MECLABS Institute

meclabs.com

MECLABS is a science lab (primary research) with a consultancy (applied research). We conduct rigorous experiments in the new science of optimization and we apply our discoveries to help leaders optimize the financial performance of their sales and marketing programs. The MECLABS Primary Research divisions include MarketingExperiments and MarketingSherpa. The Applied Research divisions include the Strategy, Conversion, Leads, Agency, Technology and Training Groups.

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Ad Tech and Martech

PIXALATE STUDY FINDS AD FRAUDSTERS MAY BE SPOOFING ICLOUD PRIVATE RELAY TRAFFIC

Pixalate | September 05, 2022

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Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for connected TV (CTV) and mobile advertising, released new research examining the adoption of Apple's iCloud private relay, a technology designed to protect iCloud+ users' privacy by obfuscating their IP address. According to Pixalate's research into 70 billion open programmatic ad impressions from Safari browsers between May-August 2022, 21% of Safari traffic - across bot...

Read More

Advertiser Campaign Management

MEDIAVINE ANNOUNCES PARTNERSHIP WITH THE AD COUNCIL IN SUPPORT OF FIVE PUBLIC SERVICE ANNOUNCEMENT

Mediavine | December 14, 2020

news image

Mediavine, the biggest exclusive ad management company in the U.S., is satisfied to announce a partnership with the Ad Council in the help of five public service announcement (PSA) campaigns for an assortment of social causes straightforwardly connected to charitable organizations. The PSAs will be accessible for Mediavine's large publisher base to donate unused advertisement space by occupying the space with tailored cause-explicit creatives. Mediavine selected the following ...

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ACUITYADS TO LAUNCH COMPANY'S NEW HIGHLY ANTICIPATED ADVERTISING AUTOMATION PLATFORM

AcuityAds | September 16, 2020

news image

AcuityAds Holdings Inc. (TSX: AT) (OTCQX: ACUIF) ("AcuityAds" or "Company"), a technology leader that provides targeted digital media solutions enabling advertisers to connect intelligently with audiences across digital advertising campaigns, today provided an update on the launch date for the Company's new highly anticipated advertising automation platform. The invite-only digital event will be held at 11:00 AM ET / 8:00 AM PT on October 1, 2020. "We are proud to be...

Read More

Ad Tech and Martech

IAS VERIFIES ADMIX IN-PLAY ADVERTISING FOR THE FIRST TIME

Admix, Integral Ad Science | May 10, 2021

news image

Admix, the first In-Play advertisement platform that connects smartphone gamers and brands, has announced a new alliance with Integral Ad Science (IAS), a world leader in digital ad verification. Admix is the first In-Play advertisement firm that offers ad inventory that is calculated and tested by a trusted, unbiased partner as a result of this integration with IAS. Admix's In-Play advertising is also independently checked and verified with the same rigor as the rest of the d...

Read More
news image

Ad Tech and Martech

PIXALATE STUDY FINDS AD FRAUDSTERS MAY BE SPOOFING ICLOUD PRIVATE RELAY TRAFFIC

Pixalate | September 05, 2022

Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for connected TV (CTV) and mobile advertising, released new research examining the adoption of Apple's iCloud private relay, a technology designed to protect iCloud+ users' privacy by obfuscating their IP address. According to Pixalate's research into 70 billion open programmatic ad impressions from Safari browsers between May-August 2022, 21% of Safari traffic - across bot...

Read More
news image

Advertiser Campaign Management

MEDIAVINE ANNOUNCES PARTNERSHIP WITH THE AD COUNCIL IN SUPPORT OF FIVE PUBLIC SERVICE ANNOUNCEMENT

Mediavine | December 14, 2020

Mediavine, the biggest exclusive ad management company in the U.S., is satisfied to announce a partnership with the Ad Council in the help of five public service announcement (PSA) campaigns for an assortment of social causes straightforwardly connected to charitable organizations. The PSAs will be accessible for Mediavine's large publisher base to donate unused advertisement space by occupying the space with tailored cause-explicit creatives. Mediavine selected the following ...

Read More
news image

ACUITYADS TO LAUNCH COMPANY'S NEW HIGHLY ANTICIPATED ADVERTISING AUTOMATION PLATFORM

AcuityAds | September 16, 2020

AcuityAds Holdings Inc. (TSX: AT) (OTCQX: ACUIF) ("AcuityAds" or "Company"), a technology leader that provides targeted digital media solutions enabling advertisers to connect intelligently with audiences across digital advertising campaigns, today provided an update on the launch date for the Company's new highly anticipated advertising automation platform. The invite-only digital event will be held at 11:00 AM ET / 8:00 AM PT on October 1, 2020. "We are proud to be...

Read More
news image

Ad Tech and Martech

IAS VERIFIES ADMIX IN-PLAY ADVERTISING FOR THE FIRST TIME

Admix, Integral Ad Science | May 10, 2021

Admix, the first In-Play advertisement platform that connects smartphone gamers and brands, has announced a new alliance with Integral Ad Science (IAS), a world leader in digital ad verification. Admix is the first In-Play advertisement firm that offers ad inventory that is calculated and tested by a trusted, unbiased partner as a result of this integration with IAS. Admix's In-Play advertising is also independently checked and verified with the same rigor as the rest of the d...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us