MediaVillage

MEDIAVILLAGE IS THE INDUSTRY LEADER IN B2B MARKET INTELLIGENCE, EFFECTIVE CONTENT MARKETING, TALENT DEVELOPMENT AND EDUCATION. As business models evolve, so do the opportunities to advance growth through a Collective Impact Model focused on activating and amplifying marketing, talent development, education and business solutions. Our Collective Impact Model enables MediaVillage members to generate 25%-35% cost efficiencies from B2B marketing budgets. We enable and empower collaborative teams to generate measurable success and growth in a highly competitive market. We focus on breaking down the bureaucratic inertia and resistance to change that prevent growth and competitive differentiation.

C-Suite On Deck

Jack Myers, Media Ecologist, and Founder at MediaVillage has influenced the decisions of hundreds of global, national and regional media, marketing, advertising and entertainment companies and organizations for over forty years. More than 150 companies, organizations and industry l...

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Related News

HOW DTC BRANDS ARE SHAPING THE FUTURE OF TV ADVERTISING

mediavillage | February 03, 2020

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Call it a coincidence, if you like: As ever-more conversations between TV ad buyers and sellers begin to revolve around the Holy Grail of business outcomes attribution direct-to-consumer (DTC) brands such as Dollar Shave Club have been moving aggressively into TV advertising. DTC brands have added $1.4 billion to the TV ad pie in just the last year, according to the Video Advertising Bureau. In 2018, seventy DTC companies ran ads on TV for the first time. Actually, it's not such a coin...

Read More

COVID-19 ECONOMY: 2020 FORECAST FOR 21 MEDIA CATEGORIES

MediaVillage | April 23, 2020

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The Myers Report has issued updated 2020 economic forecasts for 21 advertising categories, plus digital and legacy/linear break-outs for eight of those categories. (Scroll down for 21 category details.) For additional insights on the advertising outlook through 2020 . We project a 20% overall decline in 2020 ad spend, with greater declines in most categories offset by projected 26% increases in online originated video advertising and interactive/OTT/Addressable TV advertising. Not su...

Read More

NAT GEO CELEBRATES EARTH DAY TODAY WITH NEW JANE GOODALL DOCUMENTARY

MediaVillage | April 22, 2020

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The first Earth Day rallied folks around the country, flooding streets with some 20 million who pledged to save the planet. It may seem archaic today when the notion of gathering people is a death threat. Yet as isolated as we must stay right now, as the 50th Earth Day dawns Wednesday, the reason for the day remains. While no one person can carry the banner to save the planet, one slight, old woman is about as close anyone could get. Jane Goodall is an unlikely hero, but she accepted the mantle ...

Read More

NORMALCY IN THE AGE OF APPREHENSION

MediaVillage | April 17, 2020

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When the foreign pandemic first started to become a domestic reality, regular readers of this column will remember that we shifted our editorial focus away from business and enterprise to positive thoughts for persevering in unprecedented times. To that end, we've talked about the effortless things that each of us could do to improve our emotional reality and that of those around us. Behold the power of a simple smile or the choice to banish negativity in favor of the happiness and joy that ...

Read More
news image

HOW DTC BRANDS ARE SHAPING THE FUTURE OF TV ADVERTISING

mediavillage | February 03, 2020

Call it a coincidence, if you like: As ever-more conversations between TV ad buyers and sellers begin to revolve around the Holy Grail of business outcomes attribution direct-to-consumer (DTC) brands such as Dollar Shave Club have been moving aggressively into TV advertising. DTC brands have added $1.4 billion to the TV ad pie in just the last year, according to the Video Advertising Bureau. In 2018, seventy DTC companies ran ads on TV for the first time. Actually, it's not such a coin...

Read More
news image

COVID-19 ECONOMY: 2020 FORECAST FOR 21 MEDIA CATEGORIES

MediaVillage | April 23, 2020

The Myers Report has issued updated 2020 economic forecasts for 21 advertising categories, plus digital and legacy/linear break-outs for eight of those categories. (Scroll down for 21 category details.) For additional insights on the advertising outlook through 2020 . We project a 20% overall decline in 2020 ad spend, with greater declines in most categories offset by projected 26% increases in online originated video advertising and interactive/OTT/Addressable TV advertising. Not su...

Read More
news image

NAT GEO CELEBRATES EARTH DAY TODAY WITH NEW JANE GOODALL DOCUMENTARY

MediaVillage | April 22, 2020

The first Earth Day rallied folks around the country, flooding streets with some 20 million who pledged to save the planet. It may seem archaic today when the notion of gathering people is a death threat. Yet as isolated as we must stay right now, as the 50th Earth Day dawns Wednesday, the reason for the day remains. While no one person can carry the banner to save the planet, one slight, old woman is about as close anyone could get. Jane Goodall is an unlikely hero, but she accepted the mantle ...

Read More
news image

NORMALCY IN THE AGE OF APPREHENSION

MediaVillage | April 17, 2020

When the foreign pandemic first started to become a domestic reality, regular readers of this column will remember that we shifted our editorial focus away from business and enterprise to positive thoughts for persevering in unprecedented times. To that end, we've talked about the effortless things that each of us could do to improve our emotional reality and that of those around us. Behold the power of a simple smile or the choice to banish negativity in favor of the happiness and joy that ...

Read More