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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
Meta | June 22, 2022
Nicola Mendelsohn of Meta is on Cloud Island in Cannes. Cloud Island is the name given to Meta's virtual Cannes, which was created as its major Metaverse marketing showcase at the ad festival, and where avatars can play volleyball or otherwise enjoy a digital version of the French Riviera.
Mendelsohn, the company's global head of business solutions, has been showcasing Meta's foray into the metaverse for the past two years while leading the company's presence at Ca...
Ad Tech and Martech
Targetspot | October 11, 2022
Targetspot (formerly AudioValley) (Paris:ALTGS) (Brussels:ALTGS), a global player in AdTech and digital audio monetisation, is announcing a new partnership with Grupo Godó, one of Spain's largest publishers. This pact will give Targetspot vast targeting capability throughout the Iberian Peninsula, enabling it to reach new audiences, Generation Y listeners in particular.
Grupo Godó owns several media, including La Vanguardia and Mundo Deportivo newspapers and Spai...
Adweek | January 13, 2020
The trend of college admissions officers visiting the social media profiles of applicants is back on the upswing, according to the latest survey from Kaplan Test Prep. The educational and career-services provider polled nearly 300 college admissions officers and found that 36% of them turn to applicants' profiles on social platforms including Facebook, Instagram, Twitter.
searchenginejournal | January 30, 2020
Updates to Microsoft Advertising this month include a broad rollout of responsive search ads, clearer performance reporting, and news regarding expanded text ads. Here’s a recap of what’s new with Microsoft Advertising for the month of January 2020. Microsoft’s RSAs, which have been in open beta since September 2019, are now available worldwide for all advertisers. RSAs allow advertisers to provide up to 15 possible headlines and 4 possible descriptions. Microsoft will take tho...
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