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National Advertising Division | December 23, 2021

The National Advertising Division (NAD) of BBB National Programs has referred advertising claims made by PLx Pharma, Inc. to the Federal Trade Commission (FTC) for review and possible enforcement action after the company declined to accept NAD's recommendations to modify certain claims for its Vazalore immediate-release aspirin product. In Case #6912, NAD recommended, among other things, that PLx Pharma: Modify the claim "Vazalore has up to 5...

Social Media Advertising

Neeyamo | January 08, 2021

Neeyamo, a market leader in contribution platform-based worldwide HRO services to global associations, is happy to declare its essential partnership with Ferretly, a main AI-fueled web-based media screening stage supplier zeroed in on relieving associations' employment risks. Through this partnership, Neeyamo, as a component of its start to finish foundation screening arrangement, would now be able to offer front line AI-enabled social media screening administrations to its worldwide clients...

Advertiser Platforms

ExchangeWire | June 29, 2023

Adform, the global programmatic platform, today announces the results of a PwC-tested campaign that increased unique impressions by 275% in Safari and Firefox (versus Chrome and other browsers where third-party cookies still play a key role), demonstrating great potential for Utiq’s identity solution. Utiq, the new European privacy-led digital Authentic Consent Service, was tested along with an independent advertising agency pilot, and achieved stronger addressability and ...

Mobile Advertising

GlobeNewswire | December 14, 2023

Connexa Sports Technologies Inc. (Nasdaq:CNXA) today advised that its long-term partnership with the AdVenture Media Group continues to deliver unprecedented digital advertising results. Measured through its Return on Advertising Spend (ROAS), Connexa’s operating company, Slinger Bag, generated close to $2 million in revenue with an average ROAS of 18.9X during the 3 months to the end of November 2023. This included a an incredible 35X ROAS during Black Friday week alone. ...