS LAUNCHED A 4-MONTH ADVERTISING CERTIFICATION PROGRAM

Billy Gene Is Marketing | April 30, 2021

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Billy Gene, CEO of Billy Gene Is Marketing, has introduced a new advertising certification program. The four-month intensive program is designed for candidates who want to launch a career in ads, as well as marketing departments who want to advertise their own business in-house. The class will be held from May 4 to August 4, 2021. The Certified Advertising Genius Program will be taught in weekly classes, but this is not your typical classroom environment. This is a "million-d...

Read More

BRAND MARKETING

RETAIL MEDIA IS RISING AS AMAZON, WALMART, AND TARGET SPEND THEIR TOP DOLLAR

MediaRadar | April 08, 2022

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MediaRadar recently published a report that sheds light on top brands' overall expenditure on retail media, such as Amazon, Target, and Walmart. Retail media has always been the area of interest for the consumer packaging goods industry. The plethora of brands worldwide does not shy away from spending big money on the platforms like Google and Facebook. According to MediaRadar's report, retail sales in the US have touched $4.5 Mn in 2021 alone. And this figure stands to be...

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NOW AND POST-COVID-19, CONTINUING EDUCATION IS A NECESSITY FOR AD INDUSTRY

MediaVillage | March 30, 2020

news image

When you live in an era of exponential change and work in an industry that continues to struggle with adapting to that pace of change, you consistently feel behind, perhaps lost, and even some FOMO. One day, you think you understand all the industry acronyms (DSP, SSP, DMP, etc.), then a new one pops up. You think you finally have the differences between first-, second-, and third-party data when along comes privacy rules that upend the game....

Read More
news image

ADVERTISING BUDGETS COULD TAKE A $3B HIT OVER CORONAVIRUS

nypost | March 17, 2020

The coronavirus pandemic could slash as much as $3 billion from advertising and marketing budgets in 2020, according to a new report. “This is a global human disaster that impacts every company,” said Jack Myers, who authored the report and who has been tracking the ad spend market since the 1980s. On Monday, Myers released a new forecast on the ad spending impact of the COVID-19 outbreak tripling his previous forecast of a $1 billion blow. Given how quickly the virus has been spread...

Read More
news image

SOCIAL MEDIA ADVERTISING

BILLY GENE IS MARKETING HAS LAUNCHED A 4-MONTH ADVERTISING CERTIFICATION PROGRAM

Billy Gene Is Marketing | April 30, 2021

Billy Gene, CEO of Billy Gene Is Marketing, has introduced a new advertising certification program. The four-month intensive program is designed for candidates who want to launch a career in ads, as well as marketing departments who want to advertise their own business in-house. The class will be held from May 4 to August 4, 2021. The Certified Advertising Genius Program will be taught in weekly classes, but this is not your typical classroom environment. This is a "million-d...

Read More
news image

BRAND MARKETING

RETAIL MEDIA IS RISING AS AMAZON, WALMART, AND TARGET SPEND THEIR TOP DOLLAR

MediaRadar | April 08, 2022

MediaRadar recently published a report that sheds light on top brands' overall expenditure on retail media, such as Amazon, Target, and Walmart. Retail media has always been the area of interest for the consumer packaging goods industry. The plethora of brands worldwide does not shy away from spending big money on the platforms like Google and Facebook. According to MediaRadar's report, retail sales in the US have touched $4.5 Mn in 2021 alone. And this figure stands to be...

Read More
news image

NOW AND POST-COVID-19, CONTINUING EDUCATION IS A NECESSITY FOR AD INDUSTRY

MediaVillage | March 30, 2020

When you live in an era of exponential change and work in an industry that continues to struggle with adapting to that pace of change, you consistently feel behind, perhaps lost, and even some FOMO. One day, you think you understand all the industry acronyms (DSP, SSP, DMP, etc.), then a new one pops up. You think you finally have the differences between first-, second-, and third-party data when along comes privacy rules that upend the game....

Read More