Metia

Ad Tech and Martech

Dealer Inspire | November 18, 2020

Dealer Inspire (DI), a Cars.com Inc. (NYSE: CARS) organization that gives problematic innovation and digital advertising solutions to the automotive industry, reported another OEM partnership agreement with FordDirect. The organization denotes DI's 30th ensured OEM program to date. DI has been chosen by FordDirect as a preferred digital advertising supplier for its US-based Ford businesses, who are presently qualified for DI's full set-up of associated digital showcasing a...

9to5mac | March 04, 2020

Apple today updated its App Store review guidelines regarding some of the features introduced with iOS 13, besides the compatibility of apps with the latest iPhone and iPad models, and more. The company notes that 77% of all Apple devices shipped in the last four years are running iOS 13, the latest version of the operating system. On iPad, the number rises to 79% with iPadOS 13. That means it’s important for developers to update their apps with the latest technologies available. Apple say...

Brand Marketing

Business Wire | March 29, 2023

CitrusAd and sponsorcart.io partner to deliver on-site shoppable video ad technology to retail media networks in the U.S. and abroad. The CitrusAd and Sponsorcart partnership simplifies video campaign activation, and retail monetization, making it easier than ever for brand advertisers across the globe to activate shoppable video campaigns on retail media networks. Brands can implement, manage and scale video ad creative alongside, add-to-cart functionality for corresponding SKUs that enab...

Display Advertising

DeepIntent | January 12, 2023

DeepIntent, the leading healthcare advertising technology firm designed to influence improved patient health and business results, accomplished a key milestone, attaining growth for the fifth straight year and a triple-digit growth rate across CTV campaigns. The firm added more than 100 employees in 2022, outpacing the expansion of the healthcare advertising industry as a whole, as pharmaceutical marketers increasingly embraced digital advertising, notably on CTV. In 2022, CTV spe...