MECLABS Institute

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MECLABS is a science lab (primary research) with a consultancy (applied research). We conduct rigorous experiments in the new science of optimization and we apply our discoveries to help leaders optimize the financial performance of their sales and marketing programs. The MECLABS Primary Research divisions include MarketingExperiments and MarketingSherpa. The Applied Research divisions include the Strategy, Conversion, Leads, Agency, Technology and Training Groups.

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RETINA AI BRINGS CUSTOMER LIFETIME VALUE ANALYTICS TO GOOGLE ADS

Retina AI | February 03, 2022

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Retina AI, the leading predictive customer lifetime value (pCLV) intelligence company today announced an integration with Google Ads, allowing customers to track how effective their advertising campaigns are in acquiring customers with high lifetime value to brands. The new integration means that customers will now be able to measure their advertising campaigns effortlessly on both Facebook and Google. The new capabilities will be available to all existing customers and work direc...

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Ad Networks, Ad Tech and Martech

ANZU & IAS LAUNCH FIRST-TO-MARKET MEASUREMENT SOLUTION TO VALIDATE 3D IN-GAME MEDIA QUALITY

Integral Ad Science | July 13, 2023

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Anzu, the most advanced intrinsic in-game advertising solution, and Integral Ad Science (IAS), a leading global media measurement and optimisation platform, have announced the launch of the industry’s first solution that measures viewability and invalid traffic (IVT) across 2D and 3D gaming environments and tracks them within the IAS signal platform. Gamers play two or more hours of video games every single day, so the need to monitor media quality has never been more impo...

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Programmatic Advertising

PREPARING FOR A COOKIELESS FUTURE WITH CONTEXTUAL ADVERTISING

Seedtag | August 24, 2021

news image

Albert Nieto, co-CEO of Seedtag, explains why advertisers should invest in contextual targeting as the end of third-party cookies edges closer. Google recently announced that it is delaying its plans to phase out third-party cookies in the Chrome browser until 2023, a year later than it originally planned. However, while the announcement may feel like a backwards step in the battle for consumer privacy, the wider industry continues to press on with plans to deprecate the use of third-part...

Read More

Ad Networks, Advertiser Campaign Management

NBCUNIVERSAL’S PEACOCK MAKES $1 BILLION IN UPFRONT AD SALES

NBCUniversal's Peacock | July 01, 2022

news image

NBCUniversal's Peacock streamer made $1 billion in ad sales during its upfront ad negotiations, with total digital and streaming sales up 20% from last year, according to the media conglomerate, which confirmed today that it had concluded its upfront negotiations. NBCU is the latest media company to announce the end of its upfront season, capping off a season in which many marketers frequently adjusted budgets to account for market uncertainty caused by various economic factor...

Read More
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Ad Networks

RETINA AI BRINGS CUSTOMER LIFETIME VALUE ANALYTICS TO GOOGLE ADS

Retina AI | February 03, 2022

Retina AI, the leading predictive customer lifetime value (pCLV) intelligence company today announced an integration with Google Ads, allowing customers to track how effective their advertising campaigns are in acquiring customers with high lifetime value to brands. The new integration means that customers will now be able to measure their advertising campaigns effortlessly on both Facebook and Google. The new capabilities will be available to all existing customers and work direc...

Read More
news image

Ad Networks, Ad Tech and Martech

ANZU & IAS LAUNCH FIRST-TO-MARKET MEASUREMENT SOLUTION TO VALIDATE 3D IN-GAME MEDIA QUALITY

Integral Ad Science | July 13, 2023

Anzu, the most advanced intrinsic in-game advertising solution, and Integral Ad Science (IAS), a leading global media measurement and optimisation platform, have announced the launch of the industry’s first solution that measures viewability and invalid traffic (IVT) across 2D and 3D gaming environments and tracks them within the IAS signal platform. Gamers play two or more hours of video games every single day, so the need to monitor media quality has never been more impo...

Read More
news image

Programmatic Advertising

PREPARING FOR A COOKIELESS FUTURE WITH CONTEXTUAL ADVERTISING

Seedtag | August 24, 2021

Albert Nieto, co-CEO of Seedtag, explains why advertisers should invest in contextual targeting as the end of third-party cookies edges closer. Google recently announced that it is delaying its plans to phase out third-party cookies in the Chrome browser until 2023, a year later than it originally planned. However, while the announcement may feel like a backwards step in the battle for consumer privacy, the wider industry continues to press on with plans to deprecate the use of third-part...

Read More
news image

Ad Networks, Advertiser Campaign Management

NBCUNIVERSAL’S PEACOCK MAKES $1 BILLION IN UPFRONT AD SALES

NBCUniversal's Peacock | July 01, 2022

NBCUniversal's Peacock streamer made $1 billion in ad sales during its upfront ad negotiations, with total digital and streaming sales up 20% from last year, according to the media conglomerate, which confirmed today that it had concluded its upfront negotiations. NBCU is the latest media company to announce the end of its upfront season, capping off a season in which many marketers frequently adjusted budgets to account for market uncertainty caused by various economic factor...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us