MARION Marketing

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MARION is a full-service marketing agency. We partner with clients to either supplement their in-house marketing department or serve as their full outsourced marketing department. Our areas of expertise include branding and graphic design, online marketing and traditional marketing.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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BRANDS RECEIVE RAPID FEEDBACK ON AUDIO ADS WITH PANDORA'S "TEST & TUNE"

MediaVillage | April 21, 2020

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Digital audio is booming, and savvy advertisers are drawn to the medium's advancements in personalized ad experiences and creative delivery mechanisms. And with that, brands also want an understanding of their ads' effectiveness and performance. While streaming audio allows us to gather data on ad campaigns — including listener demographics and device mix — rich data backed insights typically come post-campaign. As investment in streaming audio matures, marketers want to know...

Read More

Advertiser Campaign Management

WALMART TAKES ANOTHER PAGE FROM AMAZON, REPORTS 95% INCREASE IN U.S. ADVERTISING SALES

Walmart | August 19, 2021

news image

Walmart reported a 95% increase in its U.S. advertising sales in the second quarter, and said its number of active advertisers rose more than 175%, as more companies and brands paid to advertise their products to its customers, online and in stores. The advertising boom was just one of the factors that gave Walmart’s earnings call a familiar ring to anyone who’s tuned into Amazon’s business. “The phrase ‘serving customers’ has tra...

Read More

FIKSU DSP LAUNCHES BIDMIND, SELF-SERVE PLATFORM FOR MARKETING ON CTV

Fiksu | July 07, 2020

news image

Fiksu, a renowned, cross-environment programmatic platform, announces the launch of BidMind, a self-serve platform for marketing on CTV. For over a decade, Fiksu has been uniting the industry's largest proprietary datasets with powerful optimization and segmentation tools helping performance-driven marketers target specific audiences more likely to engage with their product on mobile or the web. BidMind represents an evolution of these algorithms applied in the CTV environment.BidMind ...

Read More

Ad Tech and Martech

AMAZON EXPLORING WAYS TO STREAMLINE AD ID OVERLOAD

Amazon | June 01, 2022

news image

Amazon is developing the Connections Marketplace, a platform that could be a one-stop-shop for website publishers and their ad tech vendors to connect. This Marketplace connects new ad IDs with websites developed to adapt to the new data and privacy restrictions. In the wake of all these developments, Amazon is exploring ways to streamline the ad ID overload to anticipate the future of internet advertising. Amazon’s recent partnerships with ad tech companies such as LiveRamp...

Read More
news image

BRANDS RECEIVE RAPID FEEDBACK ON AUDIO ADS WITH PANDORA'S "TEST & TUNE"

MediaVillage | April 21, 2020

Digital audio is booming, and savvy advertisers are drawn to the medium's advancements in personalized ad experiences and creative delivery mechanisms. And with that, brands also want an understanding of their ads' effectiveness and performance. While streaming audio allows us to gather data on ad campaigns — including listener demographics and device mix — rich data backed insights typically come post-campaign. As investment in streaming audio matures, marketers want to know...

Read More
news image

Advertiser Campaign Management

WALMART TAKES ANOTHER PAGE FROM AMAZON, REPORTS 95% INCREASE IN U.S. ADVERTISING SALES

Walmart | August 19, 2021

Walmart reported a 95% increase in its U.S. advertising sales in the second quarter, and said its number of active advertisers rose more than 175%, as more companies and brands paid to advertise their products to its customers, online and in stores. The advertising boom was just one of the factors that gave Walmart’s earnings call a familiar ring to anyone who’s tuned into Amazon’s business. “The phrase ‘serving customers’ has tra...

Read More
news image

FIKSU DSP LAUNCHES BIDMIND, SELF-SERVE PLATFORM FOR MARKETING ON CTV

Fiksu | July 07, 2020

Fiksu, a renowned, cross-environment programmatic platform, announces the launch of BidMind, a self-serve platform for marketing on CTV. For over a decade, Fiksu has been uniting the industry's largest proprietary datasets with powerful optimization and segmentation tools helping performance-driven marketers target specific audiences more likely to engage with their product on mobile or the web. BidMind represents an evolution of these algorithms applied in the CTV environment.BidMind ...

Read More
news image

Ad Tech and Martech

AMAZON EXPLORING WAYS TO STREAMLINE AD ID OVERLOAD

Amazon | June 01, 2022

Amazon is developing the Connections Marketplace, a platform that could be a one-stop-shop for website publishers and their ad tech vendors to connect. This Marketplace connects new ad IDs with websites developed to adapt to the new data and privacy restrictions. In the wake of all these developments, Amazon is exploring ways to streamline the ad ID overload to anticipate the future of internet advertising. Amazon’s recent partnerships with ad tech companies such as LiveRamp...

Read More

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Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us