MMGY Global

mmgyglobal.com

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MMGY Global is an integrated marketing firm focused on the needs of the travel, hospitality and entertainment industries. Our mission is simple: help travel companies grow revenue by motivating their customers. We create progressive marketing strategies based on research and apply these insights to measurable brand and channel marketing plans. We inspire the dreamers to become doers and lead the world's travel companies to better outcomes along the way.

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APPSFLYER SURVEY FINDS 98% OF BRANDS BELIEVE THAT CONNECTED TV ADVERTISING WILL BE BIGGER THAN MOBILE ADVERTISING

AppsFlyer | October 28, 2022

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AppsFlyer has released its new survey report, Connected TV Trends, 2022-23, Advertiser and Viewer Perceptions, that combines viewer and brand insights on the rapidly evolving Connected TV (CTV) space. The growth of CTV devices and platforms has spurred interest and popularity for advertising, and the survey found that currently, 64% of businesses are running direct response campaigns on CTV. Advertising on CTV also allows brands to expand reach, measure cross-platform, cross-devic...

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Advertiser Platforms

ADFORM & PWC STUDY SHOWS MARKETERS CAN ACHIEVE VALUE TODAY WITH FIRST-PARTY IDS

Adform, PwC | July 28, 2022

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Adform, the only global, independent, and fully integrated advertising platform built for modern marketing has unveiled an independent report with PwC showing that first-party IDs deliver significant uplift and scale on programmatic ad campaigns run with its ID Fusion solution. With third-party cookies to be discontinued in 2023, advertisers and publishers are struggling to reach their audiences online in a consistent, transparent, and privacy-compliant way. Many publishers are ad...

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Ad Networks

AUTONATION’S NEW ADS FOCUS ON EMPLOYEES

AutoNation | May 30, 2022

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AutoNation’s advertising campaign “Go Be Great” is a multi-million dollar campaign that supports the auto retail giant’s employee retention and recruitment effort. It features AutoNation employees and will air on television stations such as ESPN, CNBC, and NBC. It was launched ahead of the Indianapolis 500 race which aired on Sunday on NBC. In addition, AutoNation sponsored Indy 500 driver Helio Castroneves who was looking for a record fifth Indy 500 win. T...

Read More

Display Advertising

THE MEDIA SHOP TARGETS RETAIL MEDIA EXPANSION WITH BROADSIGN OOH AD PLATFORM

The Media Shop, Broadsign | October 12, 2022

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Broadsign, developer of the leading out-of-home (OOH) advertising platform, and Australian outdoor media company The Media Shop (TMS), today (October 11th, 2022) announced a partnership that will fuel the growth of TMS’ network of retail signage. TMS is leveraging the Broadsign platform to streamline ad sales and manage and distribute content across its expanding display network, including IGNITE, a new collection of 500 screens spanning Coles Express petrol and convenience ...

Read More
news image

Display Advertising

APPSFLYER SURVEY FINDS 98% OF BRANDS BELIEVE THAT CONNECTED TV ADVERTISING WILL BE BIGGER THAN MOBILE ADVERTISING

AppsFlyer | October 28, 2022

AppsFlyer has released its new survey report, Connected TV Trends, 2022-23, Advertiser and Viewer Perceptions, that combines viewer and brand insights on the rapidly evolving Connected TV (CTV) space. The growth of CTV devices and platforms has spurred interest and popularity for advertising, and the survey found that currently, 64% of businesses are running direct response campaigns on CTV. Advertising on CTV also allows brands to expand reach, measure cross-platform, cross-devic...

Read More
news image

Advertiser Platforms

ADFORM & PWC STUDY SHOWS MARKETERS CAN ACHIEVE VALUE TODAY WITH FIRST-PARTY IDS

Adform, PwC | July 28, 2022

Adform, the only global, independent, and fully integrated advertising platform built for modern marketing has unveiled an independent report with PwC showing that first-party IDs deliver significant uplift and scale on programmatic ad campaigns run with its ID Fusion solution. With third-party cookies to be discontinued in 2023, advertisers and publishers are struggling to reach their audiences online in a consistent, transparent, and privacy-compliant way. Many publishers are ad...

Read More
news image

Ad Networks

AUTONATION’S NEW ADS FOCUS ON EMPLOYEES

AutoNation | May 30, 2022

AutoNation’s advertising campaign “Go Be Great” is a multi-million dollar campaign that supports the auto retail giant’s employee retention and recruitment effort. It features AutoNation employees and will air on television stations such as ESPN, CNBC, and NBC. It was launched ahead of the Indianapolis 500 race which aired on Sunday on NBC. In addition, AutoNation sponsored Indy 500 driver Helio Castroneves who was looking for a record fifth Indy 500 win. T...

Read More
news image

Display Advertising

THE MEDIA SHOP TARGETS RETAIL MEDIA EXPANSION WITH BROADSIGN OOH AD PLATFORM

The Media Shop, Broadsign | October 12, 2022

Broadsign, developer of the leading out-of-home (OOH) advertising platform, and Australian outdoor media company The Media Shop (TMS), today (October 11th, 2022) announced a partnership that will fuel the growth of TMS’ network of retail signage. TMS is leveraging the Broadsign platform to streamline ad sales and manage and distribute content across its expanding display network, including IGNITE, a new collection of 500 screens spanning Coles Express petrol and convenience ...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us