Morsekode

scotsman | March 01, 2020

A Teesside pay-per-click (PPC) advertising agency has expanded across the Border after pushing the button on a Glasgow operation. Mabo said the expansion had “been a long time coming” for the business, which has seen its staff numbers grow to 50-plus over the last six months. Managing director Lee Mabelson said: “Glasgow has similar aspirations as Mabo in the digital world – it wants to become a powerhouse and with those visions matching we see ourselves fitting in nicely...

AD TECH AND MARTECH

Vidoomy | September 14, 2021

Vidoomy's presence in the UK outlines the success of the company's global expansion strategy. In one year the company has implemented Sales Teams across all major countries in the world. The Adtech company which specialises in delivering digital video solutions for advertisers, has opened its new offices based in London to bring to the market its Adtech solutions, helping brands and agencies in an even more demanding and agile context. The team in charge of ...

ADVERTISER CAMPAIGN MANAGEMENT

Clinch | February 23, 2022

Clinch, the "Personalization Everywhere" company that leads the industry in AI-driven omnichannel personalization (DCO) and dynamic ad-serving, today announced the launch of Flight Control, the very first powerful SaaS platform built to eliminate complexity in campaign workflows and make agencies and internal brand media organizations more efficient and profitable. Already integrated with the leading audience, data, and distribution companies like The Trade Desk, DV360, ...

DISPLAY ADVERTISING

Permutive | June 20, 2022

On June 15, Permutive launched the infrastructure for the responsible web- bringing together hundreds of publishers, brands, and adtech companies such as The Financial Times, Penske Media Corporation, RocketMill, Kimberley-Clark, and PubMatic to work together to use data responsibly to restore consumer trust. Consumers are increasingly opting out of sharing their information for advertising. As many as 40% of users are browsing in cookie-less environments. Permutive research shows...