MOI Global

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When today’s always-on world means your buyers can research, reject, or shortlist your brand without even talking to you, we’ll get you into the conversation. MOI is a global B2B creative agency connecting you with a new breed of buyer. Re-engineering your marketing eco-system to target the places they hang out and the people they listen to.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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Ad Networks, Ad Tech and Martech

BUSINESSES INCREASE SPEND ON DIGITAL ADVERTISING BUT SHIFT PLATFORM PRIORITIES

Business Wire | July 17, 2023

news image

Emburse, the global leader in spend optimization, released new information today about corporate online advertising spend in May 2023. The data reveals that despite macroeconomic concerns, companies are on track to spend more on search and social advertising in 2023 than in 2022. As companies seek ways to be more efficient with their budgets, they are shifting which platforms they prioritize with their ad dollars, but have not slowed ad spending overall. According to the data re...

Read More

Display Advertising

ROKU AND BEST BUY ANNOUNCE THEIR ADVERTISING AND RETAIL RELATIONSHIP

Roku Inc. | March 13, 2023

news image

Roku Inc., a TV streaming platform, and Best Buy have recently announced the multi-faceted first-to-market relationship across their advertising and retail businesses. This partnership includes exclusive in-store availability of Roku-branded TVs, advertising sales and in-person SXSW activation. Best Buy is a consumer technology retailer based in the U.S. and is partnering with Roku to provide its first-party data for targeting and closed-loop measurement. It will also offer shop...

Read More

FACEBOOK PUBLISHES SUPER BOWL ADVERTISEMENT SPENDING $ 11.2 MILLION

somagnews | February 03, 2020

news image

Facebook, the world’s largest social media platform, released its first commercial in 2020 during the Super Bowl. The 60-second ad featuring Sylvester Stallone and Chris Rock is said to cost about $ 11.2 million. The Super Bowl, the championship challenge of the American Football League (NFL), hosted interesting advertisements. Facebook, one of the companies that released its new advertisement during the giant organization, brought together famous actor Sylvester Stallone and beloved comed...

Read More

Retargeting

APPLE LIKELY TO LIMIT SIGNALS FOR AD TARGETING AND MEASUREMENT

Apple | June 07, 2022

news image

The marketing community expects tougher policy enforcement in programs like Private Realy, Apple’s way of hiding IP addresses which are internet signals that marketers use to track consumers across the web. Apple might create even more opportunities for its ad business. Developers will have to go through Apple to run effective campaigns on its devices. “The likelihood is pretty high that Apple is going to announce something around Private Relay being alwa...

Read More
news image

Ad Networks, Ad Tech and Martech

BUSINESSES INCREASE SPEND ON DIGITAL ADVERTISING BUT SHIFT PLATFORM PRIORITIES

Business Wire | July 17, 2023

Emburse, the global leader in spend optimization, released new information today about corporate online advertising spend in May 2023. The data reveals that despite macroeconomic concerns, companies are on track to spend more on search and social advertising in 2023 than in 2022. As companies seek ways to be more efficient with their budgets, they are shifting which platforms they prioritize with their ad dollars, but have not slowed ad spending overall. According to the data re...

Read More
news image

Display Advertising

ROKU AND BEST BUY ANNOUNCE THEIR ADVERTISING AND RETAIL RELATIONSHIP

Roku Inc. | March 13, 2023

Roku Inc., a TV streaming platform, and Best Buy have recently announced the multi-faceted first-to-market relationship across their advertising and retail businesses. This partnership includes exclusive in-store availability of Roku-branded TVs, advertising sales and in-person SXSW activation. Best Buy is a consumer technology retailer based in the U.S. and is partnering with Roku to provide its first-party data for targeting and closed-loop measurement. It will also offer shop...

Read More
news image

FACEBOOK PUBLISHES SUPER BOWL ADVERTISEMENT SPENDING $ 11.2 MILLION

somagnews | February 03, 2020

Facebook, the world’s largest social media platform, released its first commercial in 2020 during the Super Bowl. The 60-second ad featuring Sylvester Stallone and Chris Rock is said to cost about $ 11.2 million. The Super Bowl, the championship challenge of the American Football League (NFL), hosted interesting advertisements. Facebook, one of the companies that released its new advertisement during the giant organization, brought together famous actor Sylvester Stallone and beloved comed...

Read More
news image

Retargeting

APPLE LIKELY TO LIMIT SIGNALS FOR AD TARGETING AND MEASUREMENT

Apple | June 07, 2022

The marketing community expects tougher policy enforcement in programs like Private Realy, Apple’s way of hiding IP addresses which are internet signals that marketers use to track consumers across the web. Apple might create even more opportunities for its ad business. Developers will have to go through Apple to run effective campaigns on its devices. “The likelihood is pretty high that Apple is going to announce something around Private Relay being alwa...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us