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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
DYNATA | December 14, 2021
Dynata, the world's largest first-party data platform for insights, activation and measurement, today announced it has acquired 0ptimus Analytics, an artificial intelligence (AI) and machine learning (ML) data science and technology company whose proprietary platform connects, models and transforms insights into activation at scale in real time. The acquisition of 0ptimus makes Dynata's first-party data immediately more actionable, connecting it with trusted second- and third-party data ...
Verve Group, GeoEdge | May 21, 2021
Verve Group, a privacy-first omnichannel ad platform, and GeoEdge, a worldwide ad security provider, today announced their partnership to expand ad quality protection and supply publishers with a complicated machine learning solution to combat malicious advertising.
The use of digital advertising by malicious actors as a vector to attack end-users at scale has been a silent but insidious aspect of online advertising. Industry stakeholders across the availability chain still face m...
Facebook | May 18, 2020
Facebook announces the acquisition of Giphy, along with plans to integrate it with other services such as Instagram.
Facebook is acquiring Giphy, one of the most popular GIF-sharing sites on the web, in a deal that’s reportedly valued at $400 million....
Google | August 04, 2020
Google has announced that it will now include more detail within its 'Why this ad?' transparency listings, while it's also planning to phase out third-party cookies in Chrome as it works to improve its data protection measures.First off, on its ad-specific listings - on every Google ad, users are able to tap on an icon within the ad to get more context as to who the advertiser is and why the ad has been shown to them.Here's an example in a search ad - tap on the drop-...
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