Miles IT

Ad Networks

IAB, PwC | April 13, 2022

In 2021 the US saw exponential growth in digital advertising. The Internet Advertising Revenue report by IAB (Interactive Advertising Bureau) and PwC reveals that digital advertising in the US increased by 35.4% year on year to $189.3 billion in 2021. This growth is significant considering that it is the highest level of growth for the sector since 2006. Compared to 2020's 12.2% growth, the 2021's revenue growth for the industry is nearly three times greater and more than two times the g...

Integral Ad Science | September 15, 2020

Integral Ad Science (IAS), the global leader in digital ad verification, today announced that The Globe and Mail, Canada's trusted source of news, will now offer IAS's leading contextual targeting solution, Context Control. This contextual technology is offered incrementally with existing IAS brand safety controls, providing curated contextual targeting and smart inventory packaging at scale. Marketers can now control their ad adjacencies with a wide array of contextual signals, includin...

Display Advertising

J&L Marketing, Volkswagen | May 02, 2022

J&L Marketing has been chosen for the certified Service & Parts Digital Advertising Program with Volkswagen of America as part of the Dealer Digital Program. This partnership will enable participating Volkswagen Dealers to use advanced digital marketing strategies to retain a higher level of customers along with attracting new customers to their service departments. As the only 2022 Google Premier Partner participating in the program, J&L Marketing offers the industry's most refi...

Ad Networks

University of Houston Law Center | December 27, 2021

A new study authored by University of Houston Law Center Professor Jim Hawkins and student Tiffany Penner and published in the Emory Law Journal indicates that the payday lending industry often targets Black and Latino communities in advertising their products, while the mainstream banking industry targets white consumers. In "Advertising Injustices: Marketing Race and Credit in America," Hawkins and Penner present two empirical studies they conducted on lenders in Houst...