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FourthWall Media | June 02, 2020
Platform Combines Viewing and Advertising Data from Smart TVs and Set-Top Boxes Across All US Markets, and Now Includes Adapt™ to Onboard Linear, Addressable, and Digital Ad Campaigns.
FourthWall Media®, a leader in television analytics, has intro...
Parsec Media, Kargo | April 01, 2022
Kargo today announced that it has acquired the attention-based mobile advertising business, Parsec. With Parsec, Kargo expands the ability of advertisers to buy digital media using the time an ad is exposed on screen across a variety of unique creative formats, creating the only platform to deliver attention-based, optimized, digital advertising for marketers.
“Our mission is to create memorable experiences for consumers, in turn, creating more value for brands...
bangkokpost | February 28, 2020
Social media use in Thailand has reached maturity, but engagement is still on the rise with about 7.2 billion messages recorded throughout last year, according to social media pundits. Social media is seeing more customer insights powered by machine learning, engagement by upcountry users, conversation-based commerce as well as purpose and contextual marketing. "We see little growth of social media user penetration, which reached 75% of the Thai population in 2019, from 74% in 2018," K...
Buzztime | September 19, 2020
NTN Buzztime, Inc. (NYSE American: NTN) signed a definitive asset purchase agreement to sell its social entertainment, customer engagement, and advertising technology assets to eGames.com Holdings LLC (eGames.com) for $2.0 million in cash. The proposed transaction is expected to close in the fourth quarter of 2020 subject to the satisfaction or waiver of closing conditions in the purchase agreement. eGames.com is a game publishing business. Founder Aram Fuchs said, "Close to 30 years ago, I...
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