Metric Theory

metrictheory.com

Metric Theory is a performance digital marketing agency with offices in San Francisco, New York City, Denver, and Orange County. We've managed $500MM+ in ad spend for clients like GoFundMe, Carvana, Too Faced, Personal Capital, and more than 400 others. We work with companies of all shapes and sizes, and specialize in driving results for B2B technology companies, direct-to-consumer brands, consumer app companies, large ecommerce sites, and fast growing start-ups. Every client is paired with a specialized strategist familiar with their unique industry and business challenges. We speak your language.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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MICROSOFT IS ROLLING OUT CONVERSION INCLUSION OPTIONS FOR ADVERTISERS

searchenginejournal | April 10, 2020

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At a Glance: Microsoft Ads Expands Conversion Inclusion Options for Advertisers. Read More

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IBM WATSON ADVERTISING ANNOUNCES NEW RESEARCH TO EXPLORE THE ROLE OF AI IN DETECTING AND MITIGATING BIAS IN ADVERTISING

IBM | June 24, 2021

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IBM Watson Advertising (NYSE: IBM) today announced a research initiative that will apply open-source AI technology, developed by IBM, to better understand how prevalent unwanted bias is in advertising, while simultaneously laying the foundation for potential mitigation. This work aligns with IBM Watson Advertising's overarching mission to make AI the catalyst for improving solutions, services and trust in the advertising ecosystem, and builds upon IBM's leadership in transforming busines...

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GOOGLE SEARCH ADDS A CLINICALLY-VALIDATED SELF ASSESSMENT TO FIGHT ANXIETY

Google | June 01, 2020

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Google is now providing a clinically-validated self assessment questionnaire in search results to people who look up information about anxiety. When people use Google Search to look for information about anxiety, they will now see a clinically-validated que...

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ADVERTISER PLATFORMS

VEEA AND IFREE GROUP LAUNCH TROLLEE SMART RETAIL SOLUTION TO TRANSFORM THE SHOPPING EXPERIENCE

Veea Inc, iFREE GROUP | September 29, 2021

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TROLLEE Shopping Platform, developed by iFREE Group and powered by Veea's Edge Computing and Advertising platforms, drives new revenue opportunities for retailers and increases customer loyalty Veea Inc., a New York-based leader in integrated smart edge connectivity, computing and security technologies, and iFree Group, a Hong-Kong based conglomerate providing global connectivity, Smart City, Smart Retail and Smart Hospitality solutions, announced that they have launched their...

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news image

MICROSOFT IS ROLLING OUT CONVERSION INCLUSION OPTIONS FOR ADVERTISERS

searchenginejournal | April 10, 2020

At a Glance: Microsoft Ads Expands Conversion Inclusion Options for Advertisers. Read More

news image

AD NETWORKS

IBM WATSON ADVERTISING ANNOUNCES NEW RESEARCH TO EXPLORE THE ROLE OF AI IN DETECTING AND MITIGATING BIAS IN ADVERTISING

IBM | June 24, 2021

IBM Watson Advertising (NYSE: IBM) today announced a research initiative that will apply open-source AI technology, developed by IBM, to better understand how prevalent unwanted bias is in advertising, while simultaneously laying the foundation for potential mitigation. This work aligns with IBM Watson Advertising's overarching mission to make AI the catalyst for improving solutions, services and trust in the advertising ecosystem, and builds upon IBM's leadership in transforming busines...

Read More
news image

GOOGLE SEARCH ADDS A CLINICALLY-VALIDATED SELF ASSESSMENT TO FIGHT ANXIETY

Google | June 01, 2020

Google is now providing a clinically-validated self assessment questionnaire in search results to people who look up information about anxiety. When people use Google Search to look for information about anxiety, they will now see a clinically-validated que...

Read More
news image

ADVERTISER PLATFORMS

VEEA AND IFREE GROUP LAUNCH TROLLEE SMART RETAIL SOLUTION TO TRANSFORM THE SHOPPING EXPERIENCE

Veea Inc, iFREE GROUP | September 29, 2021

TROLLEE Shopping Platform, developed by iFREE Group and powered by Veea's Edge Computing and Advertising platforms, drives new revenue opportunities for retailers and increases customer loyalty Veea Inc., a New York-based leader in integrated smart edge connectivity, computing and security technologies, and iFree Group, a Hong-Kong based conglomerate providing global connectivity, Smart City, Smart Retail and Smart Hospitality solutions, announced that they have launched their...

Read More