MMGY Global

Ad Tech and Martech

Integral Ad Science | July 01, 2021

Integral Ad Science (IAS), an ad-tech firm specializing in ad verification, revealed its initial public offering (IPO) pricing today. Its trading floor debut comes after a wave of optimistic bets on adtech companies such as The Trade Desk, Magnite, LiveRamp, and Criteo after Google's statement on Thursday that it would postpone the deprecation of third-party cookies until 2023. Here is what they must do. understand the marketers Every day, IAS utilizes its dataset of over 100 ...

Ad Tech and Martech

AiAdvertising, GloriFi | October 31, 2022

AiAdvertising, Inc. (OTC: AIAD), a next-generation AdTech company focused on harnessing the power of artificial intelligence (AI) and machine learning (ML) to eliminate waste and maximize the return on digital ad spend, today announced it has signed an agreement with GloriFi. Through the collaboration, AiAdvertising will implement its Campaign Performance Platform (CPP) to build upon GloriFi’s hugely successful soft launch with their co-founder Candace Owens. AiAdvertising’s CPP is t...

Ad Tech and Martech

Waymark | August 12, 2022

Waymark, a pioneer in using artificial intelligence to scale up video production, has launched a revolutionary AI-powered tool that allows users to create ads in minutes with no creative expertise required. Waymark AI Video Creator empowers local media companies to instantly create high-quality ads and get them to air quickly, shortening sales cycles and creating new opportunities for growth with local businesses. Users input a few keywords into a web-based interface, and Waymark ...

Ad Networks

IAB, PwC | April 13, 2022

In 2021 the US saw exponential growth in digital advertising. The Internet Advertising Revenue report by IAB (Interactive Advertising Bureau) and PwC reveals that digital advertising in the US increased by 35.4% year on year to $189.3 billion in 2021. This growth is significant considering that it is the highest level of growth for the sector since 2006. Compared to 2020's 12.2% growth, the 2021's revenue growth for the industry is nearly three times greater and more than two times the g...