MECLABS Institute

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MECLABS is a science lab (primary research) with a consultancy (applied research). We conduct rigorous experiments in the new science of optimization and we apply our discoveries to help leaders optimize the financial performance of their sales and marketing programs. The MECLABS Primary Research divisions include MarketingExperiments and MarketingSherpa. The Applied Research divisions include the Strategy, Conversion, Leads, Agency, Technology and Training Groups.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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ADVERTISER CAMPAIGN MANAGEMENT

CLINCH LAUNCHES NEW SAAS PLATFORM, REBUILDING THE ENTIRE ADVERTISING PROCESS TO BRING UNPARALLELED POWER AND EFFICIENCY TO AGENCIES AND ADVERTISERS

Clinch | February 23, 2022

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Clinch, the "Personalization Everywhere" company that leads the industry in AI-driven omnichannel personalization (DCO) and dynamic ad-serving, today announced the launch of Flight Control, the very first powerful SaaS platform built to eliminate complexity in campaign workflows and make agencies and internal brand media organizations more efficient and profitable. Already integrated with the leading audience, data, and distribution companies like The Trade Desk, DV360, ...

Read More

BRAND MARKETING

NEW DIGITAL SHELF INSTITUTE ANNOUNCES RELEASE OF NEW STUDY, "THE FULL REVENUE IMPACT OF RETAILER AD PLATFORMS"

Digital Shelf Institute | December 21, 2020

news image

The Digital Shelf Institute, the commerce community for manufacturers, reported the arrival of new study, "The Full Revenue Impact of Retailer Ad Platforms." Generated through bits of knowledge and anonymized information from many internet business and digital leaders brands brands, the exploration was worked around a common question, "What is the total value of my retail media spend?" and offers another system for ascertaining how retail advertising investments positively im...

Read More

AD NETWORKS

BRAND NEW GALAXY ACQUIRES CONTENT26

content26 | November 09, 2020

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Brand New Galaxy announced that it has acquired content26, a digital agency providing many of the world’s most recognized brands with advertising and content on Amazon. A unique combination of strategic, creative, and technological thinking allows Brand New Galaxy and content26 to implement customers' digital transformations holistically. The purchase of content26 advances Brand New Galaxy’s growth strategy, which leverages geographical expansion and acquisitions to create a plat...

Read More

AD NETWORKS

NBC'S TODAY JOINS THE AD COUNCIL FOR NEW PUBLIC SERVICE AD EMPOWERING GIRLS IN STEM

Ad Council | February 14, 2022

news image

This Sunday before the start of Super Bowl LVI, NBC's TODAY will debut a new television public service ad (PSA) featuring the show's anchors to encourage girls throughout the country to pursue their interests in STEM—science, technology, engineering and math. The spot, a part of the national She Can STEM campaign, was created by ad agency Deloitte Digital in collaboration with the Ad Council, a non-profit and leading producer of social impact campaigns for 80 years, and IF/THEN, an...

Read More
news image

ADVERTISER CAMPAIGN MANAGEMENT

CLINCH LAUNCHES NEW SAAS PLATFORM, REBUILDING THE ENTIRE ADVERTISING PROCESS TO BRING UNPARALLELED POWER AND EFFICIENCY TO AGENCIES AND ADVERTISERS

Clinch | February 23, 2022

Clinch, the "Personalization Everywhere" company that leads the industry in AI-driven omnichannel personalization (DCO) and dynamic ad-serving, today announced the launch of Flight Control, the very first powerful SaaS platform built to eliminate complexity in campaign workflows and make agencies and internal brand media organizations more efficient and profitable. Already integrated with the leading audience, data, and distribution companies like The Trade Desk, DV360, ...

Read More
news image

BRAND MARKETING

NEW DIGITAL SHELF INSTITUTE ANNOUNCES RELEASE OF NEW STUDY, "THE FULL REVENUE IMPACT OF RETAILER AD PLATFORMS"

Digital Shelf Institute | December 21, 2020

The Digital Shelf Institute, the commerce community for manufacturers, reported the arrival of new study, "The Full Revenue Impact of Retailer Ad Platforms." Generated through bits of knowledge and anonymized information from many internet business and digital leaders brands brands, the exploration was worked around a common question, "What is the total value of my retail media spend?" and offers another system for ascertaining how retail advertising investments positively im...

Read More
news image

AD NETWORKS

BRAND NEW GALAXY ACQUIRES CONTENT26

content26 | November 09, 2020

Brand New Galaxy announced that it has acquired content26, a digital agency providing many of the world’s most recognized brands with advertising and content on Amazon. A unique combination of strategic, creative, and technological thinking allows Brand New Galaxy and content26 to implement customers' digital transformations holistically. The purchase of content26 advances Brand New Galaxy’s growth strategy, which leverages geographical expansion and acquisitions to create a plat...

Read More
news image

AD NETWORKS

NBC'S TODAY JOINS THE AD COUNCIL FOR NEW PUBLIC SERVICE AD EMPOWERING GIRLS IN STEM

Ad Council | February 14, 2022

This Sunday before the start of Super Bowl LVI, NBC's TODAY will debut a new television public service ad (PSA) featuring the show's anchors to encourage girls throughout the country to pursue their interests in STEM—science, technology, engineering and math. The spot, a part of the national She Can STEM campaign, was created by ad agency Deloitte Digital in collaboration with the Ad Council, a non-profit and leading producer of social impact campaigns for 80 years, and IF/THEN, an...

Read More