Marcus Thomas LLC

Programmatic Advertising

IAB Europe | October 03, 2022

IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, today announced the results of its annual ‘Attitudes to Programmatic Advertising Study’. Now in its eighth year, this study has become an industry benchmark and helpful insight to show how programmatic advertising attitudes, adoption and strategies are evolving. This year the study tripled in responses with over 1000 industry professionals taking part across...

Advertiser Platforms

Business Wire | July 28, 2023

LG Ad Solutions, a global leader in connected TV and cross-screen advertising, today released the findings of a new study that found that 84% of Canadian viewers like enhanced ads, and more than half (52%) will engage with them. Enhanced ads are Connected TV ads that include dynamic QR codes, change messaging based on time of day, are location specific or use weather to trigger relevant creative. The majority of Canadian consumers (69%) are likely to engage with enhanced ads tha...

Mobile Advertising, Advertiser Platforms

Businesswire | April 11, 2023

Adludio, the global AI-powered platform delivering attention-led and data-driven mobile advertising, has secured a further £2 million investment from Mercia, following an initial investment of £4 million in 2021. This new funding round will enable Adludio to capitalize on its rapid growth in the US and launch a new fully-automated version of its platform. Powered by AI and data science, this will offer marketers a one-stop-shop for the automated design and delivery o...

Ad Networks

BBB National Programs | December 03, 2020

Taking a significant move to advance the effectiveness of its quick and efficient self-regulatory programs, BBB National Programs reported new National Advertising Division partnership with Facebook. As of now, this partnership enables BBB National Programs' National Advertising Division to share case results tending to Facebook advertising directly with Facebook, permitting Facebook enforcement teams to then act on those ads that violate their policies. This partnership use F...