Mediatropy Digital Agency

NCSolutions | September 09, 2020

NCSolutions (NCS) and ciValue are collaborating to launch a new cloud-based retailer marketing service designed to support the personalized and relevant experience today's shoppers expect from retailers and brands. The joint service, named the ciMedia Platform, allows retailers to serve the most relevant offers possible and better meet the expectations of their shoppers. By collaborating with brands on offers and campaigns, retailers can capture a larger share of CPG advertising investments....

PROGRAMMATIC ADVERTISING

Adverty | December 11, 2020

Adverty AB (publ) declares association with global mobile-first advertising technology organization InMobi to empower more advertisers to use market-programmatic in-game offering. The association is set to launch during Q1 2021, when the specialized integration of platforms has been finished. Adverty, the leading in-game platform for advertisers, offices and substance makers, has declared an association with worldwide promotion trade, InMobi, to expand its programmatic reach for b...

Local Media Consortium | July 17, 2020

The Local Media Consortium and the Google News Initiative today announced the results of a survey examining advertiser perceptions of local media and what local media can do to strengthen their digital ad strategies. The study, conducted by leading business strategy and research company Magid and titled 2020 Advertiser Assessment of Local Media Digital Advertising, analyzed the views of national and local advertisers and ad agencies across the U.S., focusing on how local media can better address...

prnewswire | February 12, 2020

MGID, the global pioneer in native advertising, has announced it will only charge buyers for 100% viewable native advertising placements, as well as content recommendation widgets, using the Media Ratings Council (MRC) Viewable Ad Impression Measurement Guidelines as its viewability criteria. The viewability guidelines are "intended to provide guidance for the measurement of viewable impressions that supplement existing IAB Measurement Guidelines for display advertising and digital video ad...