Metric Theory

metrictheory.com

Metric Theory is a performance digital marketing agency with offices in San Francisco, New York City, Denver, and Orange County. We've managed $500MM+ in ad spend for clients like GoFundMe, Carvana, Too Faced, Personal Capital, and more than 400 others. We work with companies of all shapes and sizes, and specialize in driving results for B2B technology companies, direct-to-consumer brands, consumer app companies, large ecommerce sites, and fast growing start-ups. Every client is paired with a specialized strategist familiar with their unique industry and business challenges. We speak your language.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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TIME RESTRICTIONS FOR TV AND RADIO ADVERTISING MIGHT BE RELAXED

news.err | February 27, 2020

news image

The Ministry of Culture is preparing a draft that will mitigate the time restrictions assigned to TV and radio advertising. The planned amendment would also prohibit the children's shows ordered by the sponsors. Currently, the law says that a TV or a radio channel is not allowed to show more than 12 minutes of advertisements in an hour. The culture ministry is preparing a draft to take over a European Directive, which will mitigate the advertising requirements. According to the ministry'...

Read More

RIDESHARE ADVERTISING BILLS HEAD TO COMMITTEE THIS WEEK

floridapolitics | January 27, 2020

news image

Proposed legislation that would allow transportation network companies like Uber and Lyft to begin placing digital advertising boards on top of vehicles is slated for its first committee hearing this week. A similar bill in the Senate (SB 1352) heads to its first committee Monday. The House Transportation and Infrastructure Subcommittee will hear Rep. Bob Rommel‘s bill Tuesday at noon. While the bill would affect companies like Uber and Lyft by allowing them to incorporate advertising into...

Read More

DISPLAY ADVERTISING, RETARGETING

ZOOMD’S ALBERT AI, CREATIVE OPTIMIZATION TECHNOLOGY GENERATES 800% RETURN ON AD SPEND

Zoomd | January 27, 2023

news image

With creative ad optimization subjected to user biases such as preferences for strong headlines, graphics, colors, etc., Albert AI technology, owned by Zoomd, provides genuine creative optimization based on real-time creative performance across goods, advertising, campaigns, and market segments. Even with the recent development of technologies like Chat GPT-4, ad production is likely to be the last aspect of marketing to gain from AI-powered technology. Due to the subjectivity use...

Read More

AD TECH AND MARTECH

INTEGRAL AD SCIENCE ENHANCES CONTEXT CONTROL FOR ADVERTISERS AND PUBLISHERS GLOBALLY

Integral Ad Science | December 03, 2021

news image

Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced the expansion of its Context Control solution for advertisers and publishers globally, giving customers more control over the context of digital ad placements. We first launched Context Control to help our customers transform their targeting strategies, and it's already prepared them to successfully navigate a cookieless future. Advertisers need these critical tools to cu...

Read More
news image

TIME RESTRICTIONS FOR TV AND RADIO ADVERTISING MIGHT BE RELAXED

news.err | February 27, 2020

The Ministry of Culture is preparing a draft that will mitigate the time restrictions assigned to TV and radio advertising. The planned amendment would also prohibit the children's shows ordered by the sponsors. Currently, the law says that a TV or a radio channel is not allowed to show more than 12 minutes of advertisements in an hour. The culture ministry is preparing a draft to take over a European Directive, which will mitigate the advertising requirements. According to the ministry'...

Read More
news image

RIDESHARE ADVERTISING BILLS HEAD TO COMMITTEE THIS WEEK

floridapolitics | January 27, 2020

Proposed legislation that would allow transportation network companies like Uber and Lyft to begin placing digital advertising boards on top of vehicles is slated for its first committee hearing this week. A similar bill in the Senate (SB 1352) heads to its first committee Monday. The House Transportation and Infrastructure Subcommittee will hear Rep. Bob Rommel‘s bill Tuesday at noon. While the bill would affect companies like Uber and Lyft by allowing them to incorporate advertising into...

Read More
news image

DISPLAY ADVERTISING, RETARGETING

ZOOMD’S ALBERT AI, CREATIVE OPTIMIZATION TECHNOLOGY GENERATES 800% RETURN ON AD SPEND

Zoomd | January 27, 2023

With creative ad optimization subjected to user biases such as preferences for strong headlines, graphics, colors, etc., Albert AI technology, owned by Zoomd, provides genuine creative optimization based on real-time creative performance across goods, advertising, campaigns, and market segments. Even with the recent development of technologies like Chat GPT-4, ad production is likely to be the last aspect of marketing to gain from AI-powered technology. Due to the subjectivity use...

Read More
news image

AD TECH AND MARTECH

INTEGRAL AD SCIENCE ENHANCES CONTEXT CONTROL FOR ADVERTISERS AND PUBLISHERS GLOBALLY

Integral Ad Science | December 03, 2021

Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced the expansion of its Context Control solution for advertisers and publishers globally, giving customers more control over the context of digital ad placements. We first launched Context Control to help our customers transform their targeting strategies, and it's already prepared them to successfully navigate a cookieless future. Advertisers need these critical tools to cu...

Read More