Mediatropy Digital Agency

mediatropy.com

Mediatropy is an independent full-service digital agency that helps brands tell their stories to the right audiences. More than 200 clients in Asia have trusted our expertise to engage their audiences with digital marketing campaigns that build higher customer lifetime values. As an independent digital agency, we develop media buying/planning and content marketing strategies unbiased to platforms, tailored to increase customer engagement and business revenue.

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Mobile Advertising, Ad Networks

GAMUT AND WAYMARK PARTNER TO BRING AI-POWERED CTV AD CREATION TO LOCAL ADVERTISERS

Gamut | January 06, 2023

news image

Gamut and Waymark have announced a partnership to expand next-generation local advertising services on a national scale. Gamut offers advertisers brand-safe access to premium connected TV (CTV) video ad inventory, while Waymark is an artificial intelligence start-up that automates video production. By combining Gamut's access to high-quality CTV video ad inventory with Waymark's AI-powered capabilities, this partnership will provide a cost-effective way for brands to produce and deliver ...

Read More

Mobile Advertising, Ad Networks, Advertiser Campaign Management

ESTRELLA MEDIA TAPS FREEWHEEL TO ACCELERATE GROWTH OF CONNECTED TV ADVERTISING FOR ITS SPANISH LANGUAGE DIGITAL CHANNELS

Estrella Media, Inc. | December 15, 2022

news image

Estrella Media, the transformative Spanish-language media company serving a diverse multiplatform Hispanic audience in the US, today announced that it has partnered with FreeWheel, a global technology platform for the TV advertising industry, to expand its connected TV (CTV) advertising business. The partnership will enable both companies to elevate and support the enormous growth of Hispanic CTV across the valuable Estrella Media platforms thru EstrellaTV, Estrella News, Cine EstrellaTV, Estrel...

Read More

Mobile Advertising

74% OF CONSUMERS USE MOBILE ADS TO DISCOVER NEW APPS ACCORDING TO IRONSOURCE REPORT

ironSource | September 08, 2022

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ironSource (NYSE: IS), a leading business platform for the App Economy, today presents its MobileVoice® reports: The Modern Mobile Consumer 2022: App Discovery and Monetization. The reports, available in two versions — one for app marketers and one for monetization managers — provide data around the app discovery habits of consumers, and dive into which types of ads are preferred, how often they use their downloaded apps, why they use their apps and more. ironSource’s data ...

Read More

Advertiser Platforms

LG AD SOLUTIONS RELEASES ITS ENHANCED ADS STUDY RESULTS

LG Ad Solutions | February 09, 2023

news image

LG Advertising Solutions has recently released the results of its thought leadership study, "Enhanced Ads Study," highlighting the impact of enhanced Connected TV (CTV) advertising formats on watcher engagement and productivity, providing critical insights for the advertising industry's future. The enhanced CTV ads use dynamic QR codes that, depending on time, change messaging and trigger location-specific creative content. Its study reported that around 49% of U.S...

Read More
news image

Mobile Advertising, Ad Networks

GAMUT AND WAYMARK PARTNER TO BRING AI-POWERED CTV AD CREATION TO LOCAL ADVERTISERS

Gamut | January 06, 2023

Gamut and Waymark have announced a partnership to expand next-generation local advertising services on a national scale. Gamut offers advertisers brand-safe access to premium connected TV (CTV) video ad inventory, while Waymark is an artificial intelligence start-up that automates video production. By combining Gamut's access to high-quality CTV video ad inventory with Waymark's AI-powered capabilities, this partnership will provide a cost-effective way for brands to produce and deliver ...

Read More
news image

Mobile Advertising, Ad Networks, Advertiser Campaign Management

ESTRELLA MEDIA TAPS FREEWHEEL TO ACCELERATE GROWTH OF CONNECTED TV ADVERTISING FOR ITS SPANISH LANGUAGE DIGITAL CHANNELS

Estrella Media, Inc. | December 15, 2022

Estrella Media, the transformative Spanish-language media company serving a diverse multiplatform Hispanic audience in the US, today announced that it has partnered with FreeWheel, a global technology platform for the TV advertising industry, to expand its connected TV (CTV) advertising business. The partnership will enable both companies to elevate and support the enormous growth of Hispanic CTV across the valuable Estrella Media platforms thru EstrellaTV, Estrella News, Cine EstrellaTV, Estrel...

Read More
news image

Mobile Advertising

74% OF CONSUMERS USE MOBILE ADS TO DISCOVER NEW APPS ACCORDING TO IRONSOURCE REPORT

ironSource | September 08, 2022

ironSource (NYSE: IS), a leading business platform for the App Economy, today presents its MobileVoice® reports: The Modern Mobile Consumer 2022: App Discovery and Monetization. The reports, available in two versions — one for app marketers and one for monetization managers — provide data around the app discovery habits of consumers, and dive into which types of ads are preferred, how often they use their downloaded apps, why they use their apps and more. ironSource’s data ...

Read More
news image

Advertiser Platforms

LG AD SOLUTIONS RELEASES ITS ENHANCED ADS STUDY RESULTS

LG Ad Solutions | February 09, 2023

LG Advertising Solutions has recently released the results of its thought leadership study, "Enhanced Ads Study," highlighting the impact of enhanced Connected TV (CTV) advertising formats on watcher engagement and productivity, providing critical insights for the advertising industry's future. The enhanced CTV ads use dynamic QR codes that, depending on time, change messaging and trigger location-specific creative content. Its study reported that around 49% of U.S...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us