Minnesota Interactive Marketing Association

mima.org

MIMA creates opportunities for digital marketers in Minnesota to collaborate and learn from one another. We are the the longest-standing digital marketing association in the county. As evidenced by the fact that we have the word "interactive" in our name. Much has changed since we started, but one thing has remained constant; the collective digital intelligence of Minnesota is second-to-none and we're here to make it available to all. MIMA is run by volunteers, including an all-volunteer Board of Directors that help set the course for the organization.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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BRIGHTCOVE INTRODUCES AD MONETIZATION SERVICE FOR MEDIA CLIENTS

Brightcove | March 08, 2023

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On March 7, 2023, Brightcove, a leading streaming technology company, introduced a new customized service called Brightcove Ad Monetization to enhance media organizations' ability to generate revenue from their content. The company has also established a dedicated global advertising operations team to aid media companies in optimizing their advertising strategy and revenue. Brightcove's Ad Monetization service is an expansion of its recent collaboration with Magnite, the...

Read More

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POSTCLICK RAISES $20 MILLION FUNDING ROUND, LAUNCHES THE FUTURE OF DIGITAL ADVERTISING CONVERSION

Postclick | April 12, 2022

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Postclick will use the funding to support the company’s evolution from an agency model to a full technology-led SaaS solution that will continually develop new innovations as an advanced partner to the marketing industry. The funds will also advance Postclick’s machine learning and artificial intelligence offerings, as well as deepen the company’s penetration into vertical markets. Until now, Postclick was available to limited customers and by invitation only. Wi...

Read More

Display Advertising

PONTIAC INTELLIGENCE LAUNCHES A CONNECTED TV BIDDER

Pontiac Intelligence | November 08, 2022

news image

Pontiac Intelligence, a modern and transparent programmatic advertising platform, announced the launch of a proprietary Connected TV (CTV) Bidder at the inaugural Pontiac Summit. Pontiac unveiled the newest ad buying technology product that enables advertisers of all sizes and budgets to purchase OTT and CTV across the connected TV landscape via Pontiac’s direct pipes. Pontiac is empowering users to buy commercials on ad supported streaming services such as Discovery, Xumo, ...

Read More

ADVERTISING'S POSITIVE ROLE IN SOCIETY GAINS RECOGNITION

warc | February 03, 2020

news image

Nearly half (46%) of British consumers believe advertising has a positive impact on society, while 42% say that advertising can help to make the world a better place, a new survey has revealed. The comprehensive research from Credos, the Advertising Association’s think tank, highlights how both consumers and industry practitioners perceive advertising’s role in society and was released to coincide with the AA’s annual LEAD summit last week. The findings are based on responses f...

Read More
news image

Ad Networks

BRIGHTCOVE INTRODUCES AD MONETIZATION SERVICE FOR MEDIA CLIENTS

Brightcove | March 08, 2023

On March 7, 2023, Brightcove, a leading streaming technology company, introduced a new customized service called Brightcove Ad Monetization to enhance media organizations' ability to generate revenue from their content. The company has also established a dedicated global advertising operations team to aid media companies in optimizing their advertising strategy and revenue. Brightcove's Ad Monetization service is an expansion of its recent collaboration with Magnite, the...

Read More
news image

Display Advertising

POSTCLICK RAISES $20 MILLION FUNDING ROUND, LAUNCHES THE FUTURE OF DIGITAL ADVERTISING CONVERSION

Postclick | April 12, 2022

Postclick will use the funding to support the company’s evolution from an agency model to a full technology-led SaaS solution that will continually develop new innovations as an advanced partner to the marketing industry. The funds will also advance Postclick’s machine learning and artificial intelligence offerings, as well as deepen the company’s penetration into vertical markets. Until now, Postclick was available to limited customers and by invitation only. Wi...

Read More
news image

Display Advertising

PONTIAC INTELLIGENCE LAUNCHES A CONNECTED TV BIDDER

Pontiac Intelligence | November 08, 2022

Pontiac Intelligence, a modern and transparent programmatic advertising platform, announced the launch of a proprietary Connected TV (CTV) Bidder at the inaugural Pontiac Summit. Pontiac unveiled the newest ad buying technology product that enables advertisers of all sizes and budgets to purchase OTT and CTV across the connected TV landscape via Pontiac’s direct pipes. Pontiac is empowering users to buy commercials on ad supported streaming services such as Discovery, Xumo, ...

Read More
news image

ADVERTISING'S POSITIVE ROLE IN SOCIETY GAINS RECOGNITION

warc | February 03, 2020

Nearly half (46%) of British consumers believe advertising has a positive impact on society, while 42% say that advertising can help to make the world a better place, a new survey has revealed. The comprehensive research from Credos, the Advertising Association’s think tank, highlights how both consumers and industry practitioners perceive advertising’s role in society and was released to coincide with the AA’s annual LEAD summit last week. The findings are based on responses f...

Read More