MKTG

Social Media Advertising

Amobee, ID5 | September 06, 2022

ID5, the market-leading identity provider for digital advertising, in partnership with Amobee, a leading advertising platform for optimised cross-screen performance, announce that they enabled boutique wine brand Gusbourne to expand its reach by 76% and achieve a conversion rate of 95% while reducing CPA by 23% for a recent direct-response, cross-device display campaign. Nearly 50% of UK traffic is currently unaddressable due to restrictions on third-party cookies in Safari, Firef...

Ad Networks

IRIS.TV, Reticle | October 05, 2021

Reticle, the leading Emotional AI for digital advertising, announced its integration with IRIS.TV, the leading video data platform. Marketers will now be able to use Reticle’s emotional data signals to contextually target relevant, brand-safe inventory across thousands of IRIS-enabled™ premium publishers on connected TV and video worldwide. Reticle’s Emotional AI has a taxonomy of 19+ positive emotional signals, enabling advertisers to match the emotional tone of...

Advertiser Campaign Management

Hilton | July 26, 2022

Hilton is shaking up hotel marketing and advertising with the announcement of its first global brand platform that identifies what has been missing from hotel marketing – the hotel stay. “Hilton. For the Stay” places the hotel front and center, elevating the role and importance of the stay at a time when lodging advertising is a sea of sameness, featuring overused destinations, cliché walks on the beach and generic descriptions of travel. Hi...

Ad Networks

Advertising Research Foundation | March 07, 2022

Here are the marketing and media events you need to watch out for this week: March 7 The 2022 Academy of Country Music Awards telecast. Stream it on Amazon Prime Video at 8 p.m. ET. March 8 The Advertising Research Foundation will start its two-day Shopper 2022 virtual conference (noon to 1:30 p.m. ET each day). It will feature presentations and panels by Melanie Babcock, VP of Integrated Medi...